From May 28th to 29th, the 2021 Alibaba Cloud Summit was grandly held at the Beijing National Convention Center. From "full cloud" to "cloud innovation", it marked a major new upgrade of Alibaba Cloud in 2021! In 2021, Alibaba Cloud will increase its investment in three areas, good services, cloud nail integration, and data intelligence , and on the basis of the strategy of "building a deep foundation, strengthening the middle and Taiwan, and strengthening the ecology", the new "good service" is added. "The direction is to build the largest and best digital service team in China.

At this summit, Alibaba Cloud Video Cloud, together with Dharma Academy and DingTalk, launched a sub-forum on optimizing audio and video business customer experience, low-code development sub-forum, visual AI open platform and industry application sub-forum. Aiming at the full audio and video scene , Alibaba Cloud Video Cloud launched a series of audio and video solutions and technical best practices, such as interactive classrooms, interactive live broadcasts, audio and video conferences, and AI media production, as important content and technical best practices of the Alibaba Cloud Summit. The topic has attracted wide attention from guests from all walks of life and the industry. With low-code, high-performance, and strong-experience audio and video services, the industry’s video, online, and digital intelligence accelerate the transformation, showing Alibaba Cloud In-depth exploration and comprehensive layout of video cloud in multiple industries and multiple scenarios.

Interactive classroom, making education smarter


Wang Kaixuan, Product Leader of Alibaba Cloud Video Cloud Interactive Classroom

The future of education is lifelong learning based on digital technology. Future learning will no longer be limited to book knowledge, but will extend to broader areas such as work skills, social interaction, cognition, and interest. According to a McKinsey research report, it is estimated that by 2030, online education platforms based on digital technology will cover more than 900 million people in China.

There are three core links of an ideal . The first is a stable product platform, the second is a high-quality course, and the second is a high-quality learning experience. These three links include the differences between manufacturers, teachers and students. Demands have also put forward higher requirements for many technologies such as audio and video codec, network transmission, AI intelligent production, etc. This is not an easy task for any online education company to implement, it means a very long R&D cycles, high R&D costs and deep technical barriers, especially some traditional educational institutions are facing more difficulties.

Cloud Video Cloud’s newly launched 160bdd9147e54d intelligent interactive classroom solution can help various educational institutions quickly build a teaching platform in one stop. It covers the functions of all mainstream teaching scenarios, in-depth various teaching scenarios, and direct online education Real-time interactive pain points.

The video cloud intelligent interactive classroom is based on light green screen and deep learning technology to achieve the best integration of portrait and courseware background, and highly restore the effect of on-site listening; through gesture recognition, virtual teacher, posture and movement recognition, etc., enrich the interest of the course and allow educational interaction More interesting.

In response to the problem of opaque online classroom effects, interactive classrooms automatically generate classroom reports, provide concentration detection, and improve the quality of teaching and learning. In addition, the scene-oriented AI component focuses on music, art, beauty makeup, chess, etc., helping educational institutions to quickly and flexibly build their own-brand online interactive classrooms to meet more quality education and interest teaching scenarios.

Interactive live broadcast, reshaping the business scene


Wang Gen, Alibaba Cloud Video Cloud Product Solution Architect

Live broadcasting has become the industry standard. In the first three quarters of 2020, nearly 25,000 new companies related to live streaming were added, an increase of 565.32% year-on-year. The “live streaming +” model reconstructed traditional scenes, innovated business models, and promoted the development of live streaming to subdivisions.

Traditional interactive live broadcast services include basic capacity building, real-time interaction, and content dissemination, which require high manpower development costs. Alibaba Cloud Video Cloud expects to provide faster access, easy interaction, efficient distribution, and safe and stable interactive live broadcast services. .

Cloud Video Cloud, the real 160bdd9147e62f future-oriented live broadcast service should be highly interactive. It has the characteristics of rapid construction, ultra-low cost, mutual integration, intelligent security and so on.

Under the service system of Alibaba Cloud Video Cloud, all kinds of customers can quickly access business monetization through the LowCode platform; enhance the C-side interactive experience with rich original components and scene-based interactive components; based on AliRTC+AliRTS+AliIM Improve conversion efficiency and realize efficient distribution;
Based on Alibaba's advanced multi-modal content understanding AI technology and trillion-level data resources to ensure live broadcast security.

Cloud Video Cloud 160bdd9147e677 interactive live broadcast solution promotes the business development of customers. Taking a head maternal and child social app as an example, through the application of Alibaba Cloud Video Cloud’s ultra-low latency live broadcast of RTS products, its live broadcast delay is reduced by more than 80% , The freeze rate is reduced by 20%, which greatly improves the real-time interactive experience, and greatly improves the UV and GMV indicators.

Audio and video conferencing, connecting corporate office islands


Cheng Xi, Product Leader of Alibaba Cloud Video Cloud Audio and Video Conference

audio and video conferencing and cloud ? Before the outbreak of the new crown epidemic, we always believed that audio and video conferencing was a privatized solution. During the epidemic, we found that large-scale access to the cloud, flexible deployment, and high concurrency were a natural combination of meetings. . In the past year, many cloud conference products have been widely used, and DingTalk is one of them.

supported 160bdd9147e74e 120 million video conferences in 2020, and the number of simultaneous online meetings has exceeded 20 million , and more than 10 million organizations and enterprises have conducted remote video conferences on DingTalk.

"While serving so many companies and supporting so many businesses, I found a very difficult point, that is, is very difficult to , which is really very difficult, especially for many small and medium-sized enterprises whose digital transformation advantages are not obvious. Enterprise", Alibaba Cloud Video Cloud Audio Video Conference Product Manager Cheng Xi shared, "Before the epidemic, Dingding’s meeting capacity was 16 parties. During the epidemic, we immediately increased Dingding’s meeting capacity to 302 parties for the resumption of work after the epidemic. Efforts have been made to resume production, and this is only one of the efforts we have been doing to open up connections last year."

In the past year, Alibaba Cloud Video Cloud has focused on connecting the business islands of various enterprises. From the voice system, personnel system, mail system, to the schedule, administrative system, and even the meeting room management system, we hope to make the connection become Be more different and make collaboration more efficient.

In practice, the Alibaba Cloud Video Cloud team found that with the demand for personalization, the dramatic increase in the number of personnel, and the more complex device models, the industry needs new one-stop conference solution based on the “cloud-in-one” architecture .

The Alibaba Cloud one-stop conference solution launched this time has opened up the full conference process before, during, and after the conference, improved the overall office collaboration capabilities, connected office business islands, and passed stable, high-performance, low-cost Audio and video connect people, businesses and equipment to provide customers with a simple, easy-to-use, stable and reliable audio and video collaborative experience.

Low code, make business digitization at your fingertips


Alibaba Cloud Video Cloud Senior Technical Expert Hu Hongwei

Low-code is a methodology for building, running, and managing applications and an extreme abstract thinking of application scenarios. Low-code platforms have many advantages, such as model-driven, template-based; metadata programming, visual programming, full life cycle management, Good scalability and so on.
From the 1980s to today, low-code technical speeches have spanned 30 years. At present, the industry is very optimistic about low-code technology. Some organizations predict that the total size of the low-code market will reach 212 in 2022. One hundred million U.S. dollars.

The technical architecture of the Alibaba Cloud Video Cloud Interactive Classroom Solution is based on low-code design principles, which is convenient for many educational customers who do not have a code-based foundation to quickly build online education services. Team on the technical architecture design, follow the following four principles :

Configuration: Zero-code, low-code configurable integration scheme, lower threshold.

Scenario-based packaging: Scenario-based SDK and Demo packaging are more intuitive and simple.

Modular design: Modularization of media capabilities and scene applications, dynamic assembly according to scenes, stronger capabilities.

Easy to expand: Cloud and client APIs can be expanded to meet more needs for deepening and thickening the business.

The creation of this set of low-code solutions will help customers faster, lower cost, lower threshold, anytime and anywhere build their own interactive classrooms to complete teaching tasks, so that business operations personnel that do not have the same skills The ability to develop, quickly respond to the needs and changes of rapidly changing business scenarios, and everyone becomes an engineer.

AI intelligent production, release the productivity of digital media content


Zou Juan, Senior Technical Expert, Alibaba Cloud Video Cloud

With the advancement of technology and the development of technology, content information carriers have also changed from pictures to videos. Nowadays, 70% of Internet traffic comes from videos, and people’s aesthetic habits tend to be video-oriented, and higher requirements are put forward.

The evolution of media production also presents the characteristics of from artificial to intelligent, from niche to the masses, from passive reception to individual interaction. The entire link of video production has also undergone tremendous changes. The previous video production must be done by professional institutions and professional non-editors. Software is used for production, and today we can edit online on the mobile phone software or on the browser. The previous media asset review required manual review, and the rebroadcast required a rebroadcast vehicle to rebroadcast, but now only a small software development kit is needed. Can be done.

Today, with the blessing of cloud computing, we have upgraded the entire media production model to -the cloud-integrated intelligent production architecture . The cloud-integrated intelligent production architecture includes the four core links of content creation, material management, editing and packaging, rendering and compositing, and has rich functions such as cloud guidance, cloud editing, and AI processing and production.

With the support of the cloud-integrated architecture and AI capabilities, the content production in the media industry will give more possibilities. This production model will greatly reshape the industry, allowing true content creators to change from complicated repetitions. Released from labor, creating richer content, forms, and patterns.

At the same time, with the development of AI technology, machines will also have more ability to think and evolve. In Cloud’s view, the future of 160bdd9147e986 AI intelligent production is that machines can evolve into an "artist", and human artists The collision of ideas makes more possibilities.
In the future, based on video cloud technology, Alibaba Cloud Video Cloud will continue to penetrate into industries, industries, and scenes, explore real scene pain points and potential possibilities, polish all-scenario audio and video solutions, and intelligentize audio, video and digital integration with the cloud. Ability to realize "innovation and value creation on the cloud".

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