The fast-developing Internet communication, Rongyun standing behind the developers

Speaking of Internet communication, what applications can you think of? Instant messaging apps like WeChat and Dingding, or video conferencing apps like Zoom and WeLink?

Actually, it's not just them. In most of the apps we use, there are Internet communications, but they are hidden in the app as an indispensable function.

And our protagonist "Rongyun" today, its main business is to provide Internet communication cloud technology and services for various applications.

Of course, because Rongyun provides PaaS services for Internet communication, it does not directly face end users like WeChat and Zoom. Instead, it needs to be combined with applications through developers to provide complete services for individual users.

This is also the original intention of Rongyun to hold the 3rd Global Internet Communication Cloud Conference (WICC 2021) for the developer community recently. It is hoped that WICC can continue to help developers broaden their horizons and expand their ideas. On the one hand, they can see market development trends, on the other hand. Then see more industry application scenarios.

PaaS platform provides support for developers

Rongyun CTO Ren Jie said that as a global Internet communication cloud service provider, Rongyun mainly provides developers and enterprises with IM instant messaging and RTC real-time audio and video communications. At present, its services have covered almost all countries and regions in the world, and it has 300,000 developers and serves more than 300,000 APPs.

Ren Jie said that the demand for interactive functions of all kinds of apps is increasing, and communities, circles, chat groups, etc. are not uncommon in apps. Communication has changed from being merely a "just need for information interaction" to "a key means to enhance user activity and stickiness", and the depth and breadth of its applications are changing.

But at the same time, the communication function has high requirements for developers, and the technical difficulty is relatively large.

The difficulty is mainly manifested in three aspects: First, the communication service is connection-oriented, requiring links and channels, and the difficulty of TCP and UDP development is more difficult than HTTP; the second is that the communication service has the characteristics of massive and high concurrency, and the technical complexity is high; The third is to face the global network, and it is necessary to ensure that the communication links of all nodes in the world are unblocked to meet the needs of user experience.

It is precisely because of these technical difficulties that the development of communication functions cannot be completed by a single terminal, but requires the support of a platform-level product.

This is exactly what Rongyun has been doing for many years: providing developers with stable and reliable, out-of-the-box, problem-tracking, security compliance, integration, rapid iteration, and overall cost-effective communication cloud services.

Emerging technologies empower internet communications

Regarding market development trends, the most important thing in recent years is undoubtedly the application of various emerging technologies, such as cloud, 5G, AI, Internet of Things, VR/AR, etc. These emerging technologies are also empowering Internet communications.

The influence of cloud and 5G on communications is well known. Currently, Rongyun provides Internet communication cloud services, which can provide multiple deployment modes such as public cloud, private cloud, and hybrid cloud. The features of 5G, such as low latency, high reliability, high bandwidth, and large concurrency, have brought new application forms such as unmanned driving and drone inspection that were previously impossible to achieve, greatly enriching the communication application scenarios.

At this year's WICC, AI's empowerment of communications has become the hottest topic, and many keynote speeches and panel discussions have been launched around AI.

Ren Jie said that decisive breakthroughs in deep learning and neural networks have greatly promoted the development and popularization of AI. Nowadays, the tooling features of AI are becoming more and more obvious, and it can be combined with various application scenarios to make various industries become more and more "smart".

Regarding the combination of AI and communication, Ren Jie said that it is mainly manifested in three application scenarios. The first is social robots, the communication between machines and people, from the past keyword recognition to the current semantic recognition, which can truly realize interaction and chat; the second is AI sound and vision recognition, which is currently the most popular application field of AI. It is closely related to the RTC business that Rongyun is engaged in; the third is the AI noise reduction function, which helps eliminate noise in the communication process and improve the efficiency of information transmission in communication.

In addition to AI, Ren Jie believes that the Internet of Things and VR/AR will also have a profound impact on Internet communications in the future.

With the maturity of the Internet of Things technology, there will be trillions of devices connected to the Internet in the future, and these devices need to transmit data, which will bring a great opportunity in the communications market. Rongyun is increasing its investment in the field of Internet of Things, including the adaptation of modules and proprietary operating systems for Internet of Things special equipment to provide a better audio and video communication experience in the Internet of Things.

With the breakthrough of the underlying key hardware technology, VR/AR will become the easiest technology to provide immersive experience in the future, which is easier to implement than holographic imaging technology. Rongyun is also researching some technologies that match it, including high-definition, 4K high frame rate audio and video experience, stereo panoramic sound encoding processing, and so on.

These emerging technologies not only bring innovation opportunities to Rongyun’s Internet communication cloud platform, but also bring many innovative application scenarios to enterprise users, which are areas that developers need to focus on.

Focus on application scenarios and provide development interfaces

In addition to market development trends, industry application scenarios are also a major focus of this WICC.

In recent years, with the deepening of the digital transformation of enterprises, more and more digital technologies have penetrated into segmented application scenarios to empower enterprises to transform their businesses. On the vendor side, we can also see more and more scenario-based solutions, focusing on customer segmented business scenarios to provide services.

As far as Rongyun is concerned, due to its focus on the PaaS field, the application layer is not its focus for the time being. Currently, there are only two application products, "Anxin" and "Rongyun Conference". However, Rongyun's PaaS platform also places great emphasis on scenarios.

Ren Jie said that there are more than one hundred API interfaces provided by the underlying PaaS platform of Rongyun. In most cases, each sub-scenario may need to call twenty or thirty. Even if a lot of documentation is provided, the entire The calling process is still a bit complicated for developers.

In order to solve this problem, Rongyun "does one level up" on the original basis, that is, according to the needs of some application scenarios, the business logic is refined, so as to encapsulate some scenario-based SDKs. In this way, developers can directly call these scene-based SDKs instead of calling dozens or even hundreds of interfaces, and application development time can be reduced by one-tenth of the original.

Currently, Rongyun provides developers with scenario-based SDKs including conferences, voice chats, calls, etc. The SDK for live broadcast scenarios will also be launched soon. According to reports, scenarioization will become one of Rongyun's future development strategies, and 7-8 new scenarioization SDKs will be launched this year.

Simultaneously with the sceneization is Rongyun's deepening of the industry market and emphasis on the ecosystem. Rongyun will launch more products and solutions for customers in different industries, such as judicial, public security, finance, etc., to promote the process of RTC from to C to to B applications; at the same time, it will develop ISV and channel business two types of ecological partners, and Together, they dig deep into the industry market.

Concluding remarks

From IM instant messaging to RTC real-time audio and video communications, from Internet customers to government and enterprise customers, Rongyun's market expansion is proceeding steadily and vigorously. According to reports, Rongyun's expansion of overseas markets is also about to start. The previous global service capability coverage has laid a good foundation in the process of serving China's overseas market.

At the same time, a developer service ecosystem with communications as the core is being formed. As the leader of the Internet communication cloud market, Rongyun is leading the communication cloud to the future.