The industry boundary widens again, and Huawei analyzes the 6.2.0 version of the heavy attack

Following the widespread attention received since the launch of analysis reports on games and sub-industries (cards, MMOs), and education (professionals and adults), Huawei Analytics Service 6.2.0 has once again broadened the boundaries of the industry, including shopping malls, renting houses and buying houses, and keeping cars. Industry reports are coming strongly, enabling efficient and efficient data-driven operations in various industries.

The highlights of this 6.2.0 version update mainly include:

• Three new industry reports, shopping mall shopping, renting a house, buying a house, and keeping a car, are added, and supporting embedding templates are provided to provide a one-stop solution for data reporting and analysis.
• Audience groups support synchronization to Huawei's application market activity management, and user reach is more accurate.
• Event attribution analysis supports the attribution of parameters within the event, and accurately restores the contribution distribution of each event parameter to the target conversion event.
• Smart data access adds cloud-side access capabilities, supports the import of custom user attributes on demand, and makes user analysis more diversified.
• Added attribute distribution cards to the payment analysis and purchase volume analysis reports to understand and evaluate user quality in multiple dimensions from the perspective of channels and application versions.

1. Three new industry reports are added to continuously empower the industry's digital transformation

This time, Huawei's analysis 6.2.0 version added exclusive burying point systems and analysis reports for the three major industries of shopping malls, renting houses and buying houses, and car owners. After selecting the industry burying point template under the "Smart Data Access" menu and completing the burying point, you can view the analysis report.

*Smart data access menu indication

Mall shopping analysis report: From the aspects of payment analysis, user analysis, product sales analysis, and product category analysis, it can help you fully understand user purchasing behavior and category preferences, and provide data support for more reasonable formulation of marketing activities.

*Picture data is virtual

Analysis report on renting and buying a house: Focusing on key data indicators such as customer sources and housing, it helps the platform to continuously optimize and arrange housing information from the two dimensions of user analysis and housing data to improve the efficiency of ordering.

*Picture data is virtual

Car maintenance analysis report: In terms of vehicle service, car purchase and sales analysis, community and after-sales, it helps car companies to grasp the overall overview of the current sales of popular models and after-sales follow-up. Pay attention to the needs of users' digital experience, and explore the possibilities for more value-added services of auto companies.

*Picture data is virtual

2. Audience segmentation groups can be used for Huawei app market activity management (online only in China). In response to the demand for refined operation of activity management, various audience segments generated through Huawei analysis services have been synchronized to Huawei app market activity management.

For example, for user retention activities provided by Huawei App Market, users can be circled at high risk based on the user’s recent login frequency through audience analysis, and this group can be synchronized to event management, and operations can be directly circled when configuring app market recall activities. That can realize the refined operation of the target group.

3. Event attribution supports parameter level, which accurately restores the contribution distribution of each parameter factor

When conducting attribution analysis, in addition to considering the contribution of different events to the target conversion event, different parameters of the same event often have differences in conversion contribution. In version 6.2.0, we have optimized the event attribution analysis to support parameter attribution under the event, which can clearly and accurately restore the contribution distribution of each event parameter to the target conversion event, helping you to continuously optimize your operation strategy and improve conversion.

*Attribution analysis schematic

4. Intelligent data access can import custom user attributes on demand, and the analysis dimensions are more diversified. With the deepening of refined operations, the rich dimensions of user attributes will determine the degree of audience segmentation. The cloud-side access capability of smart data access can import your custom user attributes into Huawei analysis services through the interface. When viewing the analysis report, the imported custom user attributes can also be used as the filter criteria for further drill-down analysis.

*Cloud side access indication

5. Added attribute distribution cards for payment analysis and purchase volume analysis reports to understand and evaluate user quality in a multi-dimensional manner.

In this version, we have optimized the analysis of paid and purchased users, and added user attribute distribution cards. You can use intuitive visual card presentations to overall evaluate and understand the differences between purchased users and user payment conversions under different attributes such as models, channels, media, etc., and rationally optimize the resource allocation structure and improve operational efficiency.

* Schematic diagram of user attribute distribution card for buying volume

The above are the main highlights of this update of Huawei Analytics Service 6.2.0. For more updates, please refer to the official website document guide.

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