HDC2021: Huawei DTM assists codeless data tracking

On October 22-24, the Huawei Developer Conference 2021 (HDC.Together) was held in Songshan Lake, Dongguan. Among them, in the sub-forum of HMS Core 6.0: App Services, the product director of Huawei Dynamic Tag Manager (DTM) brought a topic sharing of "DTM helps you dynamically and flexibly manage data tags" and introduced the role of DTM in detail. Its advantages have attracted a lot of attention.

Dynamic tag management is a tag management system that can help application developers to implement flexible data tag management capabilities of applications without code editing, easily complete dynamic tracking of specific events and transmit data to a third-party analysis platform. Among them, the advantage that DTM does not require code editing has aroused the curiosity and attention of developers.

"How to easily realize data collection and reporting without code editing, we can look at the business process of the DTM on the right. DTM is divided into cloud side and end side. On the cloud side, we create a configuration file, and after completion, DTM SDK downloads the configuration. File, when the user clicks on an advertisement or an event in the app, the end-side will perform data collection, processing, and transmission according to the data collection and delivery strategy determined by the configuration file, and send the data to the Huawei analysis platform or a third-party analysis platform. Configuration The process is more flexible and dynamic, and operators can quickly configure DTM, reducing the workload of programmers."

Subsequently, the product director of Huawei DTM demonstrated the use of Huawei DTM with an example of e-commerce shopping. When a user clicks "add to shopping cart", how to collect this event and its related data and report it to a third-party analysis platform. At this time, we can write a configuration file through DTM to achieve this. The configuration file mainly consists of three parts, referred to as 3W.

1. When, configure when the data will be sent, and determine when the user clicks the "add to shopping cart" button to send the data.

2. What, configure the content to be sent, and select to send the relevant data of the "add to shopping cart" event, such as product name, color, version and other data.

3. Where, select which platform we want to send to for analysis, such as multiple analysis platforms or attribution platforms such as Huawei Analytics and Huawei Advertising.

After the event occurs, the system will collect and distribute according to this configuration file, and quickly report the event to the analysis platform or attribution platform.

In addition, the product director of DTM also introduced another major advantage of DTM-the visual embedding point, which supports the synchronization of App or Web application interface to the DTM user interface. Marketing or developers can directly add embedding point events and Parameters, quickly complete the code embedding work, greatly improving the efficiency of data collection.

DTM easily realizes the acquisition and distribution of data through configuration rules or visual embedding.

DTM helps to efficiently complete advertising conversion tracking

In the sub-forum, HUAWEI Ads product experts, Huawei's partner in dynamic tag management, shared the experience of using Huawei's dynamic tag management with all the developers present through the keynote speech "HUAWEI Ads and DTM to Efficiently Complete Advertising Conversion Tracking".

Picture: "HUAWEI Ads and DTM work together to efficiently complete advertising conversion tracking" keynote speech

Partners stated that since the launch of DTM, more than 35% of web advertisers have started to access DTM to obtain backward conversion, which greatly improves work efficiency. Advertisers do not use DTM for web page tracking: development to manage the page, plus test release, the cycle often takes a long time; after using DTM, through DTM configuration events, plus test release, saving more than 80% of the time cost , When the sending event needs to be adjusted or modified, it can be done directly in the DTM interface, and there is no need to modify the code or release a new App version, which greatly shortens the cycle. So at present, DTM tracking is the first choice for HUAWEI Ads web tracking.

DTM helps refine operations

Picture: In the HUAWEI dynamic label management exhibition area, developers learned about the functions of DTM from the booth staff

With its flexibility, high efficiency, low cost, multi-platform, DTM can realize mobile application, Web page data tracking huge advantages without writing code, has attracted many developers and operators to stop. With the help of DTM, operators can also easily complete the configuration and modification of sending events, reduce development costs, understand all kinds of data more timely and quickly, adjust operation plans, and help efficient operations.

For more details, please refer to:

dynamic label management official website >>

Obtain the development guide document >>

dynamic label management quick integration >>

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