The new version of Aurora Unified Messaging System UMS is online! Multi-dimensional statistical analysis of data boosts operational growth

Operation is a bridge that connects users and products. For all operators, there is a common ultimate goal: to increase conversion, reduce costs, and maximize push effects. However, excellent push operation is not simply a "stacked" push of multiple message channels, but through the integration of channels, users, content, and other aspects, each independent push is integrated into a whole to produce synergy and reduce Internal friction, saving operating costs, and ultimately achieving an operating effect of 1+1>2. Because of this, unified messaging push is more and more favored by enterprises.

Recently, China’s leading developer service provider Jiguang officially released the unified messaging system UMS 2.0. The new version adds more third-party channels, message sending methods, message sending strategies and more on the basis of the original intelligent management of multiple message channels. Security audit mechanism support. The most important thing is to add more dimensions of statistical analysis to help operators understand the laws and value behind the data, thereby boosting the improvement of operational effects.

Covering mainstream messaging channels, taking the lead in supporting 5G messaging

Any user operation process is always inseparable from the connection of user access channels. It can be said that the combination of message channels is directly linked to the final operational effect. Aurora UMS fully covers mainstream messaging channels such as App, WeChat Official Account, WeChat Mini Program, SMS, Email, Alipay Life Account, DingTalk, etc. In this new version, more third-party SMS platforms and CMPP standards have been added. Protocol support. When the operator performs multi-channel message push, Aurora UMS can help the operator quickly manage the upstream request system and the downstream sending channel, and customize the user's unique ID for smarter user management.

At the beginning of this year, Aurora UMS passed the test of China Academy of Information and Communications Technology's Tyre Laboratory, and was the first to have the ability to be compatible with 5G messages. Next, UMS will continue to support Alipay applet, byte applet, enterprise WeChat, Feishu and other message channels to meet the needs of operators for unified management of more user access channels.

Support multi-channel general template, perfect message sending strategy

If the message channel is the "infrastructure" to reach users, then the message sending strategy is the "catalyst" to help enterprises realize smart user operations. Aurora UMS 2.0 version supports a variety of message templates to realize the distribution of marketing content for different business scenarios. The new multi-channel universal template function in this version allows operators to adapt multiple channels at one time. Save a lot of time and operating costs.

On the basis of the original instant, timing, multi-channel concurrency, offline storage and other multiple sending strategies, Aurora UMS 2.0 also adds more sending strategies such as blacklist, sensitive words, message priority, and do-not-disturb settings, allowing operators to anticipate Set up a reissue strategy, set the reissue channel and conditions of each step in detail to avoid message bombing caused by multiple channels being sent separately, and achieve a perfect balance between user experience and message reach.

Ensure user data security and support private deployment schemes

For companies in industries such as banking, securities, insurance, and energy, the requirements for information security are extremely high. In this regard, the security of private clouds is much higher than that of public clouds. Aurora UMS provides privatized deployment customized solutions for customers with high security needs, allowing customer data to be on the customer's own intranet to ensure data security and compliance.

At the same time, Aurora UMS also supports enterprise member rights management and custom audits. Enterprises can create different management and operation roles according to their own organizational structure to achieve separation of rights. Messages and templates need to be audited before they can be officially effective. Reminders in various forms such as in-site letters to meet corporate security requirements.

Statistical functions are fully upgraded, and data drives operational growth

As the most important function upgrade this time, Aurora UMS 2.0 provides more comprehensive statistical analysis functions such as data overview, life cycle query, message statistics, and single historical message analysis.

By integrating the push statistics of each channel, Aurora UMS can help operators observe push frequency, delivery quantity, click-through rate and other result data from multiple dimensions such as time, user, channel, and channel, and analyze the results at different times and in different scenarios. The following news push conditions and trends help operators form intelligent and accurate push strategies.

Conclusion:

As operators have increasingly diversified operation and management requirements for message push, Aurora UMS is committed to helping enterprise product operators manage increasingly complex message push tasks conveniently and efficiently, effectively improving the effect of new user acquisition, promotion and retention conversion, and saving Operating costs and SMS push costs will ultimately realize the intelligent and refined management of user operations.