My 3 months and my 1850 community seed users-Part 1

From this operation record, you will see some discuzQ operation methods, understand those operation methods that can effectively bring accurate user groups, and get a closer look at the overall operation concept design, planning, and specific implementation process.​

Take nourishment from documentary stories and apply them to the communities they run.​

My community is called Armour Technology Community 161a6d02a111ce https://chuanjiabing.com
It is recommended that you go to the community to observe the content composition, user activity, user enthusiasm, and user interaction after reading the article. Post it up to today's operations

Story begins
A long time ago, I was looking for a way to keep me earning income for a long time. Ten years ago, it was the world of personal webmasters. Six years ago, it was the hot era of personal blogs. In recent years, the WeChat public account has exploded. What should I do now?​

What I should do depends on what I can do. That being said, I must think about What is my ability to ?​

I am an it engineer who is good at programming. More than 2 years ago, I couldn't even write an article, and the title didn't work well. The content is the same as the composition I wrote when I was studying-anticlimactic. While writing, I learned from other online courses, operating communities, and operating exchange groups, and gradually mastered the basic methods of writing articles. If you write too much, writing articles will no longer be a problem.​

In terms of programming skills, I judged that I belonged to the upper-middle level. I have a very good study habit-taking notes from articles and summarizing my studies. This method allows me to learn very fast and solidly. Every quarter, I feel that I have made a lot of progress in my ability. I like writing technical tutorials. On the one hand, I sum up my experience. On the one hand, most of the online learning content is intermittent (let's call it rubbish). On the other hand, I need to make friends through articles.​

After a year or two of my previous preparation of . I have been a HUAWEI CLOUD expert for several consecutive years. Later, after my own efforts, I published it. Two books in the technical field.​

I don't like going to work, not because it is bad, but because I am used to a free and undisciplined life. I hope to spend my time on the things I expect, rather than the company's modifications and changes that have little technical content. I couldn't do my own thing while holding the company's salary, so I started to retreat.​

Back to the opening question, what should I do?

As a technician, outsourcing is actually possible, but I think this is not a long-term solution. According to my personal attributes, I will introduce projects with less than 50,000 yuan to others around me. This results in me having only 1 to 2 businesses a year at most, and I will be idle for a certain period of time.​

How about continuing to write articles?

Writing an article can't be economical in a short time, and the WeChat official account is too closed. Readers must pay attention to you in order to continue to read your article. Let alone the technical community, the traffic support for the author is okay, but if the author advertises himself and there are some articles that have nothing to do with technology, will be cut off by . Generally speaking, it is easily affected by the official WeChat official account or the official operation strategy of the technical community.​

Do programming training?

To be honest, it is very difficult to do training yourself at the beginning of the game, although it can be economical, but the pressure is relatively high. It’s a little bit high. It’s not the kind of people who want to cut leeks. They can’t accept the training that is of low quality and low technical level but comes quickly. I think that is cutting leeks.​

From the media?

Today’s Toutiao has driven a large number of self-media, and I have tried some things before. That kind of fringe tentative attempt did not get positive feedback, and I think I don't have that kind of talent, and I probably won't be able to do it.​

I counted with my fingers. Now that I already have some fan base, and I have the ability to output content, I have a lot of operations, so just focus on yourself! It is definitely not possible to write articles purely, which was excluded from the WeChat public account just now.​

It’s not good to be alone, what if there are many people? Think about the technical communities where you usually visit. There is a lot of content exchange, and you rarely need an official to drive the atmosphere. Everyone will spontaneously produce content. This kind of content that can be produced by users themselves is called UGC in the field of operations. UGC can solve content problems, and operators only need to control the general direction and guide users. It looks really good, so I started a community application survey, which is to determine which program to use as a technical community. I knew discuz a long time ago. The first reaction was to search discuz on Baidu, and then I learned about discuzQ.

The introduction of discuzQ's official website is very attractive, I have almost all the functions I want. That weekend, I set up discuzQ at home to conduct in-depth research. The actual experience and introduction are a bit different, but other similar products are not as good as discuzQ in terms of price, function and brand power. After another round of functional inspections, it was determined that the necessary functions were available, and finally discuzQ was selected.​

The program is selected, how can I take the second step? As a pretty boy with 3 years of operating experience, I quickly sorted out the resources and preliminary ideas around me, and then formed a short-term operation plan. This stage from 0 to 1, that is, the stage at which the community begins to attract users is called cold start in the field of operations.

There are three important things in the cold start phase. The first is accumulating users . The operation field refers to the users accumulated at this stage as seed users ; the second is finding problems. According to my 3 years of operating experience, the real The problem will only be exposed in practice. No matter how good the previous work is, there will always be new problems. What we can do is to find out and deal with it in time; the third is ascertain the user’s taste , through Diversified articles and final readings to confirm the style of the main content in the early days of the community;

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In the initial stage, the most important thing is to handle the procedures, understand some restrictions and make corresponding solutions. Taking the discuzQ community as an example, the first thing to be solved is the multi-account system. The Armour Piercing Soldier Technical Community closed the mailbox registration, and realized the merger of the WeChat account and the applet account system through authentication and binding (discuzQ official function). The SMS registration was retained; then there was the later upgrade and optimization of discuzQ. Because of the technical background, I chose to build PHP, NGINX and database applications by myself, and abandoned the docker and pagoda methods; finally, WeChat payment, the community has The red envelope function, reward function, paid articles, paid attachments, etc., will definitely be carried out with the help of functions in the daily work of the operation team, so payment must be activated. Once the foundation is laid, there is no need to scratch your head for these things in the follow-up.

It can be seen from the operation idea map released above that the goal set at the beginning is very high-5,000 users are to be absorbed in 60 days, but the source of these 5,000 users is based on evidence, some are accumulated from the original, and Some rely on the power of peers, and some will be attracted by content. According to the attributes of its own it, the content has also been planned and classified, and some content suitable for drainage and content for filling the community has been sorted out.​

The initial goal of the operation is clear, but it is not simple- attracts people and leaves them . If operations are compared to martial arts, then the move is to attract people, and internal force is to keep people behind. Subsequent users are inactive and not posting posts are more advanced content, and the community has already considered this aspect (the content is too long, so I have to open another article specifically).​

Aside from the topic, some communities with rigid needs will be better operated than communities with such attributes as ours. Rigid requirements such as construction exam , civil service exam , entrance exam , teach people to make money and so on. You don’t need to spend a word in the communities with these attributes. You only need to have study materials, sharing of test experience, precautions in the test field, instructions, etc., and you will attract a lot of people in relevant communities or groups. And you can also do data charging services that can immediately increase revenue.

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community drainage preliminary procedures, I prepared some basic content in the community to fill, and then started the first drainage-to organize community online activities. There are two people in the operation group. One is responsible for event design, copywriting, picture design, and friendship promotion; the other is responsible for prize selection, price communication, and registration of winners. The cost of the activity is estimated to be 7000 yuan, and the gifts are about 50 yuan per piece, which are different from each other. The purpose of the activity is to attract users who have accumulated before to register in the community, and bring more users in one life, two life and three places. In terms of numbers, it is expected to attract 3,000 new users. Because fission is to be done, the activity setting is more difficult to operate.

It can be seen that the main purpose of the first activity is to attract some high-quality content; the purpose of the second activity is to get everyone used to comment or post in the community, and help me fission into more new users, that is, two or two lives. Three things; the third activity is relatively simple, purely to set off the atmosphere. When it comes to the real promotion, I have accumulated fans in my circle of friends (about 1,500 engineers), the official account of my previous fans (more than 10,000 fans), and some technical exchange groups (about 10) to forward the small programs of the community’s online activities. Post.​

The prizes of the community activities feel okay. Please help us to see them. If you don’t feel good, you can give us feedback in the comment area.

The reason for choosing the Mini Program as a digression is that after the user clicks past, if he clicks to comment, like or post a comment, he needs to log in. It only needs WeChat authorization to log in, which can smoothly transform the person into a community user.

After the event started, a lot of new users flooded in, and it felt really nice to watch the background data increase. After about 180 users, I started to get tired. operation team immediately , hoping to adjust the problem as soon as possible. The visit is mainly to contact those friends who can be contacted in the technical group and the circle of friends, ask them if they know there are activities in the community, ask them if they participate in community activities, and ask them how it feels to participate in community activities. The investigation is carried out from the operational process, from the moment our activity reaches the user, to the user's participation in the activity, and the completion of the first comment or post, to see if there is any operational problem encountered at any stage.​

investigation results finally locked 4 problems, the first is that the award conditions are unreasonable, the operation threshold of activities 1 and 2 is high, and the number of places for activity 3 is small; the second is that there is a problem with the community content filling, which caused everyone High-standard images that can only be published by professionalism, some minor problems or unrelated technical problems, everyone is embarrassed to post on it; the third is the defect in the community function, for example, if the editor is typed, it will be clicked and published without logging in. Jump to the login page, the content is gone after logging back in, and there is a problem with the login authorization of the computer version, which often fails; the fourth one is our own problem, which is too stuck! ! ! After the influx of people, the 2-core 4G 5M bandwidth server couldn't stand it. The applet turned into a blank page and the webpage failed to access directly. This caused a large number of people who wanted to support the loss. The activity started on August 24, and the number of new users coming in throughout August was 488, 57 posts, 303 replies, and 359 active users. The embarrassing thing is that we prepared 7,000 yuan in real money, and only a few hundred were spent in the end. This event can be said to have ended in failure (the planned drainage of 3,000 people, the actual drainage of less than 500), but there is no paper loss (the budget is 7,000 yuan, the actual expenditure is less than 700).​

solves the problem most serious loss of users is the white screen of the website. We contacted colleagues in the discuzQ development team to help with the investigation, and finally determined that it was the problem of the internal and external network communication of the database and the low configuration of the server. Later, the community was adjusted to 4H8G300M, and the database intranet was directly connected. On this basis, according to the discuzQ document guidelines, the optimization of opcache and CDN has been added. At present, the community has been running normally and there is no problem of insufficient resources.​

The embarrassing thing is that this community event did not complete the 161a6d02a11859 operation goal of attracting people and leaving people behind , and there was a big failure during the event-the community was not accessible due to a blank screen. If the task is not completed, the rescue cannot be done, and the operation team has to find a way to remedy it. activity again in the short term, so the operation team focused on other directions-161a6d02a1185b content drainage . Here is a preview, content drainage is an effective means for subsequent users to continue to rise. Here is a picture of community operations for everyone to enjoy.

late, if you want to see the following 161a6d02a118ad user rising story , please leave a message in the comment area for support. If you want to know more about operation methods, please ask your questions in the comment section. If you want your community users to increase rapidly and make your own operational plan, you can contact me on WeChat at vansenb . If you have better suggestions , different views also welcome to share it in the comments section, we progress together.

Two-way travel is the most precious thing. If you have positive feedback, I will update the story of rising fans as soon as possible.