Me, the script kills SaaS developers, earning 7 million per year

The script killing of the "new social favorite" of young people has quietly formed an emerging industry with a market size of over 10 billion, attracting a large number of gold prospectors. In addition to script creators, shopkeepers, and DMs (hosts), there is also such a group of people—they are senior fans of script killing and also Internet geeks. They develop small programs for script-killing stores and players, and do "Script-killing SaaS". With only a few hundred yuan of cloud development costs per month, they can develop and maintain thousands of WeChat mini-programs and serve thousands of script-killing stores. , The maximum turnover exceeds 7 million per year.

"Playing and crying."

When it comes to script killing, many people have such memories.

In a room with a specific theme, three or five friends, under the guidance of the DM (host), play a hypothetical role according to the script they get, and in a virtual situation, they meet with different people and complete tasks together. This is The script kills.

Maomao is a college student. She has been exposed to script killing since 2019. "Basically all mainstream books on the market have been seen." In 2020, the Maomao family saw the huge market demand for script killing and opened an offline script killing store. She also tried to be a host.

Many scripts that focus on emotions are immersive, and it is easy for the player to "get on top" after entering the role. One of Maomao's friends went to play script killing. She, who has a boyfriend, played the role of CP with another boy who didn't know each other in the game during the process, and ended up "successfully" breaking up.

This kind of strange-sounding plot is not uncommon in script-killing games. If you can't understand the above story, it may be difficult to understand the script to kill.

A store manager of "314 Drama Screen", a chain script killing shop in Shenzhen that focuses on immersive experience, told us that there are some heavy players who will come to play as long as they arrive in the store, "sometimes even for several days in a row."

The average cost of offline script killings is 100-200 yuan, depending on the attributes, props and scenes of the script, the number of participants in each round ranges from 4-10 people. In other words, the operating income of a script killing can reach about 1,000 yuan, which is very attractive.

The strong consumption power of the target group makes Script Killing a gold rush for many entrepreneurs. Data show that China 'screenplay kill "industry market size has exceeded 100 billion yuan by the end of 2020, the national screenplay kill related entities shop has breakthrough 30000 .

Script to kill SaaS entrepreneurship "Nuggets"

In 2019, Wuxi.

Shen Haiyang, who has been paying attention to Internet entrepreneurship, is obsessed with script killing and often goes to the store to play. At that time, Shen Haiyang had a lot of troubles. I was a design background and I was doing business related to content e-commerce, but I always felt that "Although I caught up with the public account, I didn't seize the opportunity and I was a little confused."

In the script-killing rounds, out of professional habits, he noticed that most of the script-killing shops did not have online systems and tools, and the user experience was very bad.

One late night, Shen Haiyang, who once again returned to reality from the script killing, suddenly thought: Can you make a tool for the script killing shop similar to a restaurant scan code ordering tool? On the one hand, it can serve players, on the other hand, it is also convenient for store management.

He went to the Internet to search for the number of script kill shops-there are already more than 10,000, and it is still growing rapidly. Shen Haiyang was a little excited, "Although SaaS entrepreneurship is a red sea, there is a lot to do in the script to kill such a small and beautiful SaaS!"

With work experience and existing technical conditions, it is not difficult to do SaaS development in the vertical direction of script killing: the logic of the products is similar, the difficulty is to identify the real needs of the industry and find the easy-to-use and most cost-effective development tools. accomplish.

Before this used Tencent micro-channel cloud and cloud to create a joint development service, plus a fancy micro letter ecology, ocean sink naturally intends to develop a script to kill micro-channel small program as a breakthrough.

In this way, Shen Haiyang's script to kill SaaS entrepreneurship "Nuggets" was quickly launched.

1000 yuan/year vs. 7 million yuan/year

Within 7 days, a small program will be launched from 0 to 1.

Based on cloud development, the construction of small programs can be completed in a very short time. Shen Haiyang introduced: " can realize the small program from scratch in 5-10 minutes, which is basically usable. This is also a bonus brought to us by the development of Tencent Cloud and the WeChat small program."

At the same time, it also creates conditions for quickly verifying entrepreneurial ideas and promoting product iteration. When the business logic is sorted out and the template is fixed, it becomes easier to copy.

When it comes to technology choices, Shen Haiyang said that the cloud development technology that has emerged in recent years is very friendly to entrepreneurs. There are many different functional interfaces, which are more convenient to use. In addition, the automatic expansion of the cloud hosting function can reduce unnecessary costs during the low period of the business, and can quickly expand the capacity during the peak period, resisting the problems of high access and high concurrency, and it is cost-effective.

In addition, the batch development capability of cloud development also allows service providers to help customers quickly develop small programs in batches.

The most important thing is that these services are free for developers during the project start-up phase, which is convenient for developers to use free resources for trial and error. "If the product is developed, there will be no users, and there will not be much loss."

Currently, the "Fun to do bureau" Shen sea applets services stores over 8000 , annual turnover of more than 7 million .

Just like the original idea, the mini program serves players and stores separately. For players, the mini program can meet the needs of understanding scripts, registering members, scanning QR codes, and making script reservations. For store owners, there is one more thing behind the mini program. The entire storefront management system can perform member management, marketing activities display, data statistics, employee management and other tasks.

These are the 1.0 version of the script to kill SaaS. Recently, Shen Haiyang began to plan the 2.0 version of the mini program, and plans to deepen the online part of the script killing industry chain including script creation, distribution, DM recruitment and other nodes, and create a mini program that covers the entire industry chain.

"inside volume" script kill is undergoing reshuffle

Since its inception in 2016, Script Killing has experienced five years from a niche to an outbreak in China. The current consensus in the industry is that Script Killing is in the shuffling stage, with "serious internal volume".

Seeing that the store was making money, everyone swarmed over; I felt that writing scripts was making money. In addition to the store, various writers, screenwriters, and editors came in. This has caused a phenomenon that the quality of scripts on the market is uneven, and high-quality books are "hard to find".

The attributes of the script itself will exacerbate the shuffling of the industry-scripts are divided into three types, the first is boxed and can be bought at every store; the second is limited to the city; there is also a type of "exclusive" scripts that will become everyone Competing for the flow entrance.

In the words of Shen Haiyang, the quality of the host determines the upper limit of a store, and the quality of the script determines its lower limit. The core of the script killing is the user experience. In addition to the script, the competition for excellent hosts is also very fierce. "The future will definitely be a store that is professional, high-quality, and chain-oriented."

In the imagination of many scripts to kill entrepreneurs, with digital tools such as applets, the selection and purchase of scripts have more basis.

Based on thousands of scripts to kill shops, the mini program now has a data function to see which scripts have been added the most and most popular in physical stores. This has become a reference for decision-making when purchasing scripts in new stores.

Thanks to cloud resources, the price of the applet is also very close to the people. The price of "Fun Doing Bureau" does not exceed 1,000 yuan/year . For script-killing shops with startup funds that easily exceed hundreds of thousands, the price of developing small programs is quite low.

On the other hand, the script kills SaaS service entrepreneurs who are constantly deepening their understanding of the industry and technology, hoping to continue to expand their business boundaries. The script-killing industry has strong content expansion capabilities due to its strong relevance to entertainment, consumption, and IP. The ceiling of the industry is high, which also brings more imagination for script-killing SaaS service providers.

Recently, Shen Haiyang has met with several waves of venture capitalists. He planned the next step in his mind, "Now that the company is profitable as a whole, the more consideration is the supplement of resources."

"The age of gold prospectors is everywhere, and you can make a fortune by selling shovels."

From blind boxes to script kills, new forms of consumption and business emerge in an endless stream. Simple and easy-to-use cloud technology provides entrepreneurs with more choices, especially with low code and other higher-level new technologies, which also make Shen Haiyang. Such entrepreneurs can use the dividends of technology to successfully pan for gold in the script.

Where will the next script kill be?

uncertain. But you might as well bring cloud development and micro build together.

Every attempt of an entrepreneur can create miracles.