Microsoft's global ecology makes the game So Easy!

At the moment, the game is going to sea with great momentum
Facing the growth dividend and the complicated overseas environment
When game manufacturers are deploying globally
More needs to be considered from the whole life cycle
As a result, Microsoft continues to integrate its own superior resources
Lean empowers every link in game research and operation

Focus on cutting-edge technology going overseas and share the trend of the game industry. From September 24-26, the Beijing International Game Innovation Conference ended successfully. From the perspectives of Xbox, cloud technology, real-time data analysis, and AI application scenarios, Microsoft combines the advantages of the Game Stack ecosystem to share cutting-edge insights and research and operation strategies for the game industry.

▲Tian Zhuo, general manager of Microsoft Greater China Digital Native Division
At the opening ceremony of the conference, Tian Zhuo, general manager of the digital native division of Microsoft Greater China, gave a comprehensive summary of Microsoft gaming IP, Xbox ecology and cloud gaming platforms Project xCloud, Game Stack, and the global Microsoft Azure cloud platform in the speech session of the corporate representative. How to work together to create an open global game ecosystem, end-to-end empowering Chinese game developers to reach 2.5 billion gamers around the world!

Efficient data analysis platform to discover high-value players to extend game life cycle

In order to more accurately and effectively empower Chinese game companies going overseas, Microsoft attaches great importance to data insights in game research and operation, and has established a data analysis platform throughout the game's full life cycle. It reduces purchase costs through precision marketing and uses accurate user portraits. Match the corresponding game research and development, and reduce the risk of project establishment and distribution based on data analysis.

▲Yang Yongbo, senior architect of Microsoft gaming industry
In terms of specific technical services, Microsoft combined game operations, game planning and design, customer service consulting, and IT operation and maintenance analysis special scenarios to create a "three-level pipeline" system for game big data analysis. The system collects data from game clients, servers, and third-party data sources, and then analyzes and processes data in real-time analysis pipelines and batch analysis pipelines, and aggregates the data to machine learning and AI pipelines to achieve result visualization, which is convenient for game manufacturers in real-time Gain data insights, discover and reach high-value players, and extend the life cycle of the game.

Analysis of the cloud technology behind "Flight Simulator"

The global scale of the development of games is inseparable from the cornerstone of the underlying architecture of cloud technology. At the technology summit, taking the 40-year-old Microsoft "Flight Simulator" as an example, Microsoft Azure not only provides a platform for game development, but also provides computing resources, storage capabilities, network connections, digital twins, artificial intelligence, and data analysis capabilities. Azimuth empowers the precise interpretation of the digital twin world of "Flight Simulator".

▲Xiao Erqiang, Director of Asia, Microsoft's Global Black Belt Game Industry
In this process, the Microsoft Smart Cloud carries 2.5PB-level Bing map data and images. While rendering the real environment in the game, it is also stored in Azure Storage, and can be transmitted to any number of players at any time through optical cables all over the world; simulation In the weather environment, Azure Compute integrates climate and environmental data to create a more realistic gaming experience for players; Azure cloud AI services can also simulate the air traffic conditions around the world in real time in the interpretation of traffic control voice; as a game As a back-end service, Azure PlayFab also provides more possibilities for future updates of the game, such as adding airport details.

AI helps new player interactive experience

Lisha Ma, senior product manager of Microsoft cloud computing and artificial intelligence, systematically introduced Microsoft's artificial intelligence cognitive services that can give software humanization capabilities. Technically speaking, through powerful application programming interface calls, it is possible to embed outstanding viewing, listening, speaking, understanding and accelerated decision-making capabilities into applications and systems, and then optimize the game experience in terms of vision, voice, language, and decision-making. It currently covers the global market, with 70 major languages and 173 neural network voices.

▲Ma Lisha, Senior Product Manager of Microsoft Cloud Computing and Artificial Intelligence

Cold knowledge: #AzureAI voice technology is used behind the high-fidelity communication between pilots and air traffic controllers in #simulation flight! Come and listen to a team of engineers from China to talk about the mystery behind it!
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End-to-end solutions for worry-free response to global challenges

In the free discussion session of the game going abroad special session of the conference, the Microsoft game team and on-site guests combined the technical challenges of innovation, security, compliance, and agility faced by the global deployment of games, and focused on "how to achieve global player coverage" and "AI applications in games" The four themes of "scene analysis and case sharing", "real-time game data analysis", and "cloud technology behind simulated flight" discussed in depth the challenges of gaming going overseas and shared the countermeasures.

▲Li Bowen, an expert on Microsoft cloud gaming
The end-to-end research and transportation link that helps Chinese game manufacturers go overseas is a lean and overall systematic project. By integrating the ecological advantages of smart cloud, cloud games, its own game products, and data analysis system, Microsoft can redefine game production, deliver innovative experiences, discover new players, create effective communities, and help players increase value in the five major game industries. In the scene, output agile layout and exclusive customized game overseas solutions.

Capital investment to fully escort the launch of new games

Game Stack brings together all Microsoft game development platforms, tools and services (including Microsoft Azure, Azure PlayFab, DirectX, Havok, Power BI, Simplygon, Visual Studio, Visual Studio App Center, Xbox Live, etc.) to form an empowerment A powerful ecosystem for the full life cycle of game developers. These include the physics simulation engine Havok acquired by Microsoft in recent years, the 3D optimization software Simplygo, and the game LiveOps back-end platform PlayFab and other leading and innovative tools and platforms in the game field.

▲Xue Kena, senior product manager of Microsoft Cloud
In order to fully support the unknown risks that new games may face in the world, Microsoft has launched a game overseas support plan. From the launch period, free use, free DDoS protection, free 7*24-hour VIP technical support, Windows Store and Xbox joint marketing and other development and operation , Profitability, all-round investment of funds and resources to support game developers to go overseas!

Microsoft games overseas support plan-overseas gift package

• Azure DDoS Protection global security protection, for games running on Azure, provide up to 3 months of service period protection, free DDoS protection support
• The game is online 7*24 hours free VVIP technical support, including Azure Rapid Response support that can respond as fast as 15 minutes, the original factory local team, escort the global expansion without worry
• Key support for the first three months of the game’s launch, giving more favorable cost support to the gaming industry, and joint marketing with Windows Store and Xbox

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