Rongyun x Weimai: Make Internet medical services longer and more continuous

For a long time, I was the family doctor at home. I have never been to medical school, but I have quite a lot of practical experience; I have never studied systematically in any subject, and it does not hinder general practice; I don’t understand pharmacology, and I don’t have ancestral recipes. I rely on fast internet speed and master various search skills... … What about
[More industry solutions, pay attention to Global Internet Communication Cloud ]

In fact, it is not uncommon for people to diagnose themselves by searching the Internet for uncomfortable health. The pessimistic people, the more they search, the cooler they are. Originally, there was only a red dot. After reading a few articles " Attention! Don't ignore these small signs !" This kind of "scientific article" with private goods, when they concluded themselves. There are not many days, it is time to "eat what you want to eat". An optimistic person can always find a "don't care, heal itself" in the gap from dozens of pages of search results, and then feel relieved to eat and drink.

The final result may be that free from disorderly treatment . What's more, accidentally falling into the advertising trap of Putian hospital is another well-known tragedy.

We will not easily resort to hospitals and doctors to develop the habit of tolerating minor illnesses and resisting serious illnesses, because hospitals are always overcrowded and procedures are complicated, and the root cause is the shortage of medical resources. Statistics show that China has only 23 doctors per 10,000 people, while the average 10,000 people in Europe and America have 30-49 doctors. What's more, China still has the problem of serious imbalance in the distribution of medical resources.

However, the development of Internet medical care is becoming a breakthrough alleviate the difficulty of seeing a doctor

In 2018, the General Office of the State Council issued the "Opinions on Promoting the Development of "Internet + Medical Health"". Internet medical treatment has made great progress, which will help doctors serve more patients and make medical resources more inclusive. Especially since the epidemic, services such as online consultation and medical e-commerce have begun to be contacted and accepted by more people.

The Fastdata report shows that in 2020, the peak monthly active users of online medical services in China will exceed 60 million. Behind the huge increase in traffic is the accelerated development of a consumption habit, and the rise of the industry has also attracted more attention to a group of platforms that have been deeply involved in the Internet medical field for many years.

(Number of monthly active Internet medical users)

Weimai: Pioneer of Internet Medical Care

The development of Internet healthcare has also experienced twists and turns. The pilot of OTC drug online sales appeared as early as 2010; around 2014, policy opinions on telemedicine services began to appear; in 2017, online sales of prescription drugs were banned, and industry development stagnated; in 2018, medical supply-side reforms With gradual development, the policy orientation will become clearer; in 2020, the state will successively promulgate a number of policies to encourage the development of Internet medical care, involving the inclusion of follow-up visits into medical insurance, prescription circulation and other fields. Internet medical care will usher in new development opportunities.

Driven by favorable policies, major Internet companies have also stepped up their deployment in this area. Unlike the new entrants who wind, 1616e5ee9b7622 Weimai has been deeply involved in this field for many years, has experienced the ups and downs of the industry, and has also figured out its own set of play .

Established in 2015, Weimai initially focused on helping hospitals to digitize their supply of resources through basic services such as registration, payment, reporting, and online consultations, and later on “innovative medical and health service operations” to help cooperative public hospitals To optimize the stock, increase the increment, expand the service content and enrich the service supply.

(Wemai platform homepage and online consultation page)

Internet medical care still relies on physical medical institutions, and medical insurance only pays physical hospitals. This means that the Internet medical platform must cooperate with offline medical institutions in various places through cooperation or self-built forms.

Weimai takes the city as its unit, and through in-depth cooperation with local public hospitals, it jointly builds an Internet-based innovative management platform for the entire disease process of multiple key departments such as pregnancy, childbirth, maternity, and pediatrics. The hospital focuses on core medical and diagnosis and treatment services. Internet, big data, AI and other technical means to provide services in advance from the front and outside the hospital, and establish continuous post-diagnosis management and doctor-patient connection after the patient leaves the hospital, which is effective Increase the service content and service radius of the hospital.

At present, Weimai's business covers 28 provinces, municipalities and autonomous regions, and it has launched in 160+ cities, successfully connected more than 2,000 public hospitals, nearly 200,000 practicing doctors, and provided nearly 1 billion medical and health services. Around local hospitals, Weimai's services have been through registration, consultation, report interpretation, medical guidance, and specialized disease management.

Online consultation with 200,000 doctors anytime, anywhere;
2000 public hospital number source, you can make an appointment at home;
Go home to read the report, and the experts of our hospital will interpret it at any time;
Mobile phone payment and deposit of medical expenses, skip the line, and more convenient;
Scientific medication guidance to ensure medication safety.

After years of development, online consultation is still Weimai’s most typical and core business . In fact, as a key step to achieve hierarchical diagnosis and treatment, online consultation is already the most important application scenario for Internet medical treatment. During the epidemic, the online consultation also completed a preliminary user education to help the hospital divert small patients who do not need complicated examinations. According to data from BigData-Research, 68.7% of users seeking medical consultation and online consultation account for the purpose of using the Internet medical platform. In addition, users' willingness to pay for online medical consultations continues to increase, which has also become a profit point for Internet medical platforms.

(Users' willingness to pay for online consultations continues to increase)

For Weimai, the graphic consultation service supported by IM technology provided by Rongyun is an important traffic portal. Every day, more than 700,000 users seek medical advice on the Weimai platform through text, voice, and pictures.

Safe and reliable communication, achieving a long chain of Internet medical services

On the Weimai platform, resident doctors mainly provide online consultation services through graphic consultation and telephone consultation. Depending on the doctor's qualifications, the level of the hospital, etc., the cost is about 20-100 yuan/time. At the same time, users can also choose unlimited monthly graphic consulting services.

The service quality of online consultation is the most concentrated bullseye of users' complaints or praise. Rongyun's IM instant messaging technology has accumulated for many years to ensure the stable connection and efficient communication of online consultation on the Weimai platform.

Another important factor in service quality is the quality of doctors on the platform.

Statistics show that there are more than 1,600 internet hospitals nationwide, and in the first half of 2021 alone, there will be more than 500 new internet hospitals. the battle for Internet hospitals, the heights are naturally a competition between hospitals and doctors in number and qualifications. on the doctor's side, and online consultation is also the most frequently used function for doctors to enter the platform. In more than 160 cities covered by the Wemai service, more than half of the chief physicians and deputy chief physicians visit online through the platform, and the average time for users to wait for a response is within 2 minutes.

Xu Kai, a key gynecologist at the Zhejiang Provincial Hospital of Traditional Chinese Medicine who is stationed on the Weimai platform, attaches great importance to the Internet's breakthrough of geographical restrictions. Out-of-town patients account for a large part of Xu Kai's daily online consultations. "Traditional Chinese medicine diagnosis and treatment services should be a long chain. Outside the clinic, you should always contact, pay attention, and take care." And this is where the communication cloud service can play a role.

Zhu Yiyang, the clinical director of the Prenatal Diagnosis Center of Taizhou Hospital in Zhejiang Province, regards the Weimai platform as a continuation of his offline diagnosis and treatment, and usually responds to patient consultations in the evening. There are many doctors who have the same habits as Zhu Yiyang. When Weimai becomes a platform serving 300 million users, it naturally poses a challenge to the high concurrency of the communication service infrastructure.

In this regard, has a well-proven massive concurrency architecture , which is automatically and elastically scaled, with a daily message peak of 221.8 billion. The service's stability guarantee also helped Weimai easily cope with the influx of a large number of users during the epidemic.

During the 2020 epidemic, Weimai was the first to release the country's first free online diagnosis platform for new coronary pneumonia. Within a week, only one cooperative hospital in Taizhou, Zhejiang completed nearly 4,000 cases of graphic consultation. In the end, the Weimai free clinic provided consulting services to more than 2 million patients.

Not only in China, but with Rongyun's communications network covering 233 countries and regions around the world, Weimai also cooperates with professional hospitals in Lishui, Huzhou and other places to provide online foreign aid medical services. Only one day after the release of the overseas free clinic platform, the Lishui People's Hospital has served more than 1,000 overseas patients. has more than 3000 dynamic acceleration nodes around the world , which ensure the rapid distribution of dynamic text, pictures, audio and video to end users, and effectively solve the slow response, high packet loss, and high packet loss caused by multinational, cross-operator, and large-scale user access. Many pain points such as unstable service.

On the other hand, the convenience of users has always been the core test point of Internet products. The Fastdata report shows that Internet healthcare is rapidly infiltrating from large cities to small and medium-sized cities. The post-70s and post-80s middle-aged users account for more than 60%, and nearly 70% of Internet healthcare users do not have a high school education. Convenience and ease of use of medical applications are essential.

(Users have more choices to enter the service through the super application)

Weimai pays great attention to ease of use in product design and user interface, with clear entry and easy use. In addition, the multi-platform access service capability greatly caters to the user's usage habits. For low-frequency services such as online consultation and appointment registration, users prefer to complete it in the super app. , Baidu and other small program platforms 1616e5ee9b7851, so that Weimai users can use it immediately. Start the service with an instant small program.

Rongyun Callkit, a better Internet medical solution

Not only Internet medical care, but under the influence of the global epidemic, all walks of life have put forward more urgent needs for remote collaboration. In addition to stable and reliable instant messaging capabilities, Rongyun has also launched CallKit, which can be easily implemented in ten minutes, allowing applications from all walks of life to easily and quickly have high-definition and smooth audio and video communications capabilities.

Rongyun CallKit has a complete call function plan, including connection, call, answer, reject, hang up, call status notification, etc. At the same time, Rongyun provides open source CallKit interface components, and the direct introduction of integration can quickly realize the standard audio and video call interface in the industry's mainstream communication tools. Since its launch, across mobile, PC, Web, and small programs, providing stable, high-definition, low-latency audio and video call services.

(Rongyun CallKit audio and video call service)

With the application of large-bandwidth and low-latency 5G technology, in the Internet medical field where Weimai is located, high-definition, stable audio and video communication capabilities make it possible to realize surgical teaching, remote consultation and other scenarios.

The underlying connection of Rongyun CallKit is based on Rongyun IMLib, and the IM channel realizes 100% reliable audio and video call signaling capabilities, ensuring safe and reliable connections. The Rongyun CallKit bottom call based on Rongyun RTCLib has 80% audio packet loss resistance and 40% video packet loss resistance. It also has an anti-weak network strategy to ensure clear and stable calls.

In addition to supporting one-to-one expert audio and video diagnosis, CallKit’s multi-person call capability supports simultaneous remote consultation of multiple physicians and experts at , which broadens the online medical service scenarios and provides customers with more humane and more personalized Excellent service experience.

Although it has ushered in a period of rapid development, Internet healthcare still has a long way to go. "No small matter in clinic", the development of innovative technology has not yet fundamentally solved the problem of the shortage of high-quality medical resources. However, in light medical fields such as grassroots communities, families, out-of-hospitals, and non-emergency and severe health care services, high-quality communication cloud services are used. CallKit has multiple technical advantages and core functions, which is very suitable for the online light medical application , providing more complete, easy-to-use and convenient underlying capabilities for the Internet medical platform, helping remote consultation, remote medical training, and remote Efficient development of scenes such as pathological analysis and surgical teaching.