Alibaba Cloud Data Center's Quick Audience Smart User Growth Officially Released

Introduction to Quick Audience Smart User Growth As a one-stop consumer asset management and operation platform, through fast consumer data access, rich consumer insight models and strategy configuration, complete consumer multi-channel reach and help enterprises realize User growth.

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Cloud Data Center official website 16110f5a0a9d6f https://dp.alibaba.com/index

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Quick Audience intelligent user growth as a one-stop consumer asset management and operation platform, through fast consumer data access, rich consumer insight models and strategy configuration, complete consumer multi-channel reach, and help enterprises achieve user growth.

Learn more: https://dp.alibaba.com/product/quickaudience

Product subscription: https://www.aliyun.com/product/retailadvqa

core advantages:

-Multi-terminal data, fusion analysis

-Support omni-channel consumer data access, integration of consumer assets, and multi-end integrated analysis

-Efficient model, multi-dimensional circle selection

-Embedded powerful analysis engine, can customize the configuration of consumer model based on business needs, support multi-dimensional trapping strategy

-Multi-point connection, global reach

-Connect a variety of privatized marketing channels, advertising marketing channels, covering the entire core social interaction link

-Free arrangement, efficient operation

-Support real-time and offline engines, freely orchestrate consumer journeys, and improve corporate marketing efficiency

——Suitable for companies that need consumer management and marketing needs, currently the core is used in retail, Internet, general-purpose and financial industries

Well-crafted features

User Insights

Quick Audience provides docking capabilities for multiple data sources, built-in consumer insight models, to facilitate enterprises to quickly understand consumer assets, and supports multiple crowd circle selection rules, which can flexibly and quickly complete the grouping of crowd packages, and provide follow-up crowd access The application provides the basis.

User Marketing

Quick Audience has opened up a variety of marketing channels, including privatized marketing channels such as SMS, email, WeChat, Weibo, Douyin, and advertising marketing channels such as Tiangong Zhitou, Tencent Advertising, and Huge Engine. It also supports real-time and offline engines. Enterprises can customize marketing links to improve their operational efficiency.

Social interaction

Quick Audience provides WeChat multi-account operation and management capabilities, supports a variety of custom coupons, can freely arrange marketing processes, and covers a variety of promotion activity matrixes, covering the entire core of social interaction links, helping companies to achieve efficient private domain traffic operations.

Media reflow

Quick Audience supports advertising monitoring, Tencent advertising feedback, and fun media delivery methods such as exposure and click detail data return docking, providing a data basis for subsequent advertising behavior analysis of enterprises.

scenes to be used

Consumer Asset Management and Insight

-Data access: support APP collection data return, media advertising monitoring data return and social interaction data return, to achieve rapid access and integration of multi-end consumer asset data

-Insight analysis: Provide user models such as label model, behavior model, RFM, AIPL, etc. to help companies complete efficient consumer insights and circle selection

Efficient marketing strategy configuration and execution

-Advertising channel docking: through the access of media touch points of multiple advertising platforms such as Huge Engine, Tencent Advertising, Baidu Information Stream, etc., as well as the return of media data, to achieve new public domain advertising and transform insensible people into cognition crowd

Private domain operation: support functions such as fan management, marketing activity planning, and promotion activity design based on the WeChat social platform to enhance corporate brand exposure and user activity

-Marketing automation: Provide real-time and offline engines, support custom and quick configuration of marketing links, and realize marketing process automation

Global Marketing

-Brand data bank docking: Push the company’s party label data, AIPL models, and audiences to the online brand data bank, thereby realizing online and offline integration of consumer analysis and online secondary reach, and improving the efficiency of the corporate brand Global consumer operations

Relationship with Alibaba Cloud's existing products

-Docking with AnalyticDB MySQL, Hologres and other database products to help enterprise customer data go to the cloud

-Collaborate with QuickBI, Dataphin and other products to provide customers with a global solution for the output of data in the middle and Taiwan, to achieve intelligent data construction and management, efficient analysis and presentation, and business data operation

Into the Quick Audience series of deep content:

• Approach Quick Audience to understand the development and evolution of consumer-operated products https://developer.aliyun.com/article/784333
• Quick Audience Organization and Workspace Function Interpretation https://developer.aliyun.com/article/785196
• first phase of Quick Audience marketing campaign function is online https://developer.aliyun.com/article/784919
• See how the global consumer operation Quick Audience realizes automated marketing? https://developer.aliyun.com/article/784659

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Data center is the only way for enterprises to achieve digital intelligence. Alibaba believes that data center is a combination of methodology, tools, and organization, which is "fast", "quasi", "full", "unified", and "passed". Smart big data system.

We are currently exporting a series of solutions through , including 16110f5a0aa24d 16110f5a0aa24e general data middle-station solution , retail data middle-station solution , financial data middle-station solution , , , Subdivision scenarios such as and other subdivision scenarios for government data middle-office solutions.

Among them, the Alibaba Cloud Data Center product matrix is based on Dataphin, and the Quick series is used as a business scenario cut-in, including:

• -Dataphin, a one-stop, intelligent data construction and management platform ;
• -Quick BI, intelligent decision-making anytime, anywhere ;
• -Quick Audience, comprehensive insight, global marketing, and intelligent growth ;
• -Quick A+, a one-stop data-based operation platform cross-multi-terminal global application experience analysis and insight;
• -Quick Stock, an intelligent goods operation platform ;
• -Quick Decision, an intelligent decision platform ;

official site:

Data Zhongtai official website https://dp.alibaba.com

Dingding Communication Group and WeChat Official Account

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