How to choose a cross-platform universal account system? Facebook becomes an overseas app with strong backing

"Account" is the most direct connection between the user and the application. At the same time, too many "accounts" of different applications are gradually becoming a problem for users.

Entering the account or password when registering or logging in to the App account is a "difficult task" for most users. On the one hand, the exponential increase in mobile phone applications has made the cost of users remembering account passwords continuously increasing; on the other hand, users are worried about the leakage of private information in their accounts, hoping to have a more convenient and secure account system for logging in to applications and corresponding Safety certification.

Therefore, for apps that provide services, building a friendly "account" system can not only lower the user's threshold for use, but also the key to user retention. This is why more and more applications access third-party registration in order to increase the registration rate.

Domestic users are generally accustomed to mobile phone login, and generally access to local third-party platforms for authorization, such as WeChat, Weibo, QQ, etc., while foreign users are accustomed to using email as the main login method, so they generally choose to access Facebook.

In addition to the above reasons, the reasons why overseas platforms and domestic companies choose to integrate Facebook login are also related to the ecology of the platform.

On the one hand, the integration of Facebook login can lower the user's threshold for use, and on the other hand, the application can be directly linked to Facebook's billion users worldwide. This year, Facebook also newly launched the "Facebook Login Messenger Connection" function, which connects Facebook login with its Messenger. Besides the login system, it also builds a user communication channel for companies to fully help overseas companies create value.

Facebook becomes a strong backing app for overseas apps, helping Newchic build an efficient shopping channel

The "Facebook Login Messenger Connection" function launched by Facebook can help brands provide stronger customer service and deeply customized interactive experiences through Messenger, and help brands build better relationships with customers. Let's take Newchic, an online fashion retailer, as an example to see what advantages can be gained by integrating "Facebook Login Messenger Connection".

NewChic is a clothing retail DTC e-commerce company that serves consumers in 200+ countries around the world. Newchic's original intention of accessing Facebook was to build a closer relationship with shoppers through news and encourage users to consume. The fashion brand also hopes to reduce user resistance in the shopping process, so that customers can shop quickly and smoothly and complete their purchases.

With the help of the login connect function, the application allows the user to authorize the brand to send him a message via Messenger within 24 hours when the customer uses the "Facebook login Messenger connection" function. The specific process is that when a customer logs in to a brand application or website through the "Facebook Llogin Connect with Messenger" function, the application or website that enables this function will actively ask the user "whether they are willing to communicate with the merchant through Messenger". With the user’s authorization, the brand will get a 24-hour window to send a welcome message to the user via Facebook Messenger.

Newchic uses this feature to send credits to customers who choose to enable the Messenger login connection through Messenger, and send credits to them through Messenger to attract users to spend.

After accessing the latest "Facebook login Messenger connection" function, businesses can continue to send personalized information to customers through Messenger Tags. As a B2C e-commerce platform, Newchic can continuously push logistics reminders, payment information notifications, user account updates and other information to users with this function. Users can also easily talk to the brand from this chat window, thereby improving the efficiency and quality of users' pre-sales and after-sales services, improving their secondary conversion and retention, and providing new users with a more personalized interactive experience.

By integrating the "Facebook login Messenger connection" function, Newchic's Messenger message volume has doubled, Messenger's conversion rate has increased by 2.4 times, and sales have increased by 3.4 times.

At the same time, Newchic can associate the user’s Facebook PSID with their Newchic account to further understand the user base and reduce the number of duplicate accounts.

Test data found that more than 70% of users would choose to communicate with brands that support the use of the "Facebook login Messenger connection" function. For the upcoming Double Eleven and Black Friday, it is the key node of the consumer blowout. If this function can be integrated, it will definitely bring higher passenger flow and order rate for merchants.

There are many similar examples. For example, the online ticketing platform eTicket uses the "Facebook login Messenger connection" function to send personalized event reminders and provide automatic customer service query services on Messenger. In the test, eTicket found that more than 85% of users have chosen to receive services from companies on Messenger, and 60% of customer service inquiries are automatically answered by their Messenger smart assistant. In addition, 22% of customers use the Messenger message window created by the "login connection" to continue to contact the company. eTicket uses this feature to create a better experience for their users and create long-term customer relationships.

In addition, the online photo book maker Chatbooks also tested the integration of the "Facebook login Messenger connection" function in the process of transforming to use Messenger to provide customer service. The brand’s Messenger message creation volume has increased by 2 times, and Messenger user responses have increased by 41%, which shows that the brand is now able to provide timely and reliable help through Messenger.

For App, the account system is not only the facade but also the threshold. How to build your own account system and how to empower your own apps through the account system is a topic that should not be avoided for app developers and overseas companies. Regardless of the purpose, the core is to optimize the account system to meet more needs and functions, and to link the relationship between users and the platform.

For app developers going overseas, Facebook is undoubtedly one of the best choices. Access to the "Facebook login with Messenger" function, in addition to direct access to Facebook's powerful user ecology, can also provide customers with more powerful services and deeply customized interactive experience, and improve user conversion rate.

For the convenience of developers, the official provides an integrated sample, which can help you complete the web-side integration within 30 minutes and experience this function.

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