Addition and subtraction rules for successful products going overseas | Google Play Developer Chinese Podcasts

Introduction to this issue

In the Google Play Best of 2020, we have jointly witnessed the success of many applications and games. Behind the dazzling results, we cannot do without the interlocking efforts from development to release. In this episode, we invite two products, ByteDance CapCut and Dragon Raja, to be a guest on the Fireside Chat link of Go global. How to adjust your strategy in the face of the international market, from film cutting to CapCut? How does Dragon Fantasy localize a game with a huge amount of text? Xiaoqi Fu from ByteDance's CapCut product and growth team, and Zhao Yuanyuan, vice president of publishing at Zulong Entertainment, shared their overseas experience with us.

this issue

From left to right: Zhao Yijiang (head of business development for Google Play in Mainland China), Zhao Yuanyuan (vice president of publishing at Zulong Entertainment), Fu Xiaoqi (bytedance CapCut product and growth team)

Click here to listen to the selection of overseas activities: ByteDance and Zulong Entertainment's international strategy

content overview to help you quickly locate the highlights!

00:38 Facing overseas markets, how to formulate internationalization strategies

CapCut and the product positioning of Dragon Fantasy

12:34 What are the differences in feedback from different overseas markets?

18:15 CapCut user retention strategy

20:47 How does Zulong Entertainment solve the game adaptation problem of different models

25:21 The future vision of the two products

related to this issue

Unreal Engine

Unreal Engine is a game engine developed by Epic Games. The engine is mainly designed for the development of first-person shooter games, and has now been successfully used in the development of various types of games such as stealth games, fighting games, and role-playing games. The latest version is Unreal Engine 5, which is expected to be launched at the end of 2021.

Dragon Fantasy

"Dragon Fantasy " is a flagship open world RPG mobile game masterpiece authorized by the authentic IP of Jiangnan "Dragon". Gorgeous and realistic multi-national scenes, exquisite and exquisite character appearance materials, the game presents rich environmental changes such as day and night alternates, sunny and rainy weather, giving players the real feeling of being in the real world.

CapCut

CapCut is a free all-in-one video editing application. The product has a comprehensive editing function, supports variable speed, has a variety of filters and beauty effects, and a wealth of music library resources.

Program Album

△ Click on the picture to follow the "Google Play Developer" account to listen to more programs

The second season of the Google Play Chinese podcast program "Alumni Association" officially launched. This is a podcast program focusing on mobile overseas. Each program invites developers, entrepreneurs and investors who are deeply involved in the field to discuss industry experience. , Sharing entrepreneurial history, interpreting overseas markets, hosted by Huang Jijia (head of the Google Platform and Ecological Business Group Developer Market in Greater China).

The program will bring you updates every Wednesday. You can use Himalaya FM to search for "Students going abroad" to subscribe to the program album to get the latest news in time; follow the account "Google Play Developer" to listen to more Google Play podcasts, and the audio of the program will be exclusively released on Himalaya FM.