Huawei Terminal Cloud Services joins hands with Likee to help its users and monetization both grow

Nowadays, social media is getting deeper and deeper into people's lives, and while changing the way people communicate, they also shape new interpersonal relationships and brand images. In order to cater to the diverse needs of users and improve user experience, new and old companies in the social media industry are constantly chasing new technologies and new features. According to statistics from the survey agency DataReportal, 99% of social media users access social media platforms through mobile terminals, and innovation in the field of mobile development has also become the focus of developers' attention.

Likee, a short video creation and sharing platform, is known for its innovation in video shooting and editing, and is sought after by a large number of users worldwide. As a latecomer in the social media industry, in order to accelerate user growth, Likee needs to reach a wider range of users and provide a good user experience. With its huge user base and diversified solutions, Huawei Terminal Cloud Service has become a good choice for Likee to become an industry leader. It integrates HMS Core's open capabilities to improve user experience and puts it on the Huawei application market for global distribution. Likee has achieved Both users and monetization grow.

Simplify registration and reduce churn

Usually, when new users want to watch, edit, like, comment and other operations on the short video platform, they need to go through a cumbersome registration process, which can easily lead to user loss. After the HUAWEI ID service is integrated, users can use HUAWEI ID to log in to Likee quickly and securely. HUAWEI ID also supports multi-device login, allowing users to access applications on different devices through the same HUAWEI ID, helping applications create a high-quality user experience. In addition, Huawei Account Service pays attention to protecting user privacy, supports two-factor authentication (2FA), complies with GDPR privacy regulations and industry standard protocols such as OAuth 2.0 and OpenID Connect, and has passed the European EuroPriSe privacy protection certification, allowing users to log in with confidence and improve registration conversion.

Content push, efficient promotion

In order to allow Huawei mobile terminal users to get good content recommendations, Likee integrates the HMS Core push service to quickly and accurately push the latest content in the App to users, attract users to open apps, and increase user stickiness. The push service provides system-level channels with a push speed of up to tens of millions per second in 230+ countries and regions around the world, and the 10-minute online arrival rate is as high as 99%, which helps the application to be activated efficiently.

Safe and reliable, quick realization

To improve business efficiency, Likee also integrates HMS Core's advertising services and in-app payment services.

Advertising services provide Likee with HUAWEI Ads traffic monetization services. Likee can display various forms of advertisements in the app, including banner ads, native ads, incentive ads, interstitial ads, open-screen ads, and patch ads to help Likee attract Users click and get advertising revenue. At the same time, the advertising service also provides an advertising identifier (OAID)-a non-permanent device identifier to help developers provide personalized advertisements while protecting user privacy. Likee can also use the tripartite monitoring platform to conduct conversion attribution analysis based on OAID to promote application monetization.

In-app payment services support a variety of mainstream payment methods, bring convenience to Likee in-app payments, promote the growth of in-app transactions, and help developers realize business realization.

Work together to unleash unlimited possibilities

The integration of HMS Core has promoted the commercial development of Likee, the application functions of Likee have been optimized, and the user experience has been improved. Currently, Likee's global monthly active users have reached 115 million, of which 80% of Huawei mobile phone users use Huawei accounts to log in. At the same time, the revenue from advertising monetization has increased by nearly 30% compared to before.

During the integration process, HMS Core's technical support team provided Likee with efficient and timely technical support. The service integration was completed in just four weeks, demonstrating solid professional technical capabilities and a credible and responsible work attitude.

"We are very pleased to choose Huawei to give Likee the opportunity to reach the huge user base of Huawei's application market," Likee said. "Huawei's terminal cloud service team not only provided in-depth insights into our applications, but also worked with our developers. It promotes the optimization of Likee’s experience on Huawei’s terminal equipment. We are very grateful for Huawei’s contribution and look forward to more opportunities for cooperation in the future."

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