The "2021 China Video Cloud Scene Application Insight White Paper" is jointly released!

Video Cloud Scene丨White Paper

" video should not be regarded as a separate industry, just like cloud computing should not be regarded as a separate industry, they will penetrate into various industries and scenes. 160fa37c3623aa" This is exactly the vice Manager Xu Fanlei talked about the value of video on the cloud at the Imagine Alibaba Cloud Video Cloud Panorama Innovation Summit on 7.10.

As the foundation of the big video industry, the video cloud is constantly infiltrating and deeply related to many industries. Alibaba Cloud Video Cloud has always been focusing on creating new business value with technology. For this reason, it combines the forward-looking insights of iResearch and Alibaba Cloud Video Cloud. Practical exploration, jointly researched and released 160fa37c3623c4, the first scenario insight report on the video cloud track, -the "2021 China Video Cloud Scenario Application Insight White Paper".

This white paper provides insights into the needs and supply of the industry, analyzes the key links of video cloud technology, and judges future development trends. More , 160fa37c3623dc focuses on five cloud video scenarios-Internet pan-entertainment, education, media, and platform electronics. Commercialized, collaborative office , analyzes the full link requirements of the scene, analyzes blind spots, pain points, opportunities, and innovations with multi-dimensional real cases, which is of great value to the commercial scene space innovation of the entire video cloud industry.

(See the end of the article for the report acquisition method)

Video Cloud in the New Era: Demand Analysis on the Supply Side and the Consumer Side

In recent years, my country has continued to promote the construction of network infrastructure, and the information digitization capabilities represented by 5G, data centers, artificial intelligence, and the Internet of Things have been continuously improved. The communication infrastructure has gradually matured, and rich media information represented by video has become the mainstream.

From the demand side analysis of the large video industry , short video is rising strongly, and video consumption tends to be "short, frequency, and fast" .

Affected by the epidemic and with the popularization of 5G networks, short video users continue to grow. Short videos have brought brand-new program forms and dissemination fields. Small screens, fragmentation, and fast-paced have become the trend of the industry. Under this trend, the change of video consumption habits puts forward new requirements on the short video production side: a shorter production cycle ensures the update frequency, clear picture quality, smooth editing rhythm, and content planning to keep up with the popularity.

At the same time, HD is moving towards Ultra HD, with video function innovation and experience upgrade . The State Administration of Radio and Television and the three departments of China Central Radio and Television have clarified the overall technical route of "4K first, 8K both", and vigorously promote the application of the ultra-high-definition video industry and related fields. At the same time, higher requirements are put forward for technology and services. In addition to satisfying users' real look and feel needs, it is also necessary to continuously explore and serve new application scenarios, such as telemedicine, security monitoring, and industrial manufacturing.

The outbreak of the epidemic has also promoted the rapid development of real-time interactive video, and video communications with high bandwidth consumption have fallen from the high-end consumer layer. With video calls and video conferences, the need for real-time video interaction has been continuously emphasized. In addition to applications in the education and medical fields, real-time audio and video have penetrated into social entertainment, financial services, public utilities and other fields. Increasingly enrichment also puts forward higher requirements on picture quality, delay, and jitter.

From the supply side of the big video industry , in the video socialization, the industrial boundaries are and the application scenarios are broadening 160fa37c3624b8. Video is no longer limited to traditional media fields such as movies, TV, and advertising, and new applications such as audio and video calls and interactive live broadcasts have emerged. In content, the emergence of online self-produced dramas and short videos has broken the monopoly of traditional media; in form, audio and video calls and live broadcasts are highly interactive and extend to vertical fields such as e-commerce, games, and office; technically, "5G The strategic layout of "+AI+4K" promotes the integrated development of new and old media. At the same time, technological progress has also reduced the cost and technical threshold of video production, contributing to the acceleration of the intelligent fission of traditional industries, and further broadening the application scenarios.

At the same time, the popularity of smart terminals and the decline in traffic tariffs have allowed the big video industry chain to continue to optimize and upgrade, and the whole people participate in the video production . Video shooting does not need to rely on professional hardware equipment, the shooting function of the mobile phone can meet the demand, the operation is simple, the imaging effect is clear. At the same time, various types of video platforms are constantly updating platform functions, expanding application scenarios, and lowering production thresholds in order to compete for the market, thereby attracting more traffic and content supply.

In the era of national video, Video Cloud provides the , helping various industries to cross-boundary video field. Providing strong technical support in intelligent production, intelligent distribution, and ensuring fluency through audio and video processing, plays an important role in video production, supply, dissemination, and cross-domain applications. At the production level, it helps creators to efficiently process and produce video content; at the distribution level, according to the characteristics of content distribution, improve the efficiency and accuracy of content resource retrieval; in a strong-centered dissemination channel, video content analysis and smart tags are accurate and personalized Content recommendation; at the application level, real-time audio and video capabilities ensure a stable and smooth viewing experience and promote cross-border integration of the video industry.

For the fiercely competitive and rapidly iterating big video industry, the video cloud has gradually developed into a key infrastructure. After years of development, the video cloud has accelerated from the earliest focus on CDN to PaaS services to help the rapid development of video applications, further extending the service chain, and providing comprehensive support for the entire process of video from production to processing, transmission, and final consumption.

New scenes of video on the cloud: In-depth analysis of 5 scenes

At present, the scenes with the highest video cloud penetration rate are still in Internet pan-entertainment and online education. Video belongs to the core business of these two types of scenarios. The existence of resource and technical thresholds and the rapid iteration of application gameplay highlight the value of video cloud. As the integration of cloud services and the industrial Internet continues to deepen, video cloud vendors have strengthened their ability to use scenarios, and their applications in media, education, platform e-commerce, collaborative office and other fields are becoming more and more.

Internet pan-entertainment scene

Internet pan-entertainment is mainly subdivided into medium and long videos, short videos, show live broadcasts, and game live broadcast application scenarios. It has the characteristics of a large user group, rich coverage, and diverse coverage scenarios. Faced with the differences in content producers’ own level and network environment, Video Cloud can provide solutions for shooting, editing, special effects editing and high-speed uploading. Based on intelligent transcoding technology and media resource management capabilities, it will be clear and smooth. The video content is accurately pushed to the target group to enhance the user's viewing experience.

The 2020 epidemic period restricted people’s freedom of travel, but Philippine mobile social platform Kumu captured the strong user demand for short video services. It uses Alibaba Cloud video cloud technology to avoid a lot of development costs. Open the short video market quickly. At the same time, Alibaba Cloud provides client-side short video SDK and CDN distribution solutions to help customers quickly build short video services on their own platforms and ensure a smooth upload and playback experience.

Educational scene

The education industry covers a wide range of user groups, and user needs are diversified. When offline educational institutions are transforming to online. Not only need to invest huge expenses, but also encounter difficulties in development difficulty, integration and docking, and expansion speed. Starting from basic services, Video Cloud uses real-time audio and video RTC technology to achieve a balance between fluency, cost, and delay requirements, and achieve an overall improvement in user experience. In addition, video cloud vendors can also provide more scalability for online education by designing multiple classroom functions, using additional features such as AI capabilities and copyright protection.

during the epidemic and quickly launched the remote interview system for graduate admissions. Due to the short time to retest for graduate students and the team has no experience in video application development, the solution needs to be simple and easy to operate and support rapid development and integration. At the same time, anti-cheating, strong supervision, and support for high-concurrency video communication are also the core demands of the online examination system. Alibaba Cloud Video Cloud relies on strong enterprise-level audio and video communication service guarantee capabilities and rich experience in video conferencing services to ensure the stable operation of video interviews for graduate students of Xuexin.com and improve the efficiency of retesting.

Media scene

The traditional media industry has a mature and modularized strategy, acquisition, editing, and distribution process, which is more rigorous but not efficient. In order to adapt to the media forms and consumption habits of new media, it needs to evolve to a more efficient and intelligent production model. The video cloud can not only provide a distributed content distribution network, but also meet the media industry’s low-latency and low-cost transmission needs of high-quality video through ultra-clear transcoding, narrowband HD, and image quality rebirth. It can also be integrated with the cloud. The solution helps the media industry reshape the production process and improve industrial efficiency.

Cloud Video Cloud and 160fa37c36263e People’s Daily , to directly address the pain points of low production efficiency and narrow communication channels of traditional media, the AI editorial department on the cloud integrates "strategy, acquisition, editing, and distribution" to enable news video production. The speed has increased by more than 4 times, and some short video reports can be produced and distributed in just a few minutes, enabling high-efficiency and full-media coverage of the two sessions. This is also the second time that Alibaba Cloud Video Cloud supports People's Daily's two sessions report.

Platform e-commerce scenario

The trend of platform e-commerce is obvious, and the entire e-commerce body is changing. Originally, only a few major live e-commerce companies can be seen, but the video cloud has given the platform e-commerce transformation ability, which makes a lot of content now Platforms and even startups have very large traffic centers.

In e-commerce live broadcast, video cloud is widely used in various vertical classification live broadcast scenes such as beauty, maternal and child, 3C, and fast consumer. How to solve the pain points such as high concurrency and delay in live broadcast, ensure the quality of live broadcast, and increase audience participation and enthusiasm is the core concern of video cloud in e-commerce live broadcast. In addition, video cloud vendors provide rich and diverse product functional modules for enterprise live broadcasts, such as shared live broadcasts, barrage rewards, live lottery draws, etc., to meet the individual needs of enterprises during the live broadcast process, and through video encryption and monitoring. And other technologies to fully guarantee the safety of live broadcasts and achieve the landing of high-quality live broadcast solutions.

In 2019, the live broadcast e-commerce industry broke out, but traditional live broadcast technology cannot meet the high requirements of live broadcast e-commerce for real-time interaction. Cloud and 160fa37c3626b1 Taobao Live worked together and launched an ultra-low latency live broadcast service RTS (Real-time Streaming). While carrying tens of millions of large-scale concurrency, the end-to-end delay was reduced to less than 1 second. Let Taobao live broadcast during Double 11 and 618 promotion period, under the same delay, the stall rate will be reduced by 20%, and GMV will be increased by 5%.

Collaborative office scene

The video cloud provides customers with open, reliable and intelligent conference services through stable and reliable IM and audio and video communication underlying capabilities in collaborative office applications. Based on video conferencing technology, video cloud vendors provide multi-mode deployment of public cloud, private cloud, and hybrid cloud to help enterprises quickly build multi-terminal interoperability and easy-to-use conference collaboration applications. In addition, the multi-end SDK can meet the access needs of different end users, and meetings can be initiated directly in each end APP, and the "cloud integration" solution can help customers to join the meeting anytime, anywhere, and improve communication efficiency.

In 2019, Yuexiu Real Estate co-created with DingTalk, Alibaba Cloud, and Lanling to create a fully connected, digital and intelligent mobile centralized business processing platform—Yue Work (Exclusive Edition for Dingding Large Enterprises).

In terms of video conferencing, Yuexiu Property daily needs for business analysis meetings, program seminars, line-of-line workshops, training and learning, etc. By connecting Yuexiu with a third-party video conferencing system, it will continue to use the existing mature video conferencing system. , Provides a simpler and more convenient joining experience. For a large-scale enterprise with 16,000 employees, the improvement of synergy efficiency is self-evident.

In addition to typical scenarios such as Internet pan-entertainment, education, communication, platform e-commerce, and collaborative office, video cloud has also begun to explore new social, new finance, new medical, cloud games and other new fields to drive greater market value and imagination space.

The future trend of video cloud: extreme technology, low code, interaction, AI empowerment

technology extreme : video processing and transmission links are the key direction of video cloud technology, presenting higher-quality video with a higher compression ratio, ensuring low latency, de-jitter, and de-jitter in a high-concurrency and weak network environment. Anti-packet loss has always been a key indicator for the comparison of the technical strength of video cloud vendors. In the future, video cloud vendors will further refine algorithms, and at the same time will actively cooperate with hardware vendors such as Intel to continuously pursue high-definition, real-time, and interactivity.

Low-code development : Relative to the openness of traditional software, the low-code development platform has the characteristics of high development efficiency, strong configurability, and strong ease of use. In recent years, many manufacturers have begun to platform audio and video solutions aPaaS. In the future, through functional assembly and open interfaces, it will continue to penetrate the audio and video industry to flexibly meet the audio and video needs of application scenarios.

Interactive New Experience : 5G infrastructure construction provides the basic conditions for the development of high-tech video. In addition, in the post-epidemic era, people’s entertainment and consumption habits have shifted from offline to online. and". Interactive video, immersive video, VR, and cloud games are new high-tech video formats generated by the superimposition of 5G infrastructure and ultra-high-definition video, giving full play to the ability of video to empower thousands of industries.

full chain : Video intelligent production connects the multiple capabilities of video AI with basic video cloud services, empowers production links, and improves the efficiency and quality of video production. AI not only strengthens the production link, but also constitutes a strong empowerment for the entire chain in the processing, transmission, and consumption links. The deep integration of AI is becoming the key to innovation in the big video industry, and future breakthroughs in video cloud technology will be driven to a certain extent by artificial intelligence based on deep learning.

"2021 China Video Cloud Scenario Application Insight White Paper" has been officially launched. Follow the [Video Cloud Technology] public account and reply to the "White Paper" to view the full report.

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