At the 2021 China Home Appliances and Consumer Electronics Expo (AWE2021), the "Little C Chef Cooking Machine", a kitchen black technology product released by the well-known domestic integrated home furnishing brand Supor and Hongmeng Zhilian, made a stunning appearance. This product is based on Hongmeng Zhilian to achieve seamless interaction with mobile phones, completely breaking the barriers between traditional kitchen appliances and smart terminals, presenting a revolutionary cooking experience, and it can be called the "cooking artifact" of urban families in the new era. Once launched, it won unanimous praise from inside and outside the exhibition.
Behind this creative product is another in-depth cooperation between Hongmeng Zhilian and the domestic appliance giant. So why did Supor choose to cooperate with Hongmeng Zhilian? Based on Hongmeng Zhilian, what experience improvements have Supor's products achieved? What value will Hongmeng Zhilian bring to the kitchen appliance industry? What other cooperation plans will the two parties have in the future?
A few days ago, Meng Chengcheng, deputy general manager of Supor Shaoxing base, accepted an interview and shared the story behind Supor and Hongmeng Zhilian jointly developing smart kitchen appliances and upgrading the kitchen cooking experience.
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Chinese food culture has a long history and is broad and profound. The cooking techniques of Chinese food are changeable, the steps are complicated, and they are highly dependent on the experience and ability of the chef. The cooking process is difficult to accurately control and full of uncertainty. For ordinary people who have not received professional cooking training, how to make a delicious meal in a relatively short period of time with the least amount of energy is a big challenge that they face every day.
With the rapid development of the technology industry, advanced technologies such as 5G and the Internet of Things have begun to enter the field of kitchen appliances, bringing breakthrough opportunities to the cooking problems that have plagued millions of users for many years. As one of the leading brands in the domestic kitchen appliance industry, Supor has long realized that smart technology will bring about major innovations in the kitchen scene, and even fundamentally change the methods and processes of people's cooking. After long-term research and a large amount of user feedback, Supor chose a multi-function cooking machine as a breakthrough to subvert the traditional cooking mode. Traditional cooking machines currently on the market often require users to read the instructions to operate. Smarter ones may need to download an APP, and then go through a long process of registering, logging in, connecting to Wi-Fi, entering a password, and so on before they can start cooking. The cooking efficiency cannot be improved as expected by the user, but is dragged down by more cumbersome operation steps.
In Mengchengcheng’s vision, a perfect multifunctional cooking machine should be of the “Xiaobai” style. In the process of developing a small C chef’s cooking machine, the R&D team led by Mengchengcheng faced a key The technical challenge is how to open up the communication bridge between the cooking machine and the user's intelligent terminal, and present the user with a truly seamless and highly intelligent cooking process. At this time, Huawei's new technology brand for ecological intelligent hardware-Hongmeng Zhilian attracted the attention of Supor's R&D team. Mengchengcheng quickly realized that Hongmeng Smart Union would become an excellent partner for smart kitchen appliances, which can fully meet the various needs in the intelligent upgrade process of Supor's kitchen appliances, so the two parties hit it off and quickly reached a strategic cooperation.
According to Meng Chengcheng, products that have been certified by Hongmeng Zhilian can become part of consumers' "super terminals", achieving minimal distribution network, universal card, minimal interaction, hardware mutual assistance and other capabilities, which can bring consumers wisdom in all scenarios. New life experience.
Take the small C chef cooking machine as an example. Users can quickly complete the cumbersome cooking machine network process with the touch of a Huawei mobile phone, and then use the universal card that pops up on the mobile phone to get a large number of master chef recipes. Little C chef cooking machine can also make full use of 10 cooking methods such as air roasting, braising, stir-frying/stirring, collecting juice, etc., and automatically weigh the raw materials, and assist the user to complete the whole cooking process through interactive methods such as display and voice. During the cooking process, the excellent bottom-level cross-device communication capabilities provided by Hongmeng Zhilian free users from worrying about equipment disconnection, communication stalls and delays. They can switch to different terminals to check the working status of the cooking machine at any time, and the complicated details of the cooking process. Uncertainty is swept away, users only need to follow the instructions to be able to steadily play half-heartedly and make a delicious meal. On the road to upgrade the cooking experience of the traditional kitchen, Supor has taken a crucial step.
Open up new opportunities and explore intelligent upgrade routes: Future cooperation prospects
The small C chef cooking machine is not only a blockbuster product of Supor's exploration of intelligent and digital kitchens, but also an important milestone in the cooperation between Supor and Hongmeng Zhilian. Meng Chengcheng believes that the current kitchen appliances are developing from stand-alone intelligence to scene intelligence. In this process, on the one hand, Supor will take root in the kitchen scene and continue to do a good job in this vertical field to explore the greater value space behind it; on the other hand, Supor is also actively cooperating with outstanding platforms in the industry to seek to establish a strategy The cooperative relationship promotes the comprehensive and intelligent upgrade of the product line. The cooperation between Supor and Hongmeng Zhilian is a concrete manifestation of this strategy, marking Supor's full march towards the goal of building the next generation of smart kitchens.
At present, the cooperation between Supor and Hongmeng Zhilian is only the first step. According to Meng Chengcheng, the future strategic cooperation between the two parties will continue to advance in three areas:
● First, extend the cooperation relationship to more product lines of Supor, connect more Supor smart kitchen appliances to Hongmeng Zhilian, and incorporate them into the Hongmeng ecology;
● Secondly, Supor will cooperate with Hongmeng Zhilian to develop more application scenarios, covering multiple areas of family life. Supor smart solutions supporting Hongmeng Zhilian will penetrate into many life scenarios such as kitchens, living rooms, bedrooms, etc., to meet consumers' needs at more levels and bring more convenience and surprises;
● Finally, Supor will also explore more in-depth cooperation models with Hongmeng Zhilian. With the gradual deepening of the cooperation between Supor and Hongmeng Zhilian, the two parties will continue to move forward in the direction of promoting the upgrade of the kitchen appliance intelligent industry, and explore new cooperation opportunities in the aspects of hardware research and development, software ecology, service maintenance, and commercial promotion.
As a new technology platform spanning all scenarios and multiple terminals, Hongmeng Zhilian will continue to grow with the increase of partners, forming a good atmosphere for the common progress of the entire industry. In the process of cooperation with Huawei, Hongmeng Zhilian's technology and service level, and ecological prospects have left a deep impression on Mengchengcheng.
Facing the upcoming Huawei Developer Conference 2021 (Together) to be held on October 22-24, Meng Chengcheng is also very much looking forward to it. He hopes that the conference will bring more information about Hongmeng Zhilian, and also hope that more outstanding in various industries Companies can join the Hongmeng Zhilian family and jointly use this ecosystem to create more and better smart products for users and create a better life experience in the digital age.
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