HUAWEI analyzes X HUAWEI Ads and launches the return function of deep conversion events to make ROI visible!

HUAWEI analyzes X HUAWEI Ads and launches the return function of deep conversion events to make ROI visible!

With the increasing traffic cost of the mobile application ecosystem and intensifying industry competition, more and more advertisers hope to obtain higher-quality and in-depth conversion of users through precise placement. For example, advertisers in the second-hand car and real estate service industries pay attention to the conversion of users’ capital ; Advertisers in the e-commerce and gaming industries want to track the frequency and amount of user payments; advertisers in the audio-visual entertainment industry want to increase the user’s usage time and retention rate.

In order to avoid the development cost of advertisers' conversion event return, Huawei Analytics opened up HUAWEI Ads and launched the conversion event return function. You can easily configure the in-depth conversion events that need to be returned to HUAWEI Ads through the HUAWEI Analytics console, such as App activation, registration, additional purchase, payment, retention, repurchase, scoring, sharing, search, etc., to conduct in-depth advertising effects optimization.

Real-time return of conversion events, in-depth optimization of advertising effects

The return event configured by the advertiser in the Huawei Analytics Console can be transmitted to HUAWEI Ads in real time.

On the one hand, advertisers can adjust their delivery strategies in time by comparing the conversion effects of different marketing tasks; on the other hand, HUAWEI Ads can learn in-depth conversion data through models to dynamically optimize delivery algorithms, improve the accuracy of crowd targeting, and help advertisers get more High-quality users with high retention rates and high pay rates increase back-end ROI.

For example, the download and activation cost of an e-commerce advertisement is basically stable and meets expectations, but the payment cost fluctuates greatly, and it is hoped to reduce the payment cost.

After docking with the advertiser and returning the conversion event of "registration, payment, repurchase, sharing, coupon collection, coupon use", HUAWEI Ads' oCPC ads automatically learn the user's in-depth conversion data, based on the advertising target set by the advertiser With bidding, the level of smart bidding and precise fixed investment was improved, and the cost of payment was quickly stabilized at the expected level. The payment rate increased by 25%, and the cost of application activation decreased by 1.5%, helping advertisers to break the bottleneck of customer acquisition and effectively increase conversions. Effect.

Seamlessly connect advertising interaction and user behavior data to realize full-link marketing effect monitoring

The separation of advertising interaction behavior and user in-app behavior has always been a problem that hinders the measurement and improvement of advertising effects. Through HUAWEI Analytics and HUAWEI Ads, you can achieve full-link monitoring from "exposure, click, download, activation, registration, retention, payment, and repurchase", freeing marketing students from the complicated data collection and sorting. Focus more on thinking about the adjustment direction of the placement strategy.

At the same time, it can calculate the ROI efficiently and accurately according to the conversion cost of each stage, and know the conversion effect of each marketing task well, so as to systematically optimize the advertising strategy and achieve the best drainage effect within the budget.

Identify buying users and organic users, measure channels, and reshape scale and quality

With the increasing cost of traffic today, the improvement of advertising effectiveness is no longer solely dependent on who has invested more money, but can maximize purchase efficiency and drainage scale and drainage quality through refined purchases .

Our solution is: advertisers can easily distinguish between buying users and organic users in Huawei analysis through UTM parameter markers, and support the scale of users brought by a certain marketing channel, marketing medium, and marketing task and its subsequent follow-up Conduct comparative analysis of behaviors to help advertisers identify more valuable marketing channels and deliver materials with better conversion effects.

At the same time, Huawei Analytics also provides more than ten analysis models to support funnel analysis, retention analysis, event analysis, page analysis and other multi-dimensional analysis of users who are attracted by various marketing channels, media, and marketing tasks. It can also conduct in-depth analysis based on user attributes. And evaluation, to provide an effective reference for the strategy optimization of purchasing volume, and to achieve the maximum yield of purchasing volume at the minimum cost.

Get event back in three simple steps

Preliminary preparation: Integrate the SDK of Huawei Analytics 6.0.0.300 and above. For the integration method, please refer to Integrating SDK.

Step1: Mark the conversion event

On the "Event Management" page of the Huawei Analytics Console, mark events that need to be returned to HUAWEI Ads as conversion events, such as "user login, add to shopping cart, search, application launch", etc.

Step2: Turn on the conversion event switch

On the "Configure Conversion Event Return to HUAWEI Ads" page, select the Android application that needs to enable the conversion event return switch and turn on the switch.

Step3: Configure the conversion event to be returned

On the "Configure Return Conversion Event" page, fill in the Link ID obtained from HUAWEI Ads and select the return event.

For more details, please refer to:

Huawei Analytics official website

Huawei analysis demo DEMO

Obtain development guidance documents:

Android SDK integration document

iOS SDK integration document

Web SDK integration document

Quick Application SDK Integration Document

and learn about the latest technical information of HMS Core for the first time~