Listening together, watching together, and singing together set off a social wave for generation Z youth

On June 5th, Agora and Renren Product Manager of the Voice Network organized a salon in Chengdu with the theme of "Social Pan-entertainment APP Operation Growth and New Gameplay Analysis". The scene focused on the analysis of the new social pan-entertainment gameplay and the new opportunities of going overseas, payment pain points, growth, operation and other links, and the dry goods were full. The scene attracted more than 100 local practitioners in the social and pan-entertainment field in Chengdu.

Four guests were invited to this salon: Gao Shengkai, Agora social pan-entertainment product expert, Raven Liu, Commercial Director of Airwallex, Wang Lei, Business Development Director of Amazon Cloud Technology-Sichuan Pan-entertainment Industry, Assistant President of AdTiming, and Yan Wen, former Director of Overseas Marketing of Camera 360 They will share on topics such as real-time interactive play of pan-entertainment scenarios, the impact of overseas payment environments on pan-entertainment going overseas, how to quickly build pan-entertainment applications, and the methodology for product operation growth.

Real-time interaction empowers scene innovation in social, gaming, and live broadcast fields

The social pan-entertainment field has always been a hot air outlet in the Internet industry, and has always attracted attention at the capital level. Gao Shengkai first shared the investment and financing overview of the Internet industry at home and abroad. According to CAICT data, affected by the epidemic, the amount of domestic Internet investment and financing will increase slowly in Q2-Q3 of 2020, but in Q4 of 2020, Internet investment and financing The performance picked up, and the amount of investment and financing rose sharply, up 86.2% month-on-month and 117.8% year-on-year. Social platforms such as Blued and Yalla Group will be listed in the second half of 2020, and the social platform Soul also submitted a prospectus in May this year.

With the normalization of the epidemic and the popularization of real-time interactive technology, the social pan-entertainment field has also spawned more new interactive scenes this year, such as Watch party, interactive podcast, Mateverse, etc. Gao Shengkai also used social networking, games, and live broadcasts on the spot. Combining the business experience of Shengwang and its insights into industry trends in the three areas, they shared new ways of social interaction that are emerging in the social pan-entertainment field at home and abroad.

In the social field, the traditional language chat room scenario uses real-time interactive technology to give birth to voice social gameplay in different scenarios such as game play, heartbeat signals, relationship auctions, etc., attracting more "Gen Z" young users to participate; this year's boom "Interactive podcasting" demonstrates the potential of the audio content market. On the basis of the original audio podcasting "ear economy", the addition of interactive live broadcast has improved user participation, frequency of use, and community stickiness; online K song scenes are becoming more and more popular. A lot of interactive gameplay is being added to K songs, through multiplayer mics, round sing, grab sing or chorus and other forms to achieve fun interaction, to achieve an interactive upgrade from singing to playing, the sound network launched the first complete real-time this year The chorus solution achieves end-to-end ultra-low latency and truly restores offline KTV scenes; at the same time, accompanying social gameplay such as watching movies and listening to music together on online music and online video platforms is being loved by young people today.

In the game field, the younger generations, mainly born after 95 and 00, prefer a relaxed and fun social form. Create rich and closed entertainment scenes for users through small games + voice interaction, etc., release social pressure while increasing fun and immersion. In addition to the well-known online werewolf killing gameplay, online script killing, Pia play, you I guess new game social gameplay is emerging; in many medium-to-severe game scenarios, game voice has become a very important function for players to communicate with game tactics and in-game social interaction. In overseas markets, games The gameplay of in-game virtual concerts is also becoming popular. The famous American singer Travis Scott started a virtual concert in the game "Fortnite", attracting through virtual characters, cool in-game dance moves and costumes, etc. A large number of players watched in the game.

In addition, in the era of national live broadcasts, self-study live broadcasts, hardware + fitness live broadcasts, interactive e-commerce live broadcasts, event live broadcasts, and cloud concerts have also become new interactive live broadcasts. Take the live broadcast of the match as an example. In overseas markets, "watching the match together" is becoming a new way for fans to watch online matches. VIP users can invite friends to watch the match together and enjoy the ultra-low latency live broadcast of the match and video with friends at the same time. /Voice chat comment, the two parties maintain super synchronization and share every cheering moment; driven by the epidemic, cloud concerts are also becoming a new online concert live broadcast game, through "audience multi-view interactive viewing", " Functions such as "Smart support stick remote call", "Live broadcast live with hundreds of people interactive large screen", "Audience virtual image, real-time interaction" and other functions can realize a cloud concert experience with high immersion and rich interactive gameplay.

Industry-leading real-time interactive technology + products empower pan-entertainment innovation scenarios

Facing the constantly innovative social pan-entertainment scenes, Soundnet has a rich combination of APIs that can help developers quickly create various real-time interactive scenes. At the same time, it relies on its self-built software-defined real-time network SD-RTN™, self-developed voice engine Nova, and Industry-leading products and technologies such as ultra-fast live broadcast, low-code HD, crystal ball, etc. can meet the diverse needs of developers in real-time interactive scenarios, and guarantee a stable, smooth, and ultra-low-latency real-time interactive experience.

Voice/video call, interactive live broadcast, and fast live broadcast to meet the interactive experience of different scenarios

Aiming at different interactive experiences in social pan-entertainment scenarios, Shengwang provides a rich portfolio of real-time interactive products. In strong interactive scenes with a delay of less than 400ms, the tolerance for (perceivable) delay is zero. Developers can directly use the voice call and video call products of the voice network; in the middle interactive scene with a delay between 400ms-800ms, the audience The scenes that need to maintain strong synchronization with the anchor or need to connect with the anchor at any time can be connected to the interactive live broadcast product of the sound network; for the light interactive scene with a delay of 800ms-3000ms, the audience can bear a certain delay, but the anchor needs According to the situation, respond to the audience's text/barrage and other information in a timely manner, and can be connected to the extremely fast live broadcast product of the sound network.

Extremely fast drawing & low-code HD to ensure smooth and high-definition video experience

Sonic Net’s “extremely fast image output” utilizes advanced coding technology and transmission algorithms to optimize network transmission and Last Mile transmission strategies as a whole, further reducing the time for first frame image output and channel-cutting image output, and effectively increases the rate of code stream climbing. Image switching zero perception.

The "low-code HD" of Soundnet integrates a variety of AI vision algorithms and intelligent code control technology to transcode real-time media streams on the server side to achieve the same image quality and effectively save 50% of the live broadcast code rate.

Self-developed voice engine Nova™: Provides a sound quality experience comparable to professional podcast equipment

Soundnet's self-developed voice engine Nova™ can achieve better audio collection and effective frequency range (32khz sampling rate) under the same bit rate, capture more voice details, and ensure high fidelity of sound. At the same time, the NOVA™ voice engine can also have a smaller bit rate under a certain sampling rate, which can ensure that users maintain a good audio experience under weak network conditions.

Acoustic network Agora can also provide audio services with HD sound quality, with the highest capability MOS* score of 4.7, and the MOS score of VoIP phones is usually between 3.5-4.2.

3A algorithm + AI noise reduction algorithm to eliminate noise and echo

Agora has the industry-leading 3A algorithm, intelligently adapts to various environments, comprehensively eliminates echo, and provides superb dual-talk performance; it can effectively eliminate all kinds of noise without damaging the voice quality; it can achieve automatic audio gain , Users can experience excellent even in noisy environments. At the same time, the AI noise reduction algorithm of Soundnet combines psychoacoustics and deep learning technology, and uses feature extraction, neural network and gain adjustment to process real-time audio to suppress noise, breaking through the performance bottleneck of traditional signal processing solutions, and thus providing real-time audio and video. Provide a clear voice environment.

Big coffee sharing, to understand the pain and difficulty of pan-entertainment application payment, operation, growth, etc.

Raven Liu, Commercial Director of Airwallex, also shared the payment trends in Asia-Pacific regions such as China, Indonesia, Malaysia, Thailand, etc., and from the diversification of payment methods, the globalization of payment networks, automated payment methods, and one-stop management of fund receipts and payments. Angle shared the pain points of pan-entertainment companies' overseas payments. Amazon Cloud Technology-Sichuan Pan-entertainment Industry Business Development Director Wang Lei combined with Amazon Cloud Technology’s business experience in the global cloud computing field to share the challenges that companies may encounter in the domestic and foreign markets when building pan-entertainment applications. The time, operation and maintenance, manpower, and capital costs for global deployment of applications are too high, which will miss market opportunities, and how pan-entertainment companies can quickly use new technologies (data analysis and machine learning, etc.) to reduce operating costs and improve user experience, etc.; President of AdTiming Assistant Yan Wen and former Camera 360 Overseas Marketing Director Yan Wen first shared the development trend of social pan-entertainment apps in the post-epidemic era, and shared pan-entertainment from the perspectives of how to understand users, how to cultivate users’ active behavior, and how to educate users. The methodology of the product in terms of product operation and user growth.