One-click login and quick sharing, Meta empowers new growth drivers for enterprises

​"It's All About Developers (all about developers as the center)".

This sentence is the theme of the F8 conference held in June this year. At that time, Facebook, which had not changed its name to Meta, expressed the hope that F8 would return to its roots and become a true developer conference to help developers find innovative solutions to connect with customers.

It was mentioned in the conference that Facebook under Meta will provide more open APIs, new developer platforms, AR creator tools, technical tools, and launched a series of developer updates centered around Messenger, including two major features —— "Log in to Messenger connection" and "Share to Snapshot", developers can use these two functions to realize users' one-click login and quick sharing, and this will help Chinese overseas manufacturers in attracting new traffic and marketing promotion. Bring a powerful boost.

Newchic and Lomotif are two overseas companies that have achieved substantial business growth with this feature. Let us disassemble these two cases to understand how Meta can help developers going overseas and empower new growth drivers for companies.

Case 1: Helping enterprises to build efficient shopping channels

Newchic is a B2C online fashion company headquartered in Hong Kong, China, serving customers in more than 200 countries/regions. Founded in 2014, this fashion retailer started to expand its cross-border business with the help of Facebook advertising in 2015. It is an early adopter of Messenger.

Newchic has set very clear marketing goals for itself, hoping to have closer communication with users and provide users with faster checkout channels. Therefore, Newchic tried to use Messenger as a customer service channel as early as 2018, integrated Facebook login, and cooperated with Bothub to build and integrate an automated Messenger experience.

"Log in to Messenger Connection" is a new service of Meta that allows users to choose to receive messages when they log in to create an account with Facebook. the feature went live, Newchic immediately accessed it and included Facebook ads and Messenger as part of its multi-channel real-time sales plan, so that customers can quickly and easily purchase products through private responses when participating in Facebook Live’s limited-time purchases .

For customers who choose to enable the Messenger login connection, Newchic sends them credits through Messenger to promote sales and reduce their shopping barriers. Newchic can then associate the user's PSID with their Newchic account to further understand the user base and reduce the number of duplicate accounts.

Newchic Marketing Director Miko Su said in a public interview, “As we strive to expand our brand, expand customer service, and establish closer contact with customers, Meta has provided corresponding solutions to help us achieve our business goal of 1619e13e97d5d1. Implementation After connecting, we succeeded in providing better and more personalized customer service, making account creation fast and smooth. This helped us achieve substantial growth in user engagement, purchases and revenue."

According to official data, only one month after enabling the "Login Messenger connection" service, the fashion brand’s gross commercial value (GMV) has increased by 3.4 times; through Messenger, newcomer credits will be sent to customers who choose to enable Messenger login connection. Revenue increased by 2.4 times; Messenger sales conversion rate increased by 2.6 times.

Case 2: Simple and convenient function access to create an easy sharing experience

Lomotif is a global short video social open platform, where creators and influencers can re-synthesize short videos, manage their channels, discover wonderful content, and interact with others. The platform is a video-based social venue that values ​​diversification and supports social movements such as "black lives matter".

Lomotif has also set market-level corporate goals for itself, hoping to integrate Meta platform solutions, expand audiences and provide users with a new content sharing experience, allowing content creators to easily share videos to Facebook Snapshots and Instagram Snapshot.

With the help of Facebook's "Share to Snapshot" function, this demand can be met, and the operation is very simple and convenient. With the help of documents provided by Facebook, Lomotif’s product, design and engineering team integrated the “Share to Snapshot” function into Instagram Snapshot and Facebook Snapshot in just a few hours. This time includes confirming the scope of functions, understanding design guidelines and Implementation code.

With Lomotif this simple change in the rich share channels, but also allows users to more easily share content freely, brings more visibility and interaction rates for this brand.

Since the integration of this function, the average daily video views per user of Lom0tif has increased by 2 times, the average daily session length has increased by 8%, and the number of people sharing content on Instagram Snapshot and Facebook Snapshot has increased by 2.3 times. The average daily viewing volume of users increased by 80%.

Through these two cases, it is not difficult to see that the two functions launched by Meta hope to use platforms and tools such as Facebook, Instagram, and Messenger to help customers gain more exposure, attention, and even revenue from direct user orders. At the same time, it can also effectively help overseas manufacturers to better communicate with customers and improve after-sales, and then can achieve more efficient links with users, helping customers to obtain new impetus for corporate growth from the platform and user levels.

The new crown epidemic has affected the global economy and has also brought huge challenges to Chinese companies going overseas. How to find effective marketing ideas while iterating in business development to achieve user growth and increase user stickiness is a difficult problem faced by many overseas companies.

In the face of overseas markets where it is no longer easy to "divide the cake", if you want to quickly gain a foothold, it is important to choose the right partner, and Meta is undoubtedly one of the best choices.

Extended data

Wonderful review of F8 conference:

"2020 Facebook Connect Highlights Collection"

More Meta developer services:

https://developers.facebook.com/