Volcano Engine releases "Tinder Plan" to open data intelligence products to small and micro enterprises for free

ByteDance is opening its core technologies such as recommendation algorithms, data analysis, and artificial intelligence to corporate customers through the "volcano engine". This is another increase in ByteDance in the field of enterprise services following the launch of Feishu, an enterprise collaboration tool.

Volcano Engine is a smart technology brand under Bytedance, and it is also a window for Bytedance to provide technical services to the outside world. On June 10, after a year of low-key operation, Volcano Engine held its first brand press conference in Beijing to fully explain its business philosophy and product logic.

Yang Zhenyuan, vice president of ByteDance and head of algorithm and data technology, said at the meeting that Chinese companies are accelerating their digital and intelligent transformation. ByteDance has broad application prospects based on the technical tools and architecture precipitated by the data-driven concept. Can help companies better seize technological dividends. In addition, open technology can also enhance the innovation power of technology companies.

At the press conference, Volcano Engine also announced the launch of the "Tinder Plan", which will open a variety of technology products to 1,000 small and micro enterprises for free, and join with leading companies in the financial, retail, automotive, cultural and tourism industries to explore technical practices in complex business scenarios , To promote the digital transformation and upgrading of Chinese enterprises.

Vice President, Head of Algorithm and Data Technology Yang Zhenyuan delivered a keynote speech at the press conference

Volcano Engine unveils its "Smart Growth Technology" product matrix for the first time

Tan Bei, general manager of Volcano Engine, believes that digital transformation is not the goal. What companies need is digital technology to improve the quality of products and services, so as to achieve sustained growth.

The rapid growth of ByteDance in the past nine years has precipitated growth methods, tools and technical capabilities that have been verified by large-scale practices. Tan Dai said that these capabilities are organically combined on the volcano engine into a four-tier structure of unified basic services, technical mid-stage, smart applications and industry solutions, including more than 60 single products, collectively referred to as "intelligent growth technologies."

In the product matrix of Volcano Engine's "Intelligent Growth Technology", personalized recommendation algorithms are particularly favored by corporate customers. Using an efficient information matching mechanism, customers in different fields have achieved significant growth. A set of data at the press conference showed that after using the recommendation algorithm provided by Volcano Engine, the per capita click-through rate of an e-commerce customer increased by 48.3%, and the per capita GMV increased by more than 100%. The application stores and browsers of many mobile phone manufacturers’ customers The click-through rate of scenes such as, negative one screen, etc. also increased significantly.

The special effects gameplay of the same version of Douyin has also been opened to enterprises through the volcano engine. Take AR makeup as an example. In the past, consumers had to go to the counter to test the color number before buying lipstick before they knew whether it was suitable. Nowadays, using the AR visual effects technology provided by Volcano Engine, consumers can experience products on their mobile phones. This technology has increased the purchase conversion rate of a beauty transaction customer by 12.6%.

It is reported that Volcano Engine's "intelligent growth technology" has served many customers, including well-known companies such as Suning, JD.com, vivo, China Construction Bank, Galaxy Securities, Geely, Station B, and China Resources. Luo Liming, vice president of Galaxy Securities, said at the press conference that the Volcano Engine’s A/B testing, growth analysis and other data tools and growth methods helped them analyze data more scientifically and clarify the strategic direction.

"Combined with the AI capabilities of the Volcano Engine, we have created the Galaxy Securities'Digital Human'. Through the virtual image, the interaction between us and our customers has become more vivid, effectively improving customer stickiness and retention." Luo Liming said.

Launched the "Tinder Plan" to help thousands of small and micro enterprises in their digital transformation

At the press conference, the Volcano Engine also launched the Tinder Plan.

The Tinder Plan includes two core contents: On the one hand, it will open a variety of smart applications and data products to small and micro enterprises for free for a limited time, with the first batch of 1,000 places; on the other hand, the leading companies in the joint finance, retail, automotive, cultural and tourism industries , Explore the implementation of smart growth technology in complex scenarios, create solutions together, and promote the digital transformation and upgrading of the industry.

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For small and micro enterprises, the Tinder Plan can help them use better basic service tools when manpower and resources are limited.
Cui Hu is an entrepreneur who makes a map app and one of the first participants in the Tinder Project. He said that the greatest value of the Tinder program is to provide small and micro enterprises with mature and stable general technical tools, "it can help projects quickly iterate, improve product data indicators, and save a lot of time."
In addition to helping small and micro enterprises, Volcano Engine also hopes to find more industry-specific solutions. Tan Dai said that in some industries where business scenarios are more complex, Internet technology cannot be mechanically applied, and more in-depth optimization is needed for specific scenarios. Volcano Engine is cooperating with industry leaders to create solutions.
“The ToB market has big differences between industries, the business chain is long, and the upstream and downstream are complicated. We still need to learn a lot.” Yang Zhenyuan said, “For things that are valuable to customers, we will remain patient and make investment plans for 50 years or more. "