Looking at the inventory operation of tool apps from the accounting software

With the development of the mobile Internet, there are more and more types of APPs, and the growth of some tool APPs is weak and it is difficult to achieve long-term growth. Only by increasing the retention time of users and realizing traffic monetization can we continue to develop in the fierce market competition.

Tool APP:

1) Strong substitution;

2) The user cannot use it, and the product is not easy to use;

3) Go away when used up, user stickiness is poor and easy to lose;

"Good products come from operations." If tool apps want to break the game, they must make their operations more powerful, make the products flesh and blood and warm, cultivate user habits, and improve user stickiness.

Take accounting software as an example, let's take a look at how tool-based products operate and increase user activity!

1. Understand the usage scenarios of tools and use the thinking of scenario-based operation

There are two factors that encourage users to use tool-based products, one is the demand for use, and the other is the use scenario. To make a tool-based product, you must always ask users under what scenarios they would want to open your product. This specific scenario is the basis of operations.

For accounting products, the first thing is to allow users to write down bills quickly and conveniently, and optimize the process from taking out their mobile phones to open accounting software to recording income and expenditure in various scenarios, and secondly to satisfy users' various accounting requirements. Kind of demand. For example, a bookkeeping APP provides various scenarios such as catering, travel, transportation, etc., to help users keep separate accounts and better understand income and expenditure.

2. tool-type products is that users will use

There are two things that need to be done for operators:

One is value delivery: what specific problems this tool can help users solve.

The second is to tell users how to use: only when they know how to use, users will feel the unique value of the product.

An accounting APP will provide novice guidance in the application when new users use the product for the first time, and will also launch new function tutorials after each new version is released to help users learn to use the software. This is a good tool for product operation. process.

3. Manufacturing operation points through additional functions to improve product viscosity

When the product itself has no place to operate, we can push the product to the manufacturing operation point, so that the product is not just a dry tool, but becomes flesh and blood through additional function points.

At present, most of the bookkeeping products on the market adopt the "bookkeeping + financial management" model to meet the deep-seated needs of users, extend users' online time to a certain extent, and enhance user stickiness. There are also some emerging bookkeeping products launching various cartoon stickers, scenes, and virtual character interaction to make bookkeeping more interesting and increase the retention time of users.

4. Use third-party data to operate services to strengthen the connection between products and users

The operating basis of tool apps lies in user insight and user reach capabilities, so the use of third-party data operation services has become a shortcut to quickly realize refined user operations. Huawei analyzes the intelligent operation capabilities of the service, uses data tags to accurately screen the target population, and can intelligently reach different operating scenarios such as novice guidance, churn recall, and paid conversion, maintain communication with users, and improve user experience.

For example, in addition to in-app guidance for newly registered users, the accounting APP mentioned above will also use the accurate crowd push capabilities of intelligent operations to supplement reach, so that users can become familiar with and use core functions more quickly, and improve new user retention.

*Smart operation activity process

While making the functions extremely easy to use, tool products also need to rely on operations to improve user experience by establishing a complete user operation system. With the help of the integrated data intelligent operation platform of Huawei Analytics Services, user-centric, data + intelligence to enhance product operation capabilities can help APP achieve both user and market growth.

Learn more >>

Visit official website of Huawei Developer Alliance
Obtain development guide document
Huawei mobile service open source warehouse address: GitHub , Gitee

and learn about the latest technical information of HMS Core for the first time~