How Huawei Dynamic Tag Management Helps Advertising Marketing

In advertising marketing, marketers often need to understand the preferences of users to deliver appropriate advertising materials. Today, from the how 16135b572e5925 can quickly obtain marketing data to determine user preferences and adjust marketing strategies , we will introduce a simple and effective method for everyone.

Huawei Dynamic Tag Management (hereinafter referred to as DTM) can easily achieve data acquisition and distribution through configuration rules or visual embedding. It can achieve flexible data tag management capabilities for applications without code editing, helping developers to easily complete specific event dynamics Track and transmit data to analysis platform and advertising attribution platform.

Let's take a look at the specific application of DTM through a scene. For example, when a video application app needs to be promoted, it often chooses the way of advertising. At this time, we need to quickly obtain data to analyze and judge the effect of advertising, and adjust marketing strategies in time. Roughly the following steps:

① Spend promotion resources

When choosing to place materials, marketers choose a certain "TV series" to be placed on the advertising platform to attract users to download this APP.

② After users see the advertisement, they download/click and use the app

After seeing the advertisement, the user downloads and uses the APP to browse their favorite TV programs. In this process, users have different preferences and different types of video programs they follow. Therefore, it is necessary to quickly adjust the content of the advertisement according to the user’s preferences. Adjusting to maximize the effect of advertising is also an important part of advertising marketing. At this time, the DTM tool can help us achieve this goal more conveniently and quickly.

③ With the help of DTM, configure Tag reporting (Trace ID, VideoType, Duration)

We need to define rules about how to process the data sent after the event is generated through DTM. There are two ways here. One way is to visualize the embedded code, and add the embedded event by clicking the circled selection method, which can dynamically realize the flexible embedded point of the event without coding; the other is to configure the rules, and the configured rules only need to include the data "3W" , That is, when is the data sent (when), what content is sent? (What), and which platform to send to (where).

Sending time:

Send Content:

Sending platform:

④ Report data to the data analysis platform and advertising attribution platform

When a user downloads and uses an app to browse a program from the advertising platform, it will automatically report the data, obtain the corresponding data according to the current configuration rules, and send it to the data analysis platform and the advertising attribution platform.
⑤ Analyze the test results and adjust the marketing strategy

can draw conclusions based on the previous configuration, helping marketers make corresponding promotion strategy adjustments, optimizing advertising effects, and saving advertising costs.

The role of Huawei's dynamic label management goes far beyond that. It can also use DTM to conduct anti-fraud analysis and help marketers improve operational efficiency. Those who are already excited and want to try to learn and use can click on the link below to get more information.

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