Explore the business opportunities of digital content production and grasp the pulse of future content production

Summary: What does digital content mean in the film and television industry, what is the future development trend, and what business opportunities does it contain? On September 24, at Huawei's Full Connect 2021 "Digital Content Cloud Production, Creating a New Highland in the Film and Television Industry", Guo Ming, Executive Director of Frost & Sullivan Greater China, was invited to bring the views of the consulting industry.
This article is shared from Huawei Cloud Community "Exploring the Business Opportunities of Digital Content Production and Grasping the Pulse of Future Content Production", author: Audio and Video Manager.

On September 24th, at Huawei's full-connected 2021 "Digital Content Cloud Production, Creating New Highlands in the Film and Television Industry", Huawei Cloud Media Services deeply interpreted the newly released digital content production line solutions and shared good practice cases. Join hands with industry leaders to discuss the production technology of digital content on the cloud and promote the innovative development of the film and television industry. What does digital content mean in the film and television industry, what is the future development trend, and what business opportunities does it contain? Guo Ming, Executive Director of Frost & Sullivan Greater China, was invited to bring insights from the consulting industry.

Guo Ming believes that the digital content of film and television includes not only the entire film, but also the digital character images, space scenes, and props in the film, as well as the models, materials, and related data in the scene shooting, such as motion capture and facial features. Expression-driven metadata and other content resources that can be shared, reused and modified, and generate continuous value. This means that the income of a movie in the future is not limited to the sales of box office and post-production video websites. As a potential value, the digital content in the movie may be used in future industry cooperation and the development of new movie projects. Get opportunities for value reconstruction.

For example, Disney and Marvel used digital three-dimensional technology to construct the digital content of the space scene of "New York City" in the movie "Spider-Man". Reuse in varying degrees, and given new meanings through digital performances, greatly improves the production efficiency of the film and at the same time ensures the continuity of the story.

In the film and television industry, the future development of digital content shows the trend of intelligence, cloudification, diversification of value-added services, and popularization of digital content. Intelligence: current digital content production industry is still dominated by manual production and selection. In recent years, thanks to the breakthroughs in the development of artificial intelligence technology, the production process of digital content has been effectively simplified, and the production efficiency has been improved to a certain extent. It is developing in the direction of intelligence, convenience, refinement and diversification. In the future, with the accumulation of data and the development of algorithms, advanced artificial intelligence will subvert the traditional digital content generation model, transforming from manual manufacturing to fully intelligent generation of digital assets.

: With the rapid increase in the volume of digital content, offline production can no longer meet the increasing computer and storage needs of digital content. The computing power on the cloud can solve the problem of digital content production quality and efficiency. In addition, due to the lack of effective digital content copyright protection and standardized management of digital content at present, the digital content itself is legally reused to a large extent, and sustainable value is generated. Relying on the cloud collaborative platform, it can provide digital content producers with one-stop digital asset management services, and promote the sharing and value flow of digital content; on the other hand, it also provides a search and preview platform for content users, making While realizing the continuous value of digital content, the production cost can be effectively controlled.

value-added services are diversified: digital content is difficult to find due to its large volume and scattered resources, which is not conducive to search and use. Value-added services such as classified labeling and customized modification can increase the reuse rate of digital content. On the one hand, it helps producers to promote the realization of digital assets, and on the other hand, it promotes users to achieve rapid matching of digital resources.

popularization: With the reduction of technical barriers to digital content and the popularization of smart terminals, not only professional production institutions and technical personnel, but everyone can become a producer and creator of digital content. Under this trend, the scale of digital content will become larger and the price will become cheaper, which will help to promote the development of new formats, such as the development of immersive education, and the application of this field will be extended to short videos, trendy games, etc. Emerging fields. Under the trend of popularization of digital content, digital content platforms will accelerate the circulation of digital content, and the construction of a digital content industrial park can provide one-stop full-process services, which is an important way for the future development of digital content.

Click to follow and learn about Huawei Cloud's fresh technology for the first time~