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The rise of cloud computing and AI technology

Make the boundary between virtual and reality increasingly blurred

As an important part of a better digital life

Games, the "ninth art" of this world

Driven by technology, it is bound to shine infinitely

From September 24th to 26th, the Beijing International Game Innovation Conference will be held as scheduled at the Soong Ching Ling Youth Science and Technology Cultural Center. At the conference, leading players in the game and technology industries at home and abroad gathered together. As a global company that has been deeply involved in the game industry, Microsoft will bring self-developed popular game architecture technology, cloud platform data analysis capabilities, and game application AI cases to share cutting-edge application technologies and preferred practices for the game industry.

On the morning of September 24th, at the China Millennium Monument Theatre, Johnny Tian, general manager of the Digital Native Business Unit of Microsoft Greater China, will represent Microsoft and give a wonderful speech at the opening ceremony of the conference. Combining with Microsoft Azure, Game Stack and other technology ecological matrix, share the cutting-edge progress and digital advantages of the Project x Cloud project. This project aims to help gamers break through the barriers of game-specific terminal devices, connect directly to the Azure cloud, subscribe to the game library, and enjoy the fun of playing in the strange world.

On September 25th, at the game cloud platform and AI technology summits, a number of senior celebrities and black belt technical experts from Microsoft will deeply interpret the cloud computing power behind the highly digital twin game "Flight Simulator". The real-time data analysis platform empowers the technical advantages of game operation and selected cases of AI application game scenarios.

In response to the current trend of hot game going overseas, at the game going overseas special buffet held on the afternoon of September 25th, Microsoft Cloud senior product experts and architects will not only combine Microsoft's global game ecology to share solutions that enable games to go overseas, but also It will specifically demonstrate the workflow of the data analysis platform to help the game research and operation link. Later, in the multi-topic free discussion/in-depth exchange session of the game going to the sea, the big coffee will start the collision of ideas and the integration of multi-party knowledge on the scale of global games, the application of AI voice technology, real-time data analysis, and the decryption of "Flight Simulator" cloud technology. Enabling the full life cycle of game companies' journey to the sea.

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Embrace technological innovation and create a better life. In the future, Microsoft will gather ecological advantages such as internal technology and products, and work with partners to accelerate the prosperity of the global game industry, continue to optimize the game experience, and benefit players from all over the world.

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