Analytical services to create a closed-loop solution for digital and intelligent operations

Speaker: Product Director of Huawei Consumer Cloud Service Analysis Service

about the product "1619ca69432701 Huawei Analysis Service " as a whole. Huawei Analytics is a multi-platform, cross-device intelligent data analysis platform. From the end-side, Huawei Analytics is not limited to the analysis capabilities of Huawei’s mobile apps. We also support iOS, WEB, Quick App, HarmonyOS and other platforms, and also support multiple devices, including tablets, large screens, etc.

Mobile applications only need to access Huawei Analytics SDK , complete the reporting of embedded point events in the application, based on our user attributes, behavioral events, etc., you can view rich data reports on AGC to help us evaluate the overall status of application operations . After systematic analysis on the rich analysis model of the operation platform, the interconnection and interoperability of AGC's various growth operation products, including SMS, Push, and station messages, can be quickly implemented for the created target population.

Smart operation closed-loop solution

Next, I will specifically introduce our end-to-end closed-loop smart operation solution.

How to form a closed-loop solution? service, collect and report end-side data, complete basic crowd analysis and insights on the platform of 1619ca6943277d Huawei Analytics Service , clarify goals based on operational activities, and formulate strategies based on goals. The strategy of operation is to find the "right" person and deliver the "right" information. Finding the right person is to push the corresponding news to the delineated group based on geographic location, consumption habits, and interest preferences, and delivering the right information is the design Targeted operational activities, such as novice guidance, return gifts, event specials, etc.

Based on the strategy, accurate access can be achieved on the platform through Push, SMS, IAM and other service methods. At the same time, the platform also supports the resumption of operational activities. The analysis service supports the entire monitoring of the process data and result data of the entire operational activities. Help developers and operators to conduct a comprehensive review and optimize and iterate activity strategies more efficiently.

Rich analysis model

Rich preset events and a newly constructed intelligent data access platform enhance the analysis and report capabilities of different industries. In addition to basic funnel analysis, retention analysis, and user life cycle analysis models, we also provide some relatively unique capabilities. Including uninstall analysis, installation attribution analysis, industry analysis, etc.

Because Huawei is not the same as other competing products, it is itself an equipment manufacturer. The analysis of uninstallation and installation can be more detailed, and industry analysis can help developers see where App users are in the industry. The new situation compares whether there is more or less in the industry, and so on.

Integrated intelligent operation platform

For developers, to complete quick access, burying points, and audience user analysis, the next thing is to focus most on how to operate users in the app. For end-side consumers, different users pay attention to different functions And the content is different.

Huawei provides an integrated intelligent operation platform, which can start from determining activity scenarios and support the configuration of different operation activities on the platform. According to the operation activities, it can select different dimensions of audience groups, and then match the reach channels. The current intelligent operation platform can Docking multiple channels, supporting the configuration of multiple waves of reach, and, on our platform, you can also evaluate the effect of each activity, how effective each activity is, what is the conversion rate, how many people have seen it, and how many Unreached people, etc., these overall evaluations of the effects of activities are of guiding significance for the subsequent adjustments of operating activities.

Forecast Service

Huawei Forecast Service does not need to download the SDK separately Huawei Analysis Service SDK service . The core is based on Huawei’s 20 years of accumulation in the AI field, and the ability to integrate multiple forecast scenarios/custom forecasts It is open to developers to help developers achieve accurate predictions for specific target groups.

In fact, for many small and medium-sized apps, it is still difficult to build their own AI capabilities and products from 0-1. And our prediction is a prediction model built based on the behavioral characteristics of the app, different algorithms, etc., to help developers predict the users who will lose in the app and the users who are waiting to pay. Operators can do precision marketing for these users, including churn recalls, paid promotions, and so on.

Operation case

Having introduced so many capabilities earlier, let's look at a few typical operations that use our platform's core capabilities.

*Channel placement

For developers, channel delivery is more important. Huawei's channel analysis can help developers present the user scale of different channels, monitor which channels have higher conversion rates in real time, and combine them with analysis such as installation attribution. Models, timely screening of high-quality distribution channels, and rational use of resources.

In Huawei’s application market, developers can also analyze which users are buying users and which are natural traffic, including differentiated data analysis of the value of the two groups of people. These are the core indicators that developers pay more attention to. The placement also has important guiding significance.

*Revision issue

How to determine "for which features to revise, how to evaluate the effect after revision, and how to review and optimize" based on data analysis is usually a headache for developers.

On the platform analyzed by Huawei, we can first determine the direction of the revision based on the user's behavior, combine with A/B testing, verify the effect of different revision schemes, find the solution with the best conversion rate and go online. Finally, on our platform, you can also compare the addition, activity, retention, and conversion rates before and after the revision to evaluate the overall effect; use the data of the drainage scale and retention rate of the new version to continuously optimize the analysis of the effect of the App revision.

*Offload analysis

Let me introduce Huawei's unique ability-uninstall analysis. The uninstall rate is the indicator that developers pay most attention to, and for developers, uninstalling users is a difficult object to insight.

Huawei analysis is based on data collection at the hardware level, which can provide developers with the user characteristics of the uninstall population, user behavior analysis before uninstallation, etc., and provide a basis for locating the reason for the uninstallation. On our platform, we can directly monitor the number of new users per day. , The number of uninstalled users, intuitively monitor whether the user growth of our App is healthy.

In addition to the above several typical application scenarios, Huawei has a big advantage that it is connected to the ecosystem of Huawei's developers. The data base based on Huawei's analysis can be connected to a variety of services on AGC. Including Push, Crash, etc., interested developers can log in to the Huawei developer background to experience our product capabilities.

Finally, briefly summarize the characteristics of Huawei's analysis products: simple, intelligent, flexible, and open .

Simple-whether it is access or burying point, we provide a full set of quick access solutions, and developers can complete the activation and initial configuration within half an hour on our platform;

Intelligence-the whole industry's intelligent burying ability, portrait ability, second-level real-time response ability of analysis, and intelligent operation services provided by us;

Flexible-In addition to automatic collection of events, 500 custom events, as well as preset industry-wide embedded events, provide a wealth of analysis and report capabilities for different industries.

Openness-Whether it is seamless integration with various services on AGC, or the combination with Huawei's advertising, commercial promotion and other monetization capabilities, it can quickly help applications achieve growth and profitability.

The above is what I shared. If you are interested, you can log on to Huawei official website for details, thank you all.

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