On July 28, Douyin and Volcano Engine held a special effects technology open day, revealing the production process and technical principles of Douyin special effects for the first time. During the event, Volcano Engine announced that it had opened tens of thousands of vibrato special effects to corporate customers, including popular props such as Monkey Brother and Comic Surprised Face. Companies can also use the Volcano Engine's special effects tool kit, and a designer can produce 3D special effects in just 5 days.

Wang Yunhui, head of the Douyin Design Center, told the story behind the special effects of Douyin. He said that the original intention of Douyin to provide special effects is to lower the threshold of short video shooting and help users express better. The data shows that for every five submissions on Douyin, one uses special effects. Non-heritage cultural special effects such as Peking Opera headgear, Yue Opera Xiaosheng, and Sichuan Opera face change have been loved by the majority of users. Various AR landmark special effects have also played a positive role in promoting the development of local tourism.

In addition to building a special effects team of hundreds of people, Douyin also launched an open special effects platform to cooperate with external designers. YOVFX, a designer from Chongqing, introduced that he used to work in film and television and participated in the post-production of drama series such as "Langya List 2". The most complicated film and television post-production software he deals with. After joining the open platform, YOVFX found that the vibrato special effects creation tool is particularly easy to use, and can achieve the high-end effects in traditional production, "breaking the technical walls and making creation simpler and purer."

Volcano engine special effects technology expert Yang Hui revealed the technology behind the vibrato special effects. He said that the rise of AI technology has given special effects powerful expressiveness and more imagination, and ordinary people can not only use special effects, but also easily create special effects. The vibrato special effects technology is an AI-based platform based on byte beating, which transforms complex technologies into simple and easy-to-use products.

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Volcano engine special effects technical expert Yang Hui introduced the principle of realization of

"Special effects are not only a technology, but also a project." Yang Hui said that behind the vibrato special effects there is a complete engineering system, including modular components, flexible and customizable resource distribution capabilities, and compatibility and adaptation to different systems and screens of different resolutions. The data shows that the crash rate of the program interface of Douyin special effects is less than one in 100,000, and the stability has reached the industry-leading level.

Volcano Engine opens tens of thousands of vibrato with the same special effects to corporate customers

As a technical service platform for Bytedance, Volcano Engine not only supports internal products such as Douyin and Toutiao, but also opens up to external companies, providing customers with special effects creation tool suites, customized algorithms, engineering deployment, and joint debugging, etc. Products and services. In addition, the Volcano Engine Resource Mall provides special effects shooting resources, editing resources and template resources of the same style as Douyin, which companies can choose to use according to their popularity and type.

With the development of the mobile Internet, special effects no longer belong to only film and video platforms, but are also widely used in different fields such as e-commerce, social networking, cultural tourism, games, education, and smart hardware, becoming carriers of digital creative content. Take e-commerce makeup try-on as an example. Consumers can try products on their mobile phones to achieve an immersive shopping experience. At present, the volcano engine special effects technology has served many companies such as Singba, Dengqiudi, Hisense and so on.

Yang Hui believes that the accelerated popularization of 5G will further expand the application space of special effects. In the future, people in virtual scenes can connect and share special effects. Cars, glasses and even watches will become the entrance to special effects, bringing more exciting experiences.


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