Top-level technology bloggers write the title of the article like this. You won’t hit me after reading it.

We learned when we were writing essays in the third grade of elementary school. The title of an article is the first step to attract readers . How to write the title of a technical article will have a higher click-through rate. I worked hard to summarize the headlines of hundreds of popular articles, and summarized the following routines. I roughly divided it into 10 categories. Of course, some titles can have the characteristics of multiple categories.

Arouse curiosity

Satisfying curiosity is one of human’s basic demands , so many bloggers will use this kind of title, using a more eye-catching point to introduce what they want to say.

Example

• I hacked the WIFI of my sister next door
• I crawled XXX with python and found XXX
• I found my girlfriend’s amazing secret in 30 lines of python code
• Shocked, it turns out that xxx is like this
• I found an encrypted folder on my dad’s computer, and after cracking it, it turned out to be...

Endorsement by Dachang

Everyone generally has a psychology of superstitious authority. Many people think that produced by a big factory and must be a fine . So there are labels that attract readers under the name of a big factory. I summarize the common ones as follows:

Example

• Dachang programmers all learn xxx like this
• Xxxx summarized by Ali experts
• ByteDance internal xxx learning materials
• A 10-year veteran of the Internet tells you about xxx
• Headline|Alibaba high-frequency interview questions

Whole network xx series

This is similar to Dachang’s endorsement, which captures people’s superstition of authority. However, there is no endorsement entity here, but self-promotion.

Example

• XXX learning materials that went viral on the whole network
• The most detailed xxx explanation on the whole network
• The most easy-to-understand xxx explanation on the whole network
• The hottest xxx learning materials on the whole network
• The most worthy collection of xxx explanations on the whole network
• The most reliable xxx explanation on the whole network

Low threshold series

This draws on the mentality of people who are eager for success and want to take shortcuts.

Example

• Understand/learn xxx, this one is enough
• Learn xxx in ten minutes
• After reading this, if you still don’t know how to xxx, come hit me
• The old man in the village can understand xxx
• Manga xxx
• XXX for Xiaobai
• Xiaobai can understand xxx

result-oriented

People are greedy and have desires, while the desires of technical people appear simple and unpretentious. They are nothing more than those types, such as entering big factories, getting high salaries, looking for girlfriends, becoming big cows... so you can seize this. A few points to decide the title.

Example

• Just because of learning xxx in this way, I became a great god/offer harvester in the eyes of others
• Learn to xxx, an annual salary of one million is not a dream
• I found a girlfriend through xxx
• I teach xxx to a school girl and teach her to become a girlfriend
• This article made it easy for me to get Ali's offer
• Real cows learn xxx like this

Trafficking anxiety

In Maslow’s hierarchy of needs principle, security requirements are second only to physiological requirements. Of course, the security mentioned here is not limited to personal safety, and the biggest security threat faced by technical people can be attributed to the elimination of rapid technology iteration, so just zoom in And emphasizing this kind of anxiety will inevitably arouse the anxiety and resonance of some special groups, and will definitely get very good clicks.

Example

如果你还不会xxx，就等着被淘汰吧
工作5年，你年薪还不到100w？
xxx这么火，你居然还不会？
你只会curd，早晚被淘汰
为什么别人能升职加薪 你不行

Cause controversy

Lu Xun once said that will have no topic without controversy, and there will be no traffic there is no topic 160a8dd37b9a2a.

Example

• php is the best language in the world
• Why should we abandon xxx and use xxx instead
• Listen to me saying xxx is just rubbish

Precise orientation

This method is mainly to arouse the resonance of certain specific groups or to meet the needs of certain specific groups. I think that the audience for technical articles mainly consists of several groups, such as school students, job interviewers, and those who want to solve a practical problem. For the third party, their needs are unpretentious, but for the first two, they are also eager to achieve results and want to take shortcuts. They don’t want to find in countless technical articles, so they directly indicate the audience of their articles and reduce their screening. The burden of downloading, the number of clicks will naturally come up. By the way, now the largest group in various technical communities is college students, you know!

Example

• The interview is always hanging, then you should learn to learn xxx
• XXX for Xiaobai
• Xxx for busy people
• Xxx for schoolboys and girls
• Hang the interviewer of xxxx
• Newbies love xxx
• School brothers and sisters love xxx
• To xxx, you must know these xxx

Bringing in

With the help of a certain fictional special scene or character, it is easier to arouse people's curiosity, most of them have a little gossip feeling. After all, "A Brief History of Humanity" mentioned that gossip is the most important tool for maintaining human feelings.

Example

• The girl who has had a crush for many years suddenly contacted me, can you teach me to learn xxx?
• The interviewer asked me xxx, I answered like this, the interviewer was full of praise for me
• The little sister next door hurriedly knocked on the door in the middle of the night, crying and running and said to me: "xxx"
• The little sister next door, the little girl next door, the school girl...

Wulitou series

This is a bit of a purely funny feeling, it is pure joy, and it is not recommended for everyone to use it.

Example

• After reading this, my grandmother, who has been paralyzed for many years, sat up and gave me a thumbs up
• I read this xxx, Turing said it was good
• After reading this, if you still don’t know how to xxx, come and chop me

summary

often captures a certain psychological weakness of people, such as superstitious authority, gossip, curiosity, greed, fear, or want to seek excitement, want to be respected... , This is the essence of it.

In addition, I would like to emphasize that the title of a technical article is very important, but not the most important. The title is just the facade of an article. He can only attract others to stop and watch, but it can't really keep them. . The articles in it will never last . 160a8dd37b9c42, you really want to see, those classics that have been circulated for a long time, which one is passed down only by the title? Good title + good content is the standard a good article 160a8dd37b9c44, good title + bad content will only give people the impression of the title party, and even ruin the entire community environment, so write the title Routines, but use routines with caution.