The winning "cheat" of cross-border e-commerce: Log in to Messenger to connect to help brands and users "one-click connection"

The most "lively" year-end golden shopping season of 2021 is coming soon! I believe that for many domestic cross-border e-commerce brands, this global year-end promotion is a golden season that cannot be missed. In order to help cross-border e-commerce companies improve their service efficiency and quality, and increase conversion efficiency, Facebook's Facebook login Messenger connection function launched on F8 in June was also officially released globally in September. This feature connects Facebook login and Facebook Messenger for the first time, allowing cross-border e-commerce to reach users in layers through Messenger channels.

Cross-border e-commerce must compete in the golden shopping season at the end of the year

For cross-border brands, how to quickly attract more consumers' attention through new business models during the golden season of promotion has always been the key to the development and growth of overseas companies.

Due to the epidemic, many offline activities were forced to cancel last year. Under this situation, well-known fast fashion cross-border Internet companies such as SHEIN and NewChic have performed well against the trend. Among them, SHEIN achieved an annual revenue of nearly 10 billion U.S. dollars, and NewChic's APP has been at the forefront of the APP rankings last year.

At the same time, there are many e-commerce companies from Southeast Asia, India, Latin America, the Middle East and other places that have strong performances in the big promotion season at the end of last year. For example, according to Shopee's official data (related link: https://news.tom.com/202012/4927444316.html), during last year's Double 12, the Southeast Asian e-commerce platform Shopee fifth anniversary promotion activities, 0 points In the next 24 minutes, 12 million items were sold, with a maximum of 1 million items sold in one minute.

In the above cross-border e-commerce, we have also seen more interesting data. For example, according to Sensortower's analysis, SHEIN's global shopping APP download data in July 2020 has reached 6 million. Among these channels where SHEIN APP downloads are increasing, the number one is obtained through Facebook ads.

Enterprise going overseas brings new ideas and inspirations to developers

At the end of the year’s business promotion competition, compared with traditional companies, cross-border e-commerce wants to be a winner. It is no longer enough to focus on advertising and marketing. More and more cross-border e-commerce sellers are beginning to devote themselves to researching the application of technology. And innovation brings more opportunities for growth.

As the new driving force behind the ever-increasing cross-sea sales, developers are providing professional and powerful assistance for the current global economic opening and win-win business "great change".

Earlier, in order to solve the "seamless connection" between domestic overseas companies and local consumers, domestic developers also launched many Internet overseas service platforms or overseas 2B companies, specifically for overseas merchants to solve the management of purchase, sales, deposit and collection. And other issues. At the same time, there are many 2C cross-border e-commerce service providers trying new marketing strategies to help brands provide efficient website building promotion systems through independent website building systems that integrate management, data, payment, logistics, ERP and other multi-section functions. Create mature digital marketing solutions in the Internet era, and use the power of technology to boost cross-border e-commerce companies to sail far. Public information shows (the data quotes the speech of Huang Qifan, a distinguished professor of Fudan University and academic consultant of the China Finance Forty Forum Academic Advisor, at the Fifth Global Cross-border E-commerce Summit in 2020: Original link: https://m.gmw.cn /2020-12/01/content_1301854294.htm), as of the end of 2019, China's cross-border e-commerce B2C transaction volume was 170 billion yuan. From last year to this year, this data is expected to rise.

In addition, there are some cross-border e-commerce companies that do SaaS services, which are also seen as the next track with great potential. ” e-commerce database of the Net Economics Agency (original link: 1619ef44569a54 https://baijiahao.baidu.com/s?id=1688129818037869133&wfr=spider&for=pc), in 2020 alone, there will be 33 cross-border companies E-commerce companies have received more than RMB 7.09 billion in financing. Among them, the cross-border e-commerce SaaS field also received a lot of investment and financing at the beginning of the year, and it is becoming more and more promising.

Until this year, Facebook, which has been deeply involved in the field of cross-border services, has also successively "tailored" a number of white papers and marketing guides for Chinese businesses. This includes the market insights, overseas trends and marketing practices of the latest foreign online promotion platforms, which help companies successfully "go overseas" in an all-round way, and strive to maintain a leading position in the fierce foreign market competition.

The release of a series of related professional reports such as Facebook’s "DTC Cross-border E-commerce White Paper" has motivated and helped many "seller" companies, especially for many domestic brands that intend to enter the international market or have entered the overseas market and are considering their next steps. Provide them with new ideas for cross-border operations.

Facebook helps overseas companies solve new challenges under new business models

Compared with the previous few years, in terms of "going overseas" business development, domestic companies will pay more attention to brand building and "capture" consumer mentality in addition to their own confidence and strength. Especially after expanding the business overseas, how to break through the shackles of culture and perfectly integrate with local culture is the biggest pain point of cross-border business.

In response to the challenges faced by cross-border companies, the social giant Facebook has brought professional and experienced solutions to fill many "blanks" in helping companies expand overseas markets. Based on its own strong platform and technological advantages, Facebook has been exploring to help promote the development of cross-border services related businesses for many years.

Facebook login is an important member of the Facebook platform products. As one of the most popular social login methods in the world, it can help cross-border companies link billions of users worldwide with one click. Another important member of the platform product family, Messenger is committed to building communication channels to help brands communicate with customers in cross-border business. And this year, Facebook launched the login connect function, which opened up two channels and fully assisted overseas companies to create value.

When a customer logs in to a brand application or website through Facebook login, when a user logs in to Facebook, the application or website that enables this feature will actively ask the user "whether they are willing to communicate with the merchant through Messenger". With the user’s authorization and consent, the brand will get a 24-hour window to send a welcome message to the user via Facebook Messenger. After 24 hours, merchants can continue to send personalized information to customers through Messenger Tag, such as logistics updates, to improve the efficiency and quality of user services.

With this new feature, companies can also provide customers with more powerful services and deeply customized interactive experiences. For example, sending personalized welcome messages, offers, and product recommendations can help activate new users, maintain interaction with existing users, consolidate old customers, and provide convenient ways to purchase, accelerate attraction, activity, and conversion rates, and In order to build better relationships with users.

The most powerful highlight of the Facebook login Messenger connection function is the combination of Messenger's API, which can also realize automatic replies. Automatic responses can shorten the time it takes for brands to respond to basic customer requests to ensure that the services provided to customers are always top-notch, so as to attract customers to buy back and ultimately help companies acquire customers.

Facebook successfully helps companies connect with customers and users with one click

Through the use of Facebook to log in to Messenger to connect such functions, to help companies deeply reach customer audiences, in order to generate a premium, to create a higher-quality business cycle. At present, since the Facebook login Messenger connection function went live, there have been many successful cases of enterprise applications.

For example, the online ticketing platform eTicket ( https://mp.weixin.qq.com/s/4WtoQxyBORKSzEZgazQcow) uses the "Facebook login Messenger connection" function to send personalized event reminders, and provides automatic customer service query services on Messenger. According to reachtheworldonfacebook.com (original link: https://mp.weixin.qq.com/s/FQ_KE6N1NTkuKUAvyRxu1g
) Data shows that more than 85% of users choose to receive services from companies on Messenger, and 60% of customer service inquiries are automatically answered by their Messenger smart assistant. In addition, 22% of customers use the Messenger message window created by the "login connection" to continue to contact the company.

Online fashion retailer NewChic ( https://mp.weixin.qq.com/s/8uSMmkAvkevOfBjuMsFrkg) also achieved the Messenger message volume doubled and the total commercial value ( GMV) increased 3.4 times, revenue increased 2.4 times, and sales conversion rate increased 2.6 times.

In addition, for example, online photo book maker Chatbooks, in the process of transforming to use Messenger to provide customer service, (reachtheworldonfacebook.com statistics show: Original link: https://mp.weixin.qq.com/s/FQ_KE6N1NTkuKUAvyRxu1g
) Its message creation volume has increased by 2 times, and Messenger user responses have increased by 41%.

The above successful cases all show that the brand has been able to achieve effective data conversion on the user side after providing timely and reliable help through Messenger.

Written at the end:

The upcoming 2021 promotional shopping boom has begun to warm up, and corporate brands around the world have also begun to prepare for a new round of promotional golden period. Facebook’s “seize the opportunity” to launch new features will not only help more domestic companies go overseas to connect smoothly, and help overseas companies get ready to go, but also continue to write glorious chapters in the historical changes in the global digitalization process.

If you, as a developer, are also looking for more reliable and efficient solutions to connect with global customers and users with one click for overseas companies, then I believe that the newly launched Facebook login with Messenger function will be a surprise decision.

Now, the Facebook login with Messenger function supports self-built standalone stations, Android and IOS applications.

If you are interested in this feature, please go to this link to learn about the access process. The official also provides an integrated sample, which can help you complete the web-side integration within 30 minutes and experience this feature.

Please scan the QR code to follow the official account of "Facebook Developer"