On November 20th, the Global Internet Communication Cloud Conference (WICC) held the 2021 "Encore" at the Hilton Hotel in Tianhe, Guangzhou. The theme of this conference is "Speaking with you, and unlimited horizons", focusing on the new development trends of social and pan-entertainment industries in the meta-universe era, as well as the opportunities and challenges faced by enterprises under the background of globalization. From technological innovation , Product design, operational increments, business scenarios and other perspectives to explore, in order to provide developers with a global perspective and three-dimensional insights.
What kind of entertainment do the aborigines of the digital world love?
What are the new features of social networking in the post-epidemic era?
In the wave of globalization, how to deal with the opportunities and challenges of going overseas?
Under the changing times, what new service paradigm does the industry need?
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In response to the above problems, the organizer Rongyun has set up summit forums, summit dialogues, social sub-forums, and overseas sub-forums, inviting big coffees who have been infiltrating the industry for many years, with many market successes, and rich industrial resources to gather together to find the pulse of the era. , To create an infinite future of communications.
A large number of lecturers' PPT is on the way, stay tuned, stay tuned~
Social pan-entertainment gradually becomes "meta", and the communication service ecosystem is upgraded
"Gen Z has gradually become the new main crowd of pan-entertainment consumption, and they are most concerned about cost performance and content value in their consumption."
Wang Qinglin, partner of iiMedia Consulting Group & Deputy Dean of the Research Institute, fully reveals the secrets of Generation Z from the perspective of industry research. She shared in the keynote speech that data shows that more than 60% of Gen Z consumers in China prefer online entertainment in 2021, and more than 70% of Gen Z consumers accept online entertainment payments. The development of China's pan-entertainment industry presents four major characteristics: video, social, IP, and immersive. This is also in line with the characteristics of the ultimate meta-universe of the Internet.
Facing Generation Z and Metaverse, what kind of service ecology does developers need? Yang Pan, the co-founder and CTO of Rongyun, shared the six major capabilities of Rongyun's communication cloud services—globalization, compliance, and globalization, Stacked, scenario-based, modularized and integrated, Rongyun builds a communication service ecosystem based on this, and continues to iterate on capabilities to meet the changing needs of developers.
Taking the scenarioization as an example, Rongyun proposed the third-generation SDK concept for the first time in the industry, encapsulating best practices into an SDK and providing it to developers for direct access, helping developers to quickly trial and error at low cost. Following the Rongyun language chat room and call scenarios, Yang Pan also introduced the Rongyun Live Streaming SDK at this conference. Two interfaces can start a standard live broadcast product.
The only way for developers to reach the meta-universe world is the content production platform. Xiao Beibei, general manager of Unity Greater China business, shared the development trend of Metaverse technology around the core of the game scene closest to the shape of the Metaverse with the title of "The Key to Open the Metaverse Gate". She believes that AI will become one of the main driving forces for the rapid development of next-generation games. High-definition, high-quality game works are constantly raising the ceiling of the industry. At the same time, communication is also an important element of the meta-universe, and stable and clear real-time communication in the game is an important part that affects the player's experience.
In the ecology of the huge imagination space of the meta universe, games and social interactions are both very important components. Beeto CTO Chen Hao shared the theme of "How are the hottest social platforms in the Middle East" based on the company's successful outings in the Middle East, and suggested to the developers: starting from the actual business, choose one that can be sustained A powerful and sufficiently large market; quickly fill in the shortcomings of functions to achieve rapid business growth; pay attention to technology, pay attention to algorithms, and data-driven; fast trial and error, and constantly polish products; effective capital investment to ensure positive growth.
In the summit dialogue, Rongyun co-founder and CTO Yang Pan, as the host, and Beeto CTO Chen Hao, LiveMe technical director Zou Yipeng, HiFive co-founder and CEO Zhou Qian, Yunshang curvature product VP Pei Yanmeng and other guests, The topic of "opportunities and challenges of social pan-entertainment under the wave of globalization" was discussed. From infrastructure construction to local operation practice, from industry in-depth analysis to business model discussion, from technology avoidance guide to content compliance experience, several guests brought different perspectives to developers on hot topics such as social networking, pan-entertainment, and going overseas. Industry interpretation.
Voice socialism is booming, new gameplay drives new services
The social industry, which is deeply integrated with Gen Z, is the first to perceive the changes in intergenerational migration. In 2021, China's Gen Z music and audio consumption will appear as a new hot spot for "voice social networking". Creative gameplay has become a practical magic weapon for acquiring traffic, and it is also a new competitive point in the voice social market.
However, before creative gameplay, according to the existing industry development methods, developers have to pay a huge cost in scene combing and research on the underlying business logic. The two underlying communication capabilities of IM and RTC are already extremely powerful, with hundreds of API interfaces at every turn, which is quite costly for developers to learn. In this context, Rongyun has launched the third-generation scenario-based SDK solution, breaking through the old supply of Demo + open source code in the industry, providing developers with an SDK that completely encapsulates business logic, greatly improving development efficiency.
On the social sub-forum, Zang Qilong, head of Rongyun scenario-based R&D, gave a keynote speech on "Rongyun Social Scenario SDK Exploration" and announced the development plan of Rongyun's series of social scenario-based SDKs. The first SDK focusing on the language chat room scene has been launched and has initially passed the practical tests of dozens of customers. Rongyun will also launch scene-based solutions such as conferences and online education, as well as a high-performance asynchronous rendering framework and a simple and easy-to-use dynamic gift framework. , A series of out-of-the-box scene-based KITs, such as a powerful live beautification framework, and a music control framework with its own music library.
For social platforms, risk control is an eternal topic. Between offense and defense, the effort is fully demonstrated. In the sharing of "Stranger Social Ecological Governance Practice", Xu Ming, the person in charge of risk control of JMu, introduced JMu's prevention and control ideas and practical experience in the fight against cyber fraud. He believes that risk control must be tailored to the business in order to truly give full play to its capabilities. He summed up his years of risk control experience as a twelve-character strategy of "Prophet Attack, Later Thinking, Fighting Resources, Strong Guidance", and detailed explanations one by one to provide developers with practical experience.
Lin Ruiqun, head of StarMaker Guangzhou R&D, shared the "Road to the Evolution of StarMaker Audio and Video Live Streaming Architecture" from the technical side. Since its launch in 2016, StarMaker's audio and video live broadcast architecture has undergone several iterations, and has gradually figured out its own set of best technical architecture. Lin Ruiqun started sharing from the back-end architecture, overseas CDN, live broadcast protocol, etc., to provide reference for practitioners in the live broadcast industry.
Under the global epidemic, the social industry has exploded. The entrants will inevitably bring fierce traffic disputes, and how to achieve the growth of the app store is a topic that practitioners can't get around. The top technology COO Wu Shuai gave a speech on "The Mystery of App Store Growth for Voice Social Products" and shared the three axes of effective store growth when social products are seriously involved: making materials in users’ minds and multi-dimensional differences Optimized delivery and refined operations based on ROI.
With the continuous expansion of the audio and entertainment industry, users' demands for a deeper level of entertainment and social forms are constantly increasing. Wu Weijuan, general manager of HiFive open platform, brought a keynote speech on "Music Helps Sound Upgrade". She analyzed the current status of the copyright music market, and put forward a solution based on the strong cooperation between Rongyun and HiFive in voice social + copyright music. The one-stop solution for these pain points makes music a social application helper, helping developers easily unlock more ways to play.
A new era of navigation opens, presenting a panoramic guide for business going to sea
With the continuous emergence of new technologies, new models, and new scenarios, and under the background of blocked offline meetings in the post-epidemic era, Chinese companies going overseas have opened a new era of navigation based on cloud communication capabilities, which will surely bring a new round of technology Integration and model innovation. In the sub-forum on going to sea, the lecturers started from their own practical experience and presented a clear and three-dimensional global "Navigation Guide" for everyone.
In the process of business globalization, infrastructure is facing different complex environments in different places. Litchi Operation and Maintenance Director Xiong Zhen shared the pitfalls frequently encountered in the infrastructure of overseas business with the topic of "Global Business Infrastructure Construction": business stability and continuity, delivery time and freight, connection with public cloud, Network construction, local policy risks, etc. In response to these pits, he shared practical paths and program suggestions based on his own practice.
In the process of globalization, Rongyun has built an integrated network covering 233 countries and regions around the world in order to improve the communication experience of users, with a connection rate of over 99.5% and a global point-to-point delay of 230 milliseconds.
Li Miao, co-founder and chief architect of Rongyun, cut into the factors that affect real-time communication delay, shared the design analysis of Rongyun RTC and IM global network, and further analyzed Rongyun's main way to reduce network delay: reducing routing Hop count, quality improvement, retransmission reduction, RTT reduction, and software optimization reduce system retention time. He said that Rongyun spares no effort to better serve developers and will continue to increase network construction efforts in the future.
Zou Yipeng, Technical Director of LiveMe, cited the practical process of overseas deployment of live broadcast products, and shared the key point of closed-loop global business-the construction of a cross-border payment system. At present, cross-border payments are facing difficulties such as difficulty in controlling the success rate, complicated localization, and persistent risks such as black cards and money laundering. In his speech, Yipeng Zou shared the construction of the entire cross-border payment system and put forward targeted answers to the above questions in the form of actual cases.
Zou Juan, senior technical expert of Alibaba Cloud Intelligent Video Cloud, shared the evolution route and technical architecture of Alibaba Cloud Video Cloud. In the context of globalization, with the complexity and diversification of application scenarios such as short video and live broadcasting, video cloud technology has also achieved many innovative developments. By way of video comparison, she demonstrated the technical practice of each link of the video link, and brought the technical practice of live broadcast and on-demand complete scenes.
In the keynote speech of "Global Multilingual Content Risk Control Solutions", Pei Yanmeng, VP of Curvature Product on Cloud, introduced the content review in different regions and different scenarios by disassembling the risk control cases of multilingual problems encountered in the process of going to sea. It also proposes two major future development trends of pan-entertainment going overseas: globalization and security.
Unparalleled developer event, not only technology and business
As an industry event created by Rongyun, WICC's first visit to the Flower City Guangzhou is naturally indispensable to create a grand party tradition for developers.
In addition to technical and scene topics full of dry goods, the conference also prepared a rich variety of interactive games and innovative multiple gifts for developers, allowing developers to meet friends in the collision of ideas, and absorb new knowledge in the industry in physical and mental pleasure.
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