Guide to avoiding "pits" when going to sea in Japan and South Korea | Google Play Developer Chinese Podcasts

Introduction to this issue

"Sword and Expedition" Google Play Best of 2020 . As a idle card game, it successfully reached the top of the Japanese and Korean players in only one year. Tour the market. How does Lilith quickly and accurately locate the market? How to reverse the situation under the challenge of pre-registration "user rejection"? In this episode, we invited Amy, the head of Lilith's Asia Pacific market, as a guest. Share the exclusive publishing experience of popular games such as "Sword and Expedition", as well as in-depth interpretation of the Japanese and Korean game markets.

this issue

Amy (刘艳晶) , more than 10 years of overseas experience in the game industry, currently the head of Lilith Beijing branch, has published projects including "Awakening of Nations", "Sword and Expedition", and has achieved outstanding results in Japan, South Korea and other countries , Has become the star product of China going overseas. Before joining Lilith, she served as the VP of Palm Fun Group and was responsible for the overseas distribution of all the company's products. He released well-known products such as "The King of Fighters 98 OL" and "Heroes of Might and Magic", which became the most successful products in China at that time. Prior to this, he worked for Le Element and was responsible for global marketing. He created a national-level leisure product "Happy Xiaoxiao Le" in China, and successfully released many products such as "Happy Aquarium" and "Meiro Story" overseas.

Click here to listen to the interview with Lilith's Asia Pacific Marketing Leader Liu Yanjing: A guide to avoiding "pits" when going to sea, Japan and South Korea

content overview to help you quickly locate the highlights!

04:44

From developer to publisher, how does Amy interpret the game

11:22

The Distribution Road of "Sword and Expedition" from Europe, America to Japan and South Korea

14:41

The difference in advertising between Japan and South Korea

17:53

Adjusting the issuance strategy in the face of the epidemic

21:36

Deeply cultivating Japan and South Korea, 3 dry goods from Amy

23:38

How does Lilith care for users?

24:58

Guide to avoiding "pits" for the Japanese and Korean markets

27:41

Facing the future trend, improve acuity

35:40

5 points in Lilith’s actual combat experience to make seafood products

Related to this issue

Japan’s Funding Decision Law

This law is a local law of Japan. In order to ensure the normal development of fund settlement related services and protect users, the following methods are adopted: settlement of claims and debts related to foreign exchange transactions and encrypted asset exchanges, registration of exchange transactions between banks, etc., to facilitate the fund settlement system Contribute.

Gift Law

This law is a local law in Japan. The "Law on Representation of Gifts" protects the interests of ordinary consumers by limiting the maximum amount and total amount of gifts, while also preventing unhealthy competition caused by excessive gifts.

Warpath

On March 16th, Lilith’s new travel "Warpath" promo "Showdown" was released globally. This is a large production of war theme reproduced in "Ukraine" through the setting, and the visual experience is excellent. You can download the experience immediately through the following URL:

show album

The second season of Google Play Chinese podcast program "Students officially launched. This is a podcast program focusing on mobile overseas. Each program invites developers, entrepreneurs and investors who are deeply involved in the field to discuss industry experience. , Sharing entrepreneurial history, interpreting overseas markets, hosted by Huang Jijia (head of the Google Platform and Ecological Business Group Developer Market in Greater China).

The program will bring you updates every Wednesday. You can use Himalaya FM to search for "Students going abroad" to subscribe to the program album and get the latest news in time; follow the account "Google Play Developer" to listen to more Google Play podcasts. The audio of the program will be exclusively released on Himalaya FM.