The "Cloud Convergence Curve" of the Rise of Internet Communication Cloud

Looking back on 2020, no one can forget the various changes in work and life brought about by the epidemic.

From online education, online office, online medical care to live broadcast e-commerce, the "online" mode of the "fast forward button" was pressed because of the epidemic, which ushered in explosive growth. Among the "online" business logic, it is the most representative The nature is the rapid development of Internet communication cloud live broadcast dominated by RTC audio and video technology.

When the epidemic made "online" a normal state, it also marked a growth curve for the Internet communication cloud.

Yang Pan, co-founder and CTO of Rongyun, said: "Audio and video technology is becoming a capability. In the era of Internet of Everything, every device in the future will be connected to the Internet. As long as there is a camera, screen, and microphone, audio and video communication can be carried out. , This market space is actually unimaginable."

In Yang Pan's view, today's market has just entered the development period, and it is not far away from the blowout period.

RTC rises like a broken bamboo

The interactive classrooms of online education, e-commerce live broadcasts, hacking of games, video social networking, and even language chat rooms. When RTC technology surrounds our lives and work, it becomes ubiquitous, even though Yang Pan said, “Rong Yun prefers to be an enabler, standing behind the enterprise", but as the hero behind the RTC ecology, Rongyun deserves applause.

The essence of the rapid development of RTC technology is that our demand for "real-time" and "interaction" is gradually increasing. With the continuous emergence of innovative applications in many vertical fields, RTC has gradually become one of the most concerned practical technologies in the world.

There are several factors driving the development of RTC technology.

First, the rapid development of emerging technologies such as 5G, cloud computing, artificial intelligence, and high-definition encoding and decoding technologies has gradually broken the boundaries of space and time by human-computer interaction, enabling interaction anytime and anywhere, and the barriers of technology itself have been broken.

Second, the universal extension of technology to terminals has promoted the diversification of mobile terminals, allowing audio and video scenes to be opened one after another, further promoting interaction and collaboration.

Third, from the user's perspective, consumer traffic is sinking, and the past interaction between pictures and text is gradually being replaced by a better audio and video experience.

Fourth, the emergence of the epidemic caused irresistible factors that passively inhibited face-to-face interaction, making online interaction a necessary option. After the epidemic, this demand was effectively activated.

Fifth, the corporate market is pursuing an efficient and collaborative work style. In the new report "Future Work" released by Accenture, 83% of workers believe that the mixed working mode is the best, which means that the remote working mode is even becoming the mainstream of office work. It is foreseeable that with the acceleration of the digitalization of enterprises and the efficient collaboration and communication, enterprises will be forced to accept RTC technology more quickly.

With the unfolding of these trends, we have also seen that in addition to the long-term stable growth of RTC technology in the consumer entertainment market, many new scenarios are also opening new tracks for RTC technology.

Just like Yang Pan’s judgment, “The mainstream track of the future audio and video market will first focus on social entertainment. For example, live broadcast is transformed from the shape of the past business into a product form, which means that live broadcast can become a component of any application. '; Secondly, audio and video technology will reflect the attributes of tools, online conferences, education, medical care, and government affairs, all scenes will be reconstructed by software."

Subvert yourself and draw the cloud melting curve

Rongyun has always been an "atypical" existence in the entire Internet communication cloud industry.

In 2015, Rongyun pioneered the concept of instant messaging cloud services and became an explorer in the industry. And a very unexpected strategic decision made people respect Rongyun.

Looking at the players in the communications cloud field, most of them started as operators reselling resources. Although these businesses do not represent the future of the industry, they can increase the scale of early business. The background of Rongyun’s establishment is that it has a strong operator background and the ability to accumulate from Fetion’s hundreds of millions of user service experience in the early days. However, Rongyun has established the principle of only doing business based on Internet traffic since its establishment. .

Yang Pan said, “At the beginning of Rongyun’s establishment, it drew a red line to only do communication services based on Internet traffic. We believe that only this communication form can directly correspond to the development of the entire IT information industry, software and applications. "If you choose the future, you must choose a future path. This is actually a manifestation of "concentration."

Choose the Internet route, continue to consolidate the foundation, expand the user scale, and then go global. At present, Rongyun's SDKs are spread all over the world, covering a wide range of market tentacles, allowing Rongyun to have a deeper understanding of the continuous changes in global markets and scenarios.

It also draws a more beautiful "Rongyun" curve.

"The Internet communication cloud has developed to the level it is today, and the basic capabilities are actually already available. In addition to not losing news and ensuring that it will arrive, how to provide high-quality audio and video services and global coverage, we should also see some deeper things. ."

The first is globalization. When China's mobile Internet business swept the world, the vast market and space became the biggest attraction for Chinese companies. But the most terrifying thing about globalization is not the output of business capabilities, but the legal and compliance challenges faced by different markets around the world. The sky-high fines issued by GDPR in Europe are still vivid, which means that going abroad also requires a technology service provider with a global technology stack and a global perspective. This is the advantage of Rongyun to step out of the global layout first. Rongyun provides The SDK can completely ensure safety and compliance, and there is no need for enterprises to step on the pit themselves.

Secondly, it is the full-stack technology. The background of full-stack technology is the diversification of scenarios, the diversification of terminal equipment, and the diversification of software operating systems. Therefore, different technology stacks are required to completely deal with different business types and different scenarios. The advantage of Rongyun lies in its full-stack technical capabilities. At first, the accumulation of ALL in Internet traffic services allowed Rongyun to provide the industry's most abundant SDK for all scenarios.

Third, it is scene-oriented. We know that all Internet communication clouds are PaaS models, but this PaaS is not another PaaS. Because many customers usually do not have the strong technical research and development resources of Internet companies, and the development cycle will be longer, PaaS may not be able to solve all the scenarios of the problem. This requires that PaaS be further refined in scenarios, and even for more difficult scenarios or general scenarios, directly encapsulated and handed over to customers.

Fourth, modularity. This trend is also the result of the extension of the scene. Just imagine, when a developer develops an APP, he has to integrate a dozen to twenty third-party SDKs. Is this happiness or distress? Therefore, Rongyun has completed the docking and integration of some modules, so that developers can directly introduce these capabilities with a simple check and configuration.

Finally, it is integration. This is a very "ecological" trend. Developers often struggle with connecting various resources and interfaces in the development process. If these interfaces and resources can be integrated in advance, it can significantly reduce costs and improve efficiency. This is also the problem encountered by Rongyun in its own development environment, and it is now provided by Rongyun as a service to developers.

"Incorporate" into the world of developers

It is not difficult to find that all the industry development trends seen by Rongyun are not from the perspective of Rongyun, but completely from the perspective of developers. As Yang Pan said, "Developers are our parents to Rongyun, so all Rongyun's work is to empower developers."

This is also the original intention of Rongyun to create WICC (Global Internet Communication Cloud Conference). Rongyun hopes that WICC will become a stage for effective interaction with developers. Yang Pan doesn't even like the term "developers ecology", "Rongyun is not the leader of the ecology, but an active participant and contributor. It is the duty of Rongyun to serve developers well. "

Therefore, we see the development trend surrounding the Internet communication cloud, and Rongyun has actually made a lot of consideration for developers.

For example, under the trend of sceneization, the language chat room is currently the hottest model in the social field, but its scene is new. Developers need to invest a lot of work in the early stage, and Rongyun has studied the language chat room scene. The common problem is that its SDK only has more than 20 interfaces, and the entire business can be chained together. Rongyun encapsulated these SDKs and provided them to developers, realizing the business of building a chat room in 30 minutes.

For another example, under the trend of integration, CDN is a module that must be purchased for audio live or video live broadcast, but there are many CDN service providers on the market, and developers are also faced with the difficulty of choosing. Rongyun can help developers pre-screen out the best CDN service providers, connect data and billing in advance, and then write the code. Developers can complete all settings with very lightweight development.

For another example, in the context of increasingly rigorous content supervision and stricter administrative supervision, the "content review" service has also been docked by Rongyun in advance, and it has been intimately packaged into the overall solution to escort the developer's business safety.

There are numerous cases.

"Rongyun can have this style because Rongyun will also purchase a lot of third-party IaaS and PaaS services. We are also a group of developers, including me. In our daily work, we can experience the developer’s Work hard, understand their needs, and be able to understand what kind of products can really help developers." Yang Pan said.

Indeed, as creators of the digital world, developers also need to be understood and empowered. Just like the name of an enterprise, Rongyun has completely "integrated" into the world of developers. This is the fundamental driving force for it to run out of the "integration curve" in the Internet communication cloud market.
(Science and Technology Positive Energy Zheng Kai)