Sports and data collide, HUAWEI analysis sports health industry template is online

In recent years, more and more people have begun to pay attention to their health and health. Some sports and health apps, such as running, meditation, yoga, etc., are constantly pouring into the market. Some fitness courses launched by apps allow everyone to exercise without leaving home, greatly improving the convenience of home exercise.

As the value of sports and health apps has become increasingly prominent, various new products have emerged one after another. So, how to pay attention to the operation of APP? How to improve APP retention and conversion? Data refined operation based on user behavior is the key. HUAWEI Analytics 6.3.0 version launched the sports health industry report. From the APP data overview, payment analysis, behavior analysis, community and after-sales modules, in-depth insights into user behavior characteristics, planning promotion/retention activities for operating students, Formulate marketing strategies, etc. to provide reference.

1. Core Indicators Kanban

The data overview area displays the basic situation of APP users, such as the total number of users, new users, active users, and paid users, etc., to help operating students understand the basic situation of APP users. Use the "Add Filter" function to filter user data of different platforms, application names, application attributes, and audiences for viewing.

2. Payment analysis, monitoring member payment and course purchase

In addition to new and active promotion, another key operation of the sports health APP is membership operation and paid conversion. In the paid analysis module, indicators such as the number of new paid members, income of paid members, the proportion of purchased members, as well as course sales and course sales Top10 are set, which fully demonstrates the status of membership fees and course sales.

3. Behavioral analysis, scientific quantitative data indicators, and evidence-based activity evaluation

How to evaluate the contribution rate of different ad slots? How is the effect of each promotion? Which products are most popular in the APP? These problems can be checked and confirmed through the behavior analysis module. The behavior analysis module displays 9 major indicators such as the number of ad clicks, course analysis, activity goal completion rate, activity forwarding and sharing, and activity conversion analysis. For example, operating students can judge the drainage effect of each advertising space by observing the contribution rate of each advertising space, so as to provide a basis for the allocation and adjustment of resource positions.

Fourth, community and after-sales, positioning user concerns, and enhancing user stickiness

The community and after-sales module analyzes the performance of users in the community and after-sales from 5 indicators including the number of active community members, the active distribution of the community sector, the post publishing section, the post sharing channel, and the number of times per capita contacted customer service. The community after-sales module is one of the modules where users are often active, and the release of community content and posts is also an important manifestation of user retention. For example, by observing the distribution indicators of the active sections of the community, analyzing and judging which section is more active, you can increase the activity of this section in the later stage, or make recommendations on the homepage for drainage to increase user stickiness.

In addition, combined with Huawei's analysis of the sports and health industry embedding template, it can help operation and development students to improve the quality of data collection and embedding efficiency, and help the sports and health industry to transform and upgrade digitally and intelligently.
For more information, you can link 1616f6317874d9 Huawei Analysis | One-stop user behavior analysis platform | Demo experience free experience demo.
Welcome to Huawei Analytics official website

Obtain development guidance documents:
Android , iOS , Web , fast application

Visit Huawei Developer Alliance official website
Obtain development guide document
Huawei Mobile Services open source warehouse address: GitHub , Gitee

Follow us and learn about the latest technical information of HMS Core for the first time~