Rongyun and HIFIVE reached a strategic cooperation to create an "immersive" social solution

Recently, safe and reliable global Internet communication cloud service provider Rongyun, and the professional music copyright cloud platform HIFIVE reached a strategic cooperation .

Based on the "full" communication capability of Rongyun IM+RTC+X, the two parties will take advantage of HIFIVE's massive copyrighted music content and launch a complete solution in the field of voice social networking, which will fully cover voice live broadcasts, dating and friends, extended parties, and Lianmai PK , Voice radio, live entertainment, interactive games and other scenarios, and with a complete package of SDK to meet the needs of developers for rapid integration and online business.

So far, Rongyun’s social scene-based SDK not only has two core capabilities: IM instant messaging and RTC real-time audio and video to ensure the safety and reliability of communication services, but also "news" in terms of content review, push, CDN and other communication peripheral capabilities. . Based on the cooperation between the two parties, Rongyun will be able to provide developers with continuously updated copyrighted music, covering 7 million+ music libraries, and supporting social applications to capture hot spots at any time. Developers can integrate SDK and call related APIs to use, eliminating the tedious process of music copyright communication.

With the blessing of massive copyright music, Rongyun's social track service capabilities have been continuously strengthened, and the scene-based SDK has become more complete.

In the meta-universe era, online social networking is more "immersive"

Recently, Facebook changed its name to Meta, adding fire to the already popular meta-universe. Regardless of whether it is optimistic or bad, in the context of Internet traffic peaking and weak growth, Metaverse has indeed allowed many people to see the next direction of Internet development, and it is even called the ultimate form of the Internet and has high hopes.

The meta-universe is generally considered to be a virtual world parallel to real life. In this sufficiently realistic virtual space, people can socialize, work, and entertain. It can be seen that in the meta-universe era, the sense of immersion and participation in Internet use will reach its peak.

In fact, this is also the state that online social networking has been striving to achieve for many years-continuously providing users with unlimited offline social experience through technical means, pursuing immersion and low latency in real-time interaction.

In real life, our mood will switch with the change of the situation. In the study and bedroom, we have different spaces and emotional feelings. This is because offline occasions have their own inherent "aura", the tranquility and solemnity of religious places, the relaxation and freedom of entertainment places... and we want to achieve this immersive experience in online social interactions, we must try to simulate this kind of experience. Aura.

In the virtual environment, this kind of aura is created more through auditory immersion. Sound can create an impression of a real space by presenting signal sources off the screen, adding a sense of space to the two-dimensional screen.

Therefore, to make online social networking more immersive, on the one hand, it requires truly "real-time" interaction and low-latency communication. In this regard, based on the advantages of Rongyun RTC's real-time audio and video technology and self-built global communication network, it can achieve a delay-free interaction with a minimum delay of 66 ms, and there is no obstacle to cross-border and cross-network communication.

On the other hand, the "field" of a specific atmosphere is created through music and sound effects. Combining HIFIVE's massive accumulation of copyright music and industry experience, it provides developers with a weekly updated music library, eliminating the tedious process of self-docking, and the learning cost of professional issues such as authorization scope and authorization period.

This is also the practical significance of Rongyun's cooperation with HIFIVE this time. Through a strong alliance, it provides developers with more "weapons" that meet the needs of current users, and makes developers' applications more convenient and efficient.

Copyright music "rest assured" broadcast

In online social applications, the use of music has always been one of the pain points of the industry, which is determined by the complexity of the music copyright market——

The main body of music copyright in China is scattered, and more than 50% of music copyright in China is scattered in the hands of independent music producers, studios and other record companies outside the three major record companies.

It is difficult to purchase popular songs, the authorization price is high, and the authorization fee for popular songs is often hundreds of thousands.

The copyright composition of songs is complicated: it is composed of words + music + recording + performer's rights, and the use of rights includes Internet information dissemination rights, public performance rights, reproduction rights, synchronization rights, and so on.

For developers or enterprises, music copyright docking is not only time-consuming and labor-intensive, but also prone to risks to applications due to professional mismatches and other issues.

Based on its rich experience in serving social and pan-entertainment applications, Rongyun selects high-quality third-party service providers from a professional perspective, and provides developers with one-stop services, which greatly saves development costs and reduces business risks.

Social gameplay is not the same

HIFIVE has in-depth cooperation with leading copyright owners such as EMI and Universal, and has the most comprehensive and largest number of music copyright libraries. Through the cooperation with HIFIVE, Rongyun can satisfy developers' needs for different types of music copyrights. Developers integrate the SDK and call the API interface to have music capabilities. Combined with the rich audio management capabilities of the Rongyun SDK, music becomes a powerful assistant to enrich the user experience of social applications.

(Rongyun Talking Room Demo-Voice Radio Scene)

Rongyun extracts the business logic of popular scenes such as chat rooms, live broadcasts, conferences, calls, etc., provides developers with out-of-the-box scene-based SDKs, and covers all popular social scenes with rich functions and powerful scalability. The cooperation will further enhance the scene richness of the Rongyun scene-based SDK and satisfy developers' diverse scene play methods.

Voice Radio: supports loading and playing local music, supports most file types; supports multi-dimensional fuzzy search and order songs such as style, scene, and instrumental music;

Singing Live Broadcast: classic pop, Internet hot songs, rap, national style, folk songs, two-dimensional, etc.; weekly hot songs update; support human voice volume, local music volume, remote music volume , Ear switch;

online K song: supports the original sound, accompaniment switching, can start, pause, resume, stop the song; provide the full version, 30s, 60s chorus version, support song skewer and other creative gameplay;

Listen and watch together: has classic Chinese songs, popular online songs, and provides online music, playlist management, MV playback and other capabilities;

Language Chat Room BGM: Massive genuine music with various types and styles, allowing users to chat while listening to music, looking for emotional resonance; providing welcome, applause, laughter and other atmospheric sound effects.

Facing the new needs of people for online social interaction in the meta-universe era, Rongyun has also continuously enriched its service capabilities, providing developers with complete solutions covering multiple scenarios and meeting diverse needs, making online interaction more lively and immersive Sense, help developers quickly realize track layout and business switching, and constantly raise the ceiling of business development.