Google Play update at a glance

Author/Alex Musil, Director of Product, Google Play

This year, we released many powerful new features, tools, and updates to help you make the most of Google Play for success. You can learn about all the updates through the I/O conference speech video. This article will take you quickly to understand the newly released features, and how these features will help your business to a higher level, including increasing the number of installations, increasing user stickiness and revenue.
https://www.bilibili.com/video/BV1uU4y1L76P/?aid=673225757&cid=341788934&page=1

The service fee ratio of the first $1 million in revenue is adjusted to 15%

1. Earlier this year, we released a new service fee level to promote the success of developers on Google Play. Starting from July 1, the service fee for the first $1 million in revenue for developers will be adjusted from 30% to 15%. Starting the week of June 7th, you can register to use this new rate in the Play Management Center. We now share details of this process , give you sufficient time to prepare.

A new tool for managing policy compliance

1. We have added a special policy and program (Policy and Programs) module to the Play Management Center to centrally view policy compliance issues, provide guidance on resolving policy issues, and publish information about upcoming policy changes.

more SDK guidance

1. The new Google Play SDK Management Center allows vendors to report issues with their SDK version, so we can provide you with better guidance and suggestions. We have implemented this initiative from several large SDK vendors and will continue to expand the lineup.
2. Later this year, we will launch a new public website that provides important insights on popular SDKs to help you choose the right SDK for your application. Please watch the I/O presentation below to learn how we can help you build safer and more stable applications.

https://www.bilibili.com/video/BV1tK4y1975g/?aid=930638649&cid=341530115&page=1

Help more users discover your apps and games

1. In order to ensure that your product listing content enables users to establish correct expectations for the app or in-game experience, and facilitate meaningful downloads, we hereby announce a policy change for app metadata and add product details Preview the specifications of the materials. For more details, you can read today’s second tweet.

is ready for future release, please use the recommended distribution function

1. One million apps have been officially distributed Android App Bundle Compared with general APK, App Bundle can reduce the file size by 15% on average. App Bundle represents the future of publishing on Google Play. From August 1, 2021, all new applications must be released using App Bundle.
2. Based on feedback from developers, we will soon launch an optional code transparency feature to provide additional encryption protection to ensure that the code of your application on the device is consistent with its original version.

Identify growth opportunities with new competitive product insights

1. In order to help you understand user stickiness and profitability trends and optimize product plans, we have selected the data in the ecosystem to provide a data comparison between your application and the combination of competing products. Please watch the I/O presentation below to learn how to make the most of this data.

https://www.bilibili.com/video/BV1ZA411G7dq/?aid=333154955&cid=341757998&page=1

1. You can also customize and fix the precise indicators you care about in personalized KPI module at the top of the application information center.

provides more functions for flexible profit strategy

1. Your global audience is growing: Last year, we added 34 new local payment methods in 30 markets around the world.
2. In 20 new markets in Latin America, Europe, the Middle East and Africa, and the Asia-Pacific region, we reduced the minimum price .
3. This year, we will launch multiple purchases, allowing users to purchase multiple items at once with the shopping cart.
4. We will also launch a multi-line subscription, you can add multiple products to a single subscription to sell.
5. Finally, we will launch a prepaid plan, where you can provide users with access to content for a fixed period of time. And users can easily renew at any time.
6. Want to use these new features right away? After you integrate Play settlement library 4.0 , many of the functions just introduced can be used, and more functions will be launched later this year. As a reminder, the needs to integrate the settlement library version 3.0 before August 2, 2021. The deadline for updates to existing apps is November 1, 2021.

Attract and retain users through better plans

1. This year, Google Play Pass expanded to more than 800 games and applications in more than 40 markets. In these markets, the income of developers participating in the program more than doubled on average. If you want to join Google Play Pass , please let us know!
2. Google Play Points has expanded to 22 countries and has been more deeply integrated into the Play Management Center, making it easier for developers to join the program. Play’s loyalty program helps developers increase user stickiness and reduce the loss of the most valuable users. Learn Join details.

More educational content

1. Want to learn more about these features introduced today? comprehensive website containing best practices and resources to help you understand our plans and tools.
2. Finally, we also added a large number of free courses to the Google Play Academy. Whether you are preparing to start a business on Play or develop an existing business, Google Play Academy can make you learn something.