2021 Google Developers Conference丨Help to build a diverse, equal and inclusive community

The 2021 Google Developers Conference, which brings together developers, held a symposium on the topic of DEI (Diversity, Equality and Inclusion)
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As a female CEO, one of the thoughts that WafaGames co-founder and CEO Gong Xiaosi encountered when starting a business was: how to attract more female players? ——More female content creators are needed to create game content that attracts women. Her strategy is to start with the recruitment advertisement, put the female perspective into the whole recruitment process, and focus on creating a friendly atmosphere in the daily work environment, showing "her" the most sincere side in all directions.

Li Yan, vice president of Big Data Center of Alibaba's Local Life Technology Center, is concerned about the awakening of women's self-awareness. She participated in the Google #IamRemarkable workshop in August last year, and immediately became the mentor of the workshop, encouraging everyone to speak out about their achievements and values. She herself became a promoter of #IamRemarkable from a participant of #IamRemarkable.

IamRemarkable is a global initiative of Google that encourages women and minorities to affirm their personal achievements in work and life, and actively display them, so as to obtain more development and growth opportunities. As of August this year, IamRemarkable has affected 250,000 people and 800 companies or organizations worldwide.

Chen Ding, the co-founder and CEO of Wanhuajing Cosmetics, is based in the industry of female consumers. He felt that he benefited a lot from the public gender discussions held within the team and made him aware of the importance of listening to the true ideas of women and diverse groups . So he set out to implement a series of measures to encourage more outstanding employees from different backgrounds to join his entrepreneurial brand.

Wei Yawen, the host of this symposium and senior engineering manager of Google's infrastructure data platform department, said that in the past two years, many fields, including the game industry, have been in a state of increasingly fierce competition. What kind of company can go further and further and get substantial development? —— The answer is a creative company that adapts to environmental changes. The pluralistic culture is precisely the basis for cultivating and nurturing creative culture.

In the past two years, in the game field, the global game player groups and needs have become more diversified and diverse. These changes have brought vigorous vitality and opportunities to the game industry. In the online communication forum of the Google Developers Conference, in the sharing session of "Embracing Diversified Players and Deepening the Global Going to Sea", Google invited IGG "Time and Space Princess" planner Li Mai and Habby Overseas Business Development Director Srikant Varadaraj to discuss , And share their experience of benefiting from the game market by practicing the concepts of diversity, equality and inclusiveness.

Based on actual industry experience, the three shared how game companies continue to shape the image of inclusive multiculturalism and spread positive energy by paying attention to the DEI dimension in game products and distribution strategies, so as to improve content planning, graphic experience, team structure, etc. In practice, DEI accumulates and effectively enhances international competitiveness for the company and brand.
In addition to the above activities, at the 2021 Google Developers Conference, Google will focus on partners’ corporate development needs, with the theme of “Building a Diversified, Equal and Inclusive Workplace Environment” as the theme. Google Strategic Account Manager Zhang Yan and Greater China Market Research Manager Zhang Yunwei shared a number of community activities carried out by Google employees to promote "diversity, equality, and tolerance" within the company, such as the Disability Alliance initiated by Google, which aims to help people with disabilities in society obtain clearer career development Planning to promote a more integrated work environment.

The conference shared the Google Developer Expert (GDE) representative-Yanyang's growth process from the Google Developer Groups (GDG) event organizer to the Google developer expert. This is a microcosm, and Google has always insisted on being a Chinese developer. Provide support for the healthy development of the community, and is committed to assisting the ecology of Chinese developers.
This year, a series of Google technology exchange activities, DevFest 2021, led by the Google developer community, has been continuously carried out in 18 cities across the country since November. This year's DevFest focuses on Android, Flutter, TensorFlow, and Web technology topics, bringing together Google speakers, Google developer community leaders, Google Developer Experts (Google Developer Expert, GDE) and outstanding female developers (Women Techmakers), etc. These senior organizers and sharers with their respective strengths in their respective fields will share their perspectives, skills, and experience to help more developers grow together.

DevFest your city, find more like-minded partners, and communicate and grow together!

Technical speech | Online learning | Wonderful case

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