Betting on the opportunity of cloud computing in the future, re:Invent 2021 invites you to the "Ten Year Pact"

In the "14th Five-Year Plan" in 2021, the construction of Digital China has been raised to a new height, and cloud computing has appeared in it as one of the key industries. It is also foreseeable that cloud computing software may usher in new developments. Opportunity.

my country’s favorable policies for the cloud computing industry can be traced back to 2012. The “Twelfth Five-Year Plan for China’s Cloud Technology Development” first made plans for cloud computing software related technologies; the “Thirteenth Five-Year Plan” released in 2016 In the National Science and Technology Innovation Plan, it is further mentioned to support cloud computing as a new generation of ICT infrastructure.

The ten-year development of cloud computing in my country is inseparable from the strong support of favorable policies. As a leader in cloud computing, Amazon Cloud Technology has entered China following the torrent of the times and the east wind of technology policies, and has become the promoter and witness of the ten-year development of China's cloud computing. This article will trace the ten-year changes of this technology giant, explore the development context of cloud computing, and bet on the future opportunities of cloud computing.

Focusing on the "decade" of technological innovation: advancing in continuous reshaping

Amazon Cloud Technology's global 2021 Q1 financial report shows that its annualized revenue reached 54 billion U.S. dollars, a year-on-year increase of 32%. If you think of it as an independent company, you can even get fifth place in the global technology company qualifying competition.

Back in 2006, who could have imagined that an internal entrepreneurial journey started by a 57-person technical team who withdrew from the retail business could achieve such a glorious achievement today, 15 years later.

If the concept of cloud computing was incubated in the view of "the network is a computer" put forward by John Gage, the co-founder of SUN Microsystems in 1998, then Amazon Cloud Technology launched the Elastic Computing Cloud Service (EC2 for short) in March 2006. , It is the first time that the virtual concept of cloud computing has a substantial "form", and a new era of computing era has also started from this.

Looking back over the past ten years, whether it is for emerging technologies such as artificial intelligence, machine learning, edge computing, and quantum technology, or focusing on underlying technologies such as servers, serverless, and Nitro architecture, Amazon Cloud Technology has left behind in the history of global cloud computing development and technological innovation. A strong stroke.

Let's look at emerging technologies first. In the field of business intelligence, Amazon QuickSight, as the first pay-per-session business intelligence (BI) service, strongly solves the "last mile" problem of big data applications; in machine learning, the launch of Amazon SageMaker opens up a new field of cloud services ; In terms of edge computing, Amazon Wavelength brings the computing and storage functions of Amazon Cloud Technology to 5G networks, enabling the construction, deployment and expansion of ultra-low latency applications on edge devices; in the field of quantum computing, it is the first to launch fully managed Amazon Braket, its quantum computing service, can help researchers and developers use technology to accelerate research and discovery by providing development tools, simulators, and access to a variety of quantum computers.

Look at the underlying technology again. At the server level, the launch of the hardware service Amazon Snowball ensures the rapid and safe migration of massive data to the cloud; in the serverless field, professional tools for building serverless data lakes, Amazon Athena, Amazon Glue, and serverless computing products, Amazon Lambda, are two-pronged; In the field of computing and storage services, the Amazon Nitro architecture was launched in 2017 to help enterprises get rid of the constraints of virtualization and achieve "zero" loss of cloud server performance. The second generation of self-developed Arm architecture processor Graviton2 launched in 2019, creating large-scale use of enterprise-level applications The situation of cloud Arm architecture services is 40% more cost-effective than x86 architecture.

In addition, Amazon Cloud Technology also "for the first time" released Amazon Aurora, a cloud-native relational database with both performance and cost-effectiveness, and Amazon Outposts, a service that can achieve a truly consistent hybrid cloud experience, and a fun and interesting automated service that everyone can play. Driving a racing car Amazon DeepRacer... At present, Amazon Cloud Technology has more than 200 broad and in-depth cloud services.

The breadth of the fields covered by innovative technology is the strongest expression of the company's technical strength, and the many "firsts" are the greatest affirmation of technological innovation and the best proof that Amazon Cloud Technology is constantly reinventing itself.

Now we are pulling our attention away from the development of the enterprise itself to the farther market. What kind of assistance and changes has Amazon Cloud Technology brought to the Chinese cloud computing market in the past ten years?

The "Ten Years" of China's Cloud Market: Rapidly Promoting Enterprises to Go to the Cloud

At the China IT Leaders Summit in 2010, Robin Li commented on cloud computing, which is still in its infancy in China, as "old wine in a new bottle", and when it comes to its large-scale commercialization, Ma Huateng humorously said "to the era of Avatar possible". But no one expected that in just ten years, China's cloud computing market has undergone earth-shaking changes.

According to the China Academy of Information and Communications Technology's "White Paper on China's Digital Economy Development in 2020", the scale of China's cloud computing market reached 133.4 billion yuan in 2019, a year-on-year increase of 38.6%. It is expected that the trend of rapid growth will continue in the next four years.

Under the trend of cloud computing, Amazon Cloud Technology and China’s cloud computing market “complement each other”. The former requires business expansion in the vast market of China, while the latter benefits from the technological “nutrients” brought by Amazon Cloud Technology. For a long time, Amazon Cloud Technology has attached great importance to its investment in technology in the Chinese market. In the past two years, it has been affected by the acceleration of China's digitalization process, and its technology and products have been implemented and updated more rapidly. In 2020 alone, 290 new services or new functions were released in China. The technical scope covers popular tracks such as data analysis and machine learning, providing strong support for the digital transformation of Chinese enterprises.

With the fermentation of Chinese companies' "going to sea", helping companies to go abroad has become one of the important strategies of Amazon Cloud Technology in China. Amazon Cloud Technology has focused its efforts on data supervision and security compliance, which are most concerned by overseas companies. First, the industry defines the responsibility sharing model on the cloud. As a cloud vendor, it is only responsible for protecting and operating the infrastructure, while the overseas companies hold the ownership and control of the system and data.

Secondly, at the system and data level, Amazon Cloud Technology provides enterprises with comprehensive cloud security tool support, including more than 230 security, compliance, and management services, functions, and best practices. At the same time, it is compatible with other computing, storage, and data services. Can achieve deep integration.

It is worth mentioning that in March of this year, Amazon Cloud Technology first released the "troika, go hand in hand" China business strategy-"Chinese customers deeply cultivate local", "overseas customers rooted in China" and "Chinese customers successfully go overseas." At the same time, it puts forward five major measures to further implement this strategy, and promote the upgrading of local industries with technology investment, strengthen collaboration, cooperation, practical innovation, and talent training, and help Chinese enterprises to reshape and innovate on the cloud.

Currently, China has three regions: Beijing, Ningxia and Hong Kong. In the past "ten years" of China's development, Amazon Cloud Technology has become an indispensable part of the history of China's cloud computing development. Now, it is ready for the next "decade".

And what Amazon Cloud Technology brings to Chinese and even the world's technology companies and developers is far more than its innovative products, but also technical evangelism with more long-term significance.

"Ten Years" Leading Technology Evangelism: Looking at the Direction of "Cloud" Movement from Re:Invent

With the rise of the concept of cloud native, a new technological innovation revolution in the cloud computing industry has kicked off. Not only are cloud companies trying to seize this opportunity, but also startup companies have emerged one after another.

Large companies are at the forefront of technological innovation by relying on their own technological precipitation, but startups can only cross the river by rubbing the stones with technical enthusiasm, and if they are not careful, they will lose everything. Abundant funds, cutting-edge technology, and professional talents are mostly in the hands of the former. The isolated island of information between the two not only restricts the development of startups, but also hinders the rapid progress of the industry.

Until 2012, a world-class hard-core technology event in the cloud computing industry, re:Invent, made its debut on the stage of history for the first time. The power it generated radiated from Las Vegas, USA to the entire world, breaking the information of the cloud computing industry. The isolated island releases cutting-edge cloud technology to the eyes of every developer.

This grand event set up more than 100 schedules, covering almost all fields of cloud computing. More than 6000 developers from all over the world gathered here. They used three days to learn and exchange various cloud technology practices and latest developments. Industry cutting-edge information. In 2021, the re:Invent conference will share more than 1,200 topics, with 60,000 people participating.

Also in this event, cloud native began to transform from the concept of "intangible" to "tangible" products-Amazon Redshift, the industry's first cloud-native data warehouse launched by Amazon Cloud Technology, successfully implemented the theory into practice and realized the concurrency Maintaining continuous and stable query performance during the expansion process makes the data warehouse no longer just a patent of a super-large enterprise, and at the same time lays the foundation for the rapid development of the subsequent cloud-native industry.

Since then, the annual re:Invent has become one of the industry events that developers all over the world have been waiting for. The new products and services released on it have always been the vane of the development of the entire cloud computing industry. Just as the enthusiasm of Amazon Cloud Technology to pursue technological innovation has never been extinguished, the glory and mission of re:Invent have never stopped.

At re:Invent in 2014, Amazon Cloud Technology launched the first database specifically designed for the cloud, Amazon Aurora, which opened the curtain of the cloud database era. This relational database, which is fully compatible with MySQL and PostgreSQL, still maintains the fastest growing service in Amazon Cloud Technology's history.

In addition, at this conference, it also released Amazon Lambda, the first serverless computing product provided by a public cloud provider, to realize the automatic management of underlying computing resources and promote the further development of serverless computing.

As the time advances to 2017, when AlphaGO defeated the human Go player Li Shishi and sparked heated discussions in the technology circle, the era of machine learning engineering has quietly arrived. At this year's re:Invent, Amazon Cloud Technology launched Amazon SageMaker, a fully managed machine learning service for all developers and data scientists. With SageMaker, developers can start training models after preparing data, which greatly improves the efficiency of machine learning model construction, training, and deployment.

In 2019 re:Invent, Amazon Cloud Technology further released Amazon SageMaker Studio, creating the first fully integrated ML development environment. At this time, the scale of re:Invent conferences has increased to 10 times (more than 60,000 attendees in 2019) .

In the cloud database field, after Amazon Aurora, Amazon Cloud Technology released Aurora Serverless V2 at re:Invent 2020, which can be expanded to support hundreds of thousands of transactions in less than a second, and the cost of configuring capacity according to peak load In comparison, it can save up to 90% of database costs, and innovatively realize the automatic elastic scaling of cloud-native relational databases like microservices.

At present, Amazon Cloud Technology has successively released and provided more than a dozen specially constructed database services through re:Invent, supporting eight data types: relationship, key value, document, memory, graph, time series, wide column, and ledger.

While developing itself, Amazon Cloud Technology did not build a car behind closed doors, nor did it hide its own technology privately. Instead, it gave full play to its role as a leader in the industry. As an evangelist of cloud computing technology, it is active on the world stage and uses re:Invent as a window. Break through the information barriers between advanced technology and developers, create a vane of technological innovation in the cloud computing industry, and drive the direction of the tide of the times.

re:Invent 2021, the "10-year" covenant

As the end of the last decade and the beginning of a new decade, 2021 is the year of sailing for a new era of cloud computing, which also means that more technological innovation opportunities will be opened from this year.

At the same time, 2021 is also a ten-year agreement between re:Invent and global developers. As a grand event in the cloud computing industry, re:Invent has been committed to serving as a "bridge" between Amazon's cloud technology and the world for ten years, delivering technological innovations and trends to enterprises and developers. Today, at the turn of the decade, re:Invent 2021 is also arriving as scheduled, taking advantage of the aftermath of history.

On November 30th, Beijing time, the 2021 Amazon Cloud Technology re:Invent Global Conference will officially kick off in Las Vegas, Nevada, USA. At the same time, the conference will be held in the form of online live broadcast simultaneously to distribute this to global developers. "Tickets" for a technical carnival party.

As in previous years, re:Invent 2021 will also gather heavy guests. A series of future-leading innovative technologies and services will be on stage here. Customers of all sizes, global industries, and Amazon cloud technology partners will share their latest updates here. Business innovation practice, re:Invent 2021 will have more than 1,200 themes to share, and 60,000 people will participate.

Different from previous years, this re:Invent conference will usher in the tenth anniversary celebration. At the same time, Adam Selipsky will participate in the Amazon Cloud Technology re:Invent Global Conference for the first time as CEO, and discuss cloud with many top cloud computing experts. The future of service.

Looking back at the past ten years, re:Invent is well-known as a grand event leading the trend of innovative technologies such as cloud computing, and information about advanced cloud technologies radiates from here to the world every year. Looking forward to the next ten years, what surprises will it bring us? Starting from re:Invent 2021, wait and see.

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