HMS Core helps travel on the same journey, creating a more intimate travel experience for users

As an innovator in China's online travel industry, Tongcheng Travel focuses on young, fashionable and individual consumer groups, and is committed to providing users with more convenient, smart and safe travel services. In recent years, Tongcheng Travel has transformed the original transaction matching role of the platform into the role of "butler" and "assistant" through the application of innovative technologies such as artificial intelligence, providing support for users to travel in as many scenarios as possible.

One-key quick login, smart ticket management

Travel applications can provide users with information about the food, clothing, housing, and transportation of their destinations, but the complicated registration and login process may lead to the loss of some new users. The access of Huawei ID can solve this problem well. with a Huawei account after opening the same journey. Without tedious registration and verification steps, can authorize the login operation one key. For developers, this greatly improves the login conversion rate of users. At the same time, HUAWEI ID supports a variety of devices, such as mobile phones, tablets, PCs, watches, smart screens, car machines, etc. Different devices can scan the code to log in to HUAWEI ID , which is very convenient.

After purchasing tickets on the same journey, users can also , which facilitates ticket management, travel tips, and quick check-in . In addition, by creating services with promotional content in Huawei Wallet, using the wallet entrance traffic to divert business, it also provides more growth entrances for the same journey.

On June 2 this year, HUAWEI WATCH 3 and many other new products equipped with the HarmonyOS 2 operating system were officially released. In order to provide more convenient travel services for domestic tourists, Tongcheng Travel has launched a watch application that supports HarmonyOS. **Based on the Huawei account, it supports multiple device logins, allowing users to quickly check air tickets, train tickets, and wine by just lifting their wrists.
Travel order information such as stores and scenic spots, or display the electronic boarding pass and ticket QR code to scan the code**. This is another leading exploration of Tongcheng Travel in diversified service scenarios.

Accurately reach users, and considerate tips from travel butlers

In the daily operation of travel applications, accurate and intimate message push is very important to increase user activity. Huawei's push service provides a stable, timely and efficient push channel for the same trip discounts, travel reminders, flight status and other news. With its system-level push channel, it can push messages in real time even if the app is not in progress.

When the devices are connected to the Internet, the 10-minute online arrival rate of Huawei's push service is as high as 99%, and the message sending speed can reach 10 million per second. At the same time, it also supports the application to set data tags for the receiving population according to the dimensions of mobile phone model, mobile phone startup time, region, system language, etc., and use the combination of data tags and upload own data tags to subdivide the population, so as to achieve Reach users in an all-round and multi-dimensional manner to ensure that users in different scenarios receive important travel prompts in a timely manner to achieve refined operations.

By calling the HMS Core situational awareness service, registering geo-fences, and inquiring weather conditions, Tongcheng Travel has realized the customized service of "Thousands of People and Thousands of Faces". For example, when the user arrives at a non-resident airport, the fence is triggered and the user is asked whether he needs to book a hotel near the airport, so as to gain insight into the user's potential needs at the first time. When the user is about to arrive at the travel destination, the user can also be notified of the weather conditions, dressing index and other information of the place, so that the user can enjoy more intimate and humanized services on the same journey.

Increase the traffic entrance of the member center to quickly reach high-value users

With the help of the new Huawei member open service of HMS Core 6.0, Tongcheng Travel provides applications with the ability to list cards and coupons, opening a path to reach high-value users with high efficiency and low cost. card is officially on the shelves, Huawei users receive various coupon codes applied through the member center, and use the traffic of the Huawei member center to provide partners with a variety of diversion services, improve accurate exposure, and expand membership.

Through access to the membership open service, Tongcheng Travel puts the Black Whale member experience card coupon code in the welfare module of Huawei Member Center, and the promotion traffic and word of mouth brought by the 40+ head online media resources in cooperation with Huawei also gave Tongcheng Travel brings higher user exposure and membership retention. has a cumulative exposure of 10 million+ within 3 months of its launch. The number of Black Whale membership experience cards has increased by 200%, and the usage conversion rate has increased by 45%.

The close cooperation between Tongcheng Travel and Huawei HMS Core has played a positive role in promoting the development of its user scale and refined operations. In the future, in the field of smart travel, HMS Core is willing to help more developers create a more intimate travel experience for users, and use technology to make life more beautiful.

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Visit Huawei Developer Alliance official website

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