Re-upgrading the market strategy and analyzing Rongyun’s ecological platform + in-depth development

From the person in charge of marketing for the "Fetion" project to today’s COO of Beijing Yunzhong Rongxin Network Technology Co., Ltd. (Rongyun for short), Dong Han has accumulated nearly 12 years of experience in the communications industry market. My dream! I want to rely on "Rongyun", and look forward to operating it as an expert-level company in the communications industry from the bottom of my heart. To this end, Rongyun’s partners have worked hard and worked hard to lead Rongyun to become a “world-renowned Internet communication cloud service provider”.

In order to realize its vision, Rongyun not only interprets its ecosystem at the 3rd Global Internet Communication Cloud Conference (WICC 2021), but also upgrades the company's market strategy, develops in depth and expands horizontally to further expand the influence of technology and brand.

Ecosystem from WICC 2021 to Rongyun

Today's cloud-integrated services cover 233 countries and regions around the world, providing instant messaging and real-time audio and video services for more than 300,000 apps. The SDK reaches more than 5 billion users, and the daily message peak exceeds 221.8 billion.

Beginning in 2020, the epidemic has changed the direction of the Internet communication cloud market. "It has suddenly pushed the industries that used to be low-level technological capabilities to the application layer. Office, learning, entertainment, and life have become more important for communication. At the same time, the country has vigorously promoted it. With the blessing of'New Infrastructure' and'Xinchuang', the communications industry has been catalyzed into a broader track, and Rongyun's development track has also accelerated and widened." When talking about the background of WICC 2021, Dong Han Say so.

In fact, when Rongyun founded the first Global Internet Communication Cloud Conference (WICC 2019), it started with the creation of a platform for technical exchanges and industry exploration for developers and technicians in the communications field. Nowadays, with irreversible market driving forces, Rongyun hopes to build a new type of communication ecosystem.

As Dong Han said, “Ecology actually has two meanings. The first layer is the mutual empowerment of technology. How to play the chemical reaction of technology 1+1>2? The cooperation between technology and solution layers can meet the needs of customers for one-stop application scenarios. In the meantime, Rongyun, as a communications manufacturer, will definitely adhere to the functions and responsibilities of its own connectors, which runs through the entire technical product line of Rongyun. "

"The second layer, the customer layer." Dong Han emphasized that as an intermediate PaaS layer service provider, Rongyun does not directly face end customers in many cases, but integrates and packages with partners, and each does professional things to better Serve our common customer base. With the widening of the track, Rongyun continues to upgrade its market strategy, explore diversified market opportunities in depth, and is committed to building a win-win ecological platform with partners.

Relay advantage facing the "dual market"

"For Rongyun, we are divided into two markets, to D and to B, namely the Internet market and the government-enterprise industry market."

For a group of industry veterans like the Rongyun team who have created the "Fetion", a super-high concurrent IM product with hundreds of millions of users, technological innovations and breakthroughs are nothing to mention.

"From a market perspective, we will be the first to provide developers in the Internet market with instant messaging and real-time audio and video communication capabilities. After that, stable SDK products that have been baptized by tens of millions of daily users will be available in the government and enterprise markets. This provides Rongyun with a high-quality product foundation for in-depth development of government and enterprise industries."

From the perspective of support for localization, Rongyun has now fully adapted to mainstream localized software and hardware, and supports many domestic operating systems and domestic databases such as Galaxy Kylin, Tongxin UOS, Dameng, Renda Jincang, and China General Motors. With more than 200 combinations of components such as, middleware, etc., it has completed the mutual recognition of products with many mainstream domestic manufacturers such as Puyuan, Dameng, Zhiyuan, and Kingdee. "In other words, for the localized systems related to industry customers, we are the most advanced manufacturer on the market that can adapt to the most systems." Dong Han said, "At the technical level, Rongyun has been committed to The stability of the PaaS platform has been increased to the highest level, so that it can support calls to various applications or systems."

Dig deep into the scene and industry

"Scene" is also one of the keywords Dong Han mentioned the most in the interview. On WICC 2021, a special technical sub-forum of "Scenario Empowerment and Innovation" was also set up to share some scenario-based implementation practices with developers.

In the meantime, Rongyun brought the latest demo product based on the integrated SDK of IM and RTC. This product is the industry's first demo based on business logic, allowing developers to quickly build a chat room app in 30 minutes. In the future, Rongyun will also provide complete scenario-based Demos in multiple popular scenes such as live broadcasts and online meetings, allowing developers to use them out of the box, greatly reducing R&D time and costs.

The author understands that Rongyun has achieved outstanding results in online education, games, pan-entertainment, medical and other fields over the years. Taking online education as an example, the epidemic has greatly compressed the 2-3 year maturity period that the market might have taken. “Online education-related customer transactions have directly increased geometrically”; while in the pan-entertainment field, people will not be able to get out during the epidemic. Users have also promoted a surge in social demand, which has caused Rongyun's related business volume in this market to "basically increase by about 10 times."

On the other hand, Rongyun is also ready to accelerate the cloud migration for government and corporate customers. According to Dong Han, in the government-enterprise industry market, there are two scenarios where demand is particularly obvious during the epidemic, one is for remote office and the other is for contactless services.

In terms of remote office, Rongyun can not only provide PaaS technical capabilities, but also provide tool-based products "Anxin" and "Rongyun Conference" that can be downloaded and used directly to help users enhance their collaborative office capabilities. Dong Han told us that, unlike other SaaS application products, Rongyun is more oriented towards medium, large and very large enterprises that require their own collaborative office and communication systems. Enterprises of this scale can carry out deeper development by integrating the PaaS capabilities provided by Rongyun, and have more security guarantees and flexibility. In the face of a large number of small, medium and micro enterprises, Rongyun cooperates with a large number of integrators and software vendors to use its products as a core for privatized product packaging, and then provide them to these enterprises.

The demand for contactless services covers a wide range of levels, including government, finance, education, healthcare, energy, and operators. Dong Han took the smart court trial system as an example: in the smart court trial scenario of the Public Prosecution Law, individuals can complete the Internet trial without going to the scene. This scenario requires high security and stability of real-time communication technology. Customers generally require products to be deployed privatized, and the link needs to be encrypted. At this time, a highly secure privatization technology kernel is needed as the basic support, and this is precisely the part that Rongyun is good at.

"In fact, as long as companies start to move to the cloud, all scenarios are inseparable from communication. When the communication scenarios are abstracted out as capabilities, we are the core capability exporter in the context of new infrastructure." Dong Han said. According to reports, Rongyun can now provide the full-track capability of communication cloud services, that is, the overall communication solution of "IM instant messaging + RTC real-time audio and video + X", where X represents the needs of developers in different scenarios, including but Not limited to CDN/push/review/whiteboard/beauty, etc.

At the same time, Dong Han emphasized: “Rongyun is a complete technical output. We do not retain any interactive information from customers, including real-time audio streams and video streams. We will give them all to customers. From this perspective, we are the safest choose."

Accelerate the overall layout of overseas markets

It is reported that in addition to WICC, Rongyun will also hold WECC events for the government and enterprise market this year. This is Rongyun's layout in the domestic market and the future development direction of Rongyun. The other key direction is globalization, which is the overseas market.

For Rongyun, preparing for overseas markets is no longer at the slogan stage. "We will not only help Chinese companies go overseas, but also directly and truly export Chinese PaaS communication technologies and services to overseas developers." As Dong Han said, "Rongyun is one of the few communication cloud companies in China that has overseas data centers. In the future, Rongyun will seek to export China's PaaS technology capabilities in various scenarios such as social networking, office work, and education to overseas countries."

Obviously, Rongyun has made a careful plan for the future large-scale development, and the new opportunities in the 5G era are undoubtedly a new leap for Rongyun. In such an era of great changes, Rongyun is ready to go deep into the market with its partners, fly overseas, and extend communications cloud services to thousands of industries.