HDC2021: HMS Core analysis service, a closed-loop digital marketing solution to help developers achieve lean growth

10.22-10.24 Huawei Developer Conference 2021 (Together) will be held in Dongguan as scheduled. At this conference, HMS Core Huawei Analytics Service, as a multi-platform, cross-device one-stop data analysis platform, based on the concept of data-driven business intelligent decision-making, brought a closed-loop growth plan for digital intelligence marketing and gained the heights of developers Recognized.

Sub-forum keynote speech

At the HMS Core 6: App Services Technical Forum, which has attracted much attention on 10.23, the product director of Huawei Analytics Service explained to developers the closed-loop growth plan of digital intelligence marketing based on Huawei's analytics service in detail. Help developers achieve lean business growth through data collection, analysis and insight, strategy formulation, and precise reach.

Picture: Keynote speech by Product Director of Huawei Consumer Cloud Service Analysis "Create a closed-loop digital marketing solution to break the growth dilemma"

Abundant analysis models to meet the needs of developers for in-depth insight into indicators

Huawei Analytics Service has a wealth of analysis models. Through various analysis reports such as attribution analysis, life cycle analysis, and offload analysis, business students can conduct self-service, multi-dimensional analysis on each life cycle stage such as user addition, activity, retention, and conversion. Insight into the potential growth behind the indicators.

Combined with the usage scenarios, in this sharing, the product director of Huawei Analytics Service introduced the specific application of the analysis model in the operation process of channel launch, product optimization and revision, etc., closely following business demands, and winning developers who participated in the learning and interaction on the spot Of praise.

Crowd-oriented prediction, to solve the problem of user churn and the bottleneck of paid conversion

In addition to achieving in-depth insights into users’ existing in-app journeys, Huawei’s analytical services’ predictive capabilities and powerful predictive models based on AI algorithms can also help developers accurately predict potential churn and paying people, effectively addressing the difficult operations of user churn and paid conversion. Pain points.

Integrated intelligent operation platform, effectively improving operation efficiency and activity quality

The intelligent operation platform newly created by Huawei's analysis service team was also unveiled at this conference. Relying on the powerful data foundation of analysis services, the intelligent operation platform can help developers realize full-link automated marketing reach according to the needs of business scenarios, and effectively improve operational efficiency and quality through integrated effect analysis.

Partner proves the value of data operation

At the sub-forum of HUAWEI AppGallery Connect, the head of operations from iEditor shared with all developers present how iEditor uses the predictive capabilities of the analysis service to circle high-value potential paying people, and the intelligent operation platform achieves the accuracy of the target population Reach, effectively improve the actual operating scenarios of users’ paid conversions. The specific data value once again proved the charm of Huawei's analytical service data-driven business intelligent decision-making.

Picture: Love Editing Operations Manager Shares Operation Experience

Interactive experience in the exhibition area

In addition to the sharing of dry goods brought by product celebrities and partners, the interactive exhibition area for analysis services is full of people. Developers can experience the simple and convenient integration of Huawei analysis services and powerful and rich visual data reports through specific practical operations through one-to-one communication and actual interactive experience, and further feel the charm of Huawei analysis services.

In the future, Huawei analysis services will continue to focus on the needs of enterprises, intensively cultivate the vertical domain of the industry, continue to consolidate and improve technology and product capabilities, and introduce more subdivision solutions based on vertical domain scenarios to realize the full-scenario empowerment of enterprise intelligent operations. Boost the innovation and development of enterprises.

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