Standing on the top of its class, VivaVideo’s secrets of going out to sea | Google Play Developer Chinese Podcasts

Introduction to this issue

VivaVideo was released overseas as early as 2012. It currently covers 200+ countries and regions around the world and has more than 1 billion downloads worldwide. As a creative mobile video editing app, VivaVideo once held the top spot in the same category of products. With the development and change of social media, VivaVideo continues to innovate in the face of new challenges and pursue the ultimate. What is the market space and future opportunities for video tools? How to maintain user stickiness for tool products? How to better achieve localization? In this episode, Xiaoying Technology CEO Han Sheng will start from the growth path of VivaVideo, sharing his unique insights on video editing tools and more overseas distribution experience.

this issue

Han Sheng (Sam), Founder and CEO of Xiaoying Technology, Bachelor of Shanghai Jiaotong University, Master of Fudan University; 14 years of mobile Internet experience, former VP of the Asia Pacific market at Arcsoft, fully responsible for mobile video related products Clients include international giants such as Samsung and Nokia. Have a solid understanding of technology and products in the mobile video field and rich practical experience.

Click here to listen to the interview with Xiaoying Technology CEO Han Sheng: "Dangers" and "machines" of tool products going overseas.

content overview to help you quickly locate the highlights!

02:05

How does VivaVideo judge the overseas opportunities of video tools

03:28

Sam's transition from software engineer to entrepreneurship

05:01

How to increase user stickiness in tool products

11:14

Use Google tools to help VivaVideo do user operations

14:12

How to localize VivaVideo

18:28

Sam's three overseas suggestions for entrepreneurial teams

20:40

How to view the impact of capital power on enterprise acceleration

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joined Xiaoying Technology

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Play Console

Use Google Play Management Center to publish applications and games, and expand your business on Google Play. At the same time, you can use various functions to improve the quality of the application, attract audiences, and earn income.

Firebase

Firebase can help you develop high-quality applications and expand your user base to earn more revenue. Each function can work independently, but the effect is better when used in combination. It is supported by Google and loved by startups to global enterprise application development teams.

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The second season of the Google Play Chinese podcast program "Students Meeting officially launched. This is a podcast program focusing on mobile overseas. Each program invites developers, entrepreneurs and investors who are deeply involved in the field to discuss industry experience. , Sharing entrepreneurial history, interpreting overseas markets, hosted by Huang Jijia (head of the Google Platform and Ecological Business Group Developer Market in Greater China).

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