WICC · Guangzhou | Roundtable Dialogue: Social Pan-entertainment & Opportunities and Challenges of Going Global

In the 15th century, Portugal, with its superior geographical location and advanced shipbuilding and navigation technology, mankind broke through the barriers of commerce and trade, making it possible to seek gold overseas. This overseas expansion not only allowed Portugal to find a spice producing area in the East, and gained a monopoly in the European spice market, but also opened up the era of global navigation. 【 Global Internet Communication Cloud 】

Today, Chinese companies have opened a new era of navigation based on cloud communication capabilities through the Internet. Breaking through physical distance and realizing the willingness of "face-to-face" communication has also made the online application of social pan-entertainment evolve into today's "spice". .

Objectively speaking, the differentiation of regional markets, the technological pits and innovation highlights in the development of enterprises, and the different requirements for data compliance in various regions all affect the development of Chinese Internet companies at home and abroad. Looking at the long-term trend, the further combination of social pan-entertainment and real-time audio and video technology in the future will drive the emergence of more diverse new gameplay, and even new scenes, in existing scenes.

These are the new opportunities and new challenges of social pan-entertainment under the wave of globalization. Not only domestic developers, but also the answers that Chinese developers want to pursue, and the answer is not the only one.

On November 20th, the WICC · Guangzhou Conference hosted by Rongyun, the world's leading Internet communication cloud manufacturer, will be held soon. At that time, in the roundtable dialogue session, Rongyun CTO Yang Pan, as the host, will a wonderful collision of ideas with the heavy guests of Beeto, StarMaker, LiveMe and other companies, 161960f109e270, and will be a great opportunity to "make waves" in the context of globalization. Developers, present answers from different perspectives.

Excellent representative of social pan-entertainment and overseas enterprises

Judging from the guests of the roundtable dialogue, the businesses of these companies are excellent representatives of Chinese companies going overseas and social pan-entertainment.

LiveMe is the first domestic live broadcast platform to go overseas to the United States. In the U.S. market, LiveMe once ranked first in the Google Play social app best-selling list in the United States for a long time, and the top five social apps in the US App Store social app best-selling list, with a cumulative download volume of over 100 million times.

Beeto is a “All in One” social platform born in the Middle East. It integrates Facebook’s acquaintances, Instagram’s picture socialization, Twitter news information acquisition, and Youtube’s short video advantage. It has been on the Saudi iOS App Store Top within only 3 months of launch. On the Charts list, it surpassed the old social giant Facebook, ranking fourth, and even rushed to the top of the list.

StarMaker is a social entertainment product based on online K songs and voice chat rooms. Since its promotion in 2016, it has grown into the world's leading entertainment social app outside of China. According to Analysys analysis report, based on user data and revenue scale, StarMaker ranks among the TOP3 entertainment social overseas markets. At present, its users are widely distributed in Southeast Asia, the Middle East, Europe and the United States and other regions, covering more than 100 countries around the world, and have become head audio applications in multiple markets.

The main businesses of these three companies are focused on the social pan-entertainment field, but their market layout ideas have their own focuses.

StarMaker has been developing globally, but has never set foot in the Chinese market; Beeto first started in the Middle East market, and returned to China last year for global expansion; LiveMe first launched in the United States and quickly went global.

At the WICC · Guangzhou Roundtable Dialogue, several companies with different development trajectories will focus on social pan-entertainment and overseas topics from multiple perspectives such as domestic and overseas market characteristics, technology realization and innovation, content compliance, and future trends. Developers bring double content benefits.

Know yourself and the enemy, never end in a hundred battles

Regardless of whether it is the Chinese market or the overseas market, in the view of Rongyun CTO Yang Pan, it is important to understand the market characteristics of different regions.

Different from the tool business, the first task of the social pan-entertainment business is to understand the user groups, usage habits and payment capabilities of different regional markets.

"China Market" In the early development stage of social pan-entertainment products, most of the Internet in China will first choose products, technologies and operation teams that are well polished in the country to prepare for global competition.

Once the conditions are ripe, in the exploration stage of "going out", Southeast Asia, which is low-cost, easy to acquire customers, and has traffic dividends, is often the first choice, followed by the Middle East, Africa, and South America markets, while Japan, South Korea, and the European and American markets. The technology is relatively advanced, and any enterprise will be more cautious before entering.

The "Southeast Asian market" has more countries with a population of over 100 million, and the demographic dividend will bring a traffic dividend. Internet users in these regions spend extremely long hours on mobile devices every day. Take Filipino users as an example, they use social platforms for more than 4 hours and 15 minutes on average every day. Among them, Gen Z under the age of 25 are willing to pay a small amount to try and experience new scenes and new gameplay; users over the age of 25 have almost no habit of paying for social pan-entertainment applications.

The "Middle East market" has a large number of head users and strong spending power, good infrastructure, cultural and religious factors, and other factors have led to huge demand for online social networking. There are 260 million people here, forming a single-language market dominated by Arabic. Shanghai Entertainment's dating penetration rate is only 14%, and there is still much room for development.

The "African market" also has a single large population market. Unlike the Middle East market, the consumer power of the population is weak. It is often the products entering the African market that first increase the flow and then enter the Middle East market for cash.

The "South American market" has a relatively low level of Internet development. When Chinese companies enter the South American market, they often have the feeling of taking the time machine to return to the Chinese market 20 years ago. Therefore, placing products that have been experienced and polished in China into the South American market can often achieve ideal development.

The "Japanese and Korean markets" are close to Chinese culture, with strong user stickiness, entertainment and content products are widely popular, the world's leading payment capabilities, the market is relatively independent and not ruled by giants, the Internet and smartphone penetration rate is the world's first, with realizing potential Extremely strong.

The "North American market" has a high degree of maturity, with active users and strong payment capabilities, good payment habits, and a high degree of acceptance of advertisements.

For social pan-entertainment applications based on content culture, if you want to achieve rapid development in the early stages of the project, Yang Pan believes that localized operations need to be attached great importance. The two superpowers in the Internet world, China and the United States, have huge differences in their "localized operations":

In the United States, even social products with daily livelihoods of over 100 million like WhatApp rarely go deep into local operations for localization. This leaves huge opportunities for Chinese companies going overseas. Similar to TikTok and other short video, live broadcast platforms, and audio social platforms, relying on the local operation team, through signing excellent anchors/singers, and producing high-quality content, it can quickly gather platform traffic, shorten the product monetization cycle, and quickly create a way that meets local user habits. Of explosive products.

There is still a lot of room for development in the product operation areas that Chinese Internet companies are good at. On this topic, guests from LiveMe, Beeto, and StarMaker will share their best practices.

Technological innovation and technological pits

High-quality global products can grow rapidly with localized operations. Before operation, product creation must rely on technology empowerment.

New technologies help social businesses innovate diversified new gameplay, and new algorithms play a huge role in social recommendations for strangers and entertainment interest content recommendations.

For example, LiveMe will use AI to provide creative tools, such as stickers, filters, special effects, etc., to make the video scene more interesting; through the new technology, many funny special effects and highly interactive gifts are realized, and users can discover and use themselves Like elements, vivid and interesting game filters can also allow users to transform into their favorite characters and experience the most authentic feeling.

StarMaker adopts self-developed AI labeling algorithm and global knowledge base in content recommendation and review to improve recommendation efficiency. Even in the same country, the diversified language, culture, and religious environment of overseas may cause different music preferences of users in different circles. Through the recommendation algorithm, StarMaker can avoid the embarrassing situation of "recommend donkeys to people who need horses".

In the process of enterprise development, there are not only technological innovations but also technological holes. Social pan-entertainment products going overseas will inevitably encounter global network quality problems. Whether the quality of the last mile link is stable directly affects the user experience of an App, and then affects user retention, daily activity, and even The final liquidity of the product.

In addition, have these social entertainment products encountered other technical pitfalls in the development process? Focusing on the topics of "innovation" and "pits", the panelists will discuss the new technologies and algorithms that developers are looking forward to, as well as guides for avoiding pits that are worth learning from.

Is compliance just verbal support?

Chinese companies in the social pan-entertainment field want to achieve long-term and stable development in their global operations, they must comply with local content compliance and data security attribution requirements.

"Content compliance" and "data security" are not new terms. And just a few days ago, Microsoft President Brad Smith emphasized that “the technology industry needs to cooperate with regulators, not just verbal support, but actually resisting.”

This is because cases of content violations and improper data storage are not uncommon in recent years. Let us not help but ask such questions: Is compliance just verbal support?

For any social pan-entertainment product, before planning the product, it is necessary to conduct research on the security policies of the domestic and overseas markets, and clarify the ownership of data sovereignty, and even some domestic security incidents and handling experience should be precipitated to form an effective The content compliance and data security guarantee mechanism.

But in fact, Chinese Internet companies still have no alignment standards in terms of the degree of emphasis and resource investment in compliance.

Companies such as StarMaker and Beeto participating in the roundtable dialogue have experienced the influence of factors including content compliance, data ownership, and geopolitics. They will share with developers: In terms of content compliance construction, what stage are Chinese Internet companies at? In the future, which regional markets and more subdivided content operation areas should arouse entrepreneurs’ thinking and attention?

Just as Magellan and Zheng He would encounter storms, reefs, and dissatisfaction in their voyages, today's social and pan-entertainment Internet companies also face various problems in domestic and overseas markets, terroir and culture, laws and regulations, and technological realization. In the face of these seemingly no standard answers, thinking methods and best practices are especially precious.

On November 20th, the practical experience from different angles and the different opinions arising from it will collide and complement each other in the round table dialogue of WICC · Guangzhou. At the same time, the guests will also give prospects for the future development trend of the social pan-entertainment market, and strive to present a clearer and more three-dimensional global "navigation guide", which will bring profound enlightenment to domestic and overseas developers. up for 161960f109e7d7!