Smart operation 6.2.0 version is online, three new features help double the increase in operational efficiency

Intelligent operation 6.2.0 version brings three new features, dedicated to helping operation students deal with the problems in daily work, and improve operation efficiency and effectiveness.

• Added the ability to publish periodic tasks. For activities that are suitable for continuous guidance of users and ultimately achieve operational goals, they can be easily completed through a periodic task.
• Added A/B test channels and sending timing templates. Through the preset A/B test templates, operating students can configure related content with one click, and quickly get the optimal sending channel and sending timing.
• Added the ability to view marketing data in real time. Through real-time marketing data related to conversion goals, problems are discovered during the operation of operational activities and provide time for the next optimization of activities.

one. Add a new accelerator that releases periodic task capabilities and improves operational efficiency

When operating personnel improve user activity, stickiness and other indicators, they often guide users to enter the APP to complete corresponding actions such as new user sign-in activities and old user check-in activities. This is a continuous process. And through the new capability of intelligent operation-periodic tasks, operators can complete the continuous guidance of users through one operation.

For example, in a tool APP, in order to improve the retention of new users, a red envelope activity for new users to sign in for seven days to receive coupons was launched. Initially, users were reminded to sign in and check-in through in-app pop-up windows, but the user click-through rate was very low, because many new users often did not open the app and could not see the active pop-up windows. And by creating periodic Push events, APP can automatically send sign-in reminders for new users.

*Intelligent operation-operation activity creation

two. Added A/B test template, no longer entangled in sending channels and timing

Operators often need to confirm the appropriate push channel and time point in order to achieve the desired effect of the event. Through the Push/SMS channel test and Push/SMS timing test template of intelligent operation, operators can easily determine the appropriate sending channel and time for the APP.

*Smart operation-Push channel template

three. View marketing data in real time and adjust marketing plans in time

A complete operational activity process is from plan formulation to execution to review to summary optimization. In actual work, the data review link needs to go through links such as fetching data and judging data changes, which consumes a lot of time, which will lead to untimely optimization of the plan, and subsequent activity plans cannot be adjusted in time.

Intelligent operation has added the ability to view marketing conversion data in real time. Observe data changes while the activity is in progress, which can greatly shorten the time for replay of activity data and allow enough time to optimize other activities in the future.

*Intelligent operation-marketing data viewing

In addition, Smart Operation 6.2.0 version also launched many functions that are convenient for everyone to use, such as direct input when selecting the Push test list, support for selecting newly created groups, and Push channel support for uploading pictures and other capabilities to help everyone deal with refinement Various scenes of operations. Detailed product capability updates can be viewed in the smart operation version update log. Interested development partners hurry up and use it!

For more details, please visit the official website of Huawei Developer Alliance:
Introduction to the official website of intelligent operation services
[Intelligent Operation Service DEMO
Intelligent Operation Service Operation Guide

Visit Huawei Developer Alliance official website
Obtain development guide document
Huawei mobile service open source warehouse address: GitHub , Gitee

and learn about the latest technical information of HMS Core for the first time~