New functions of intelligent operation, multi-wave marketing fully accessible

push reach rate is not high, the conversion effect is not good?

Nowadays, news push is already an important tool for APP’s daily operation. Good news push can effectively enhance user stickiness and improve user experience. However, all good news pushes are based on the premise that they can reach the user terminal, so message push The arrival rate is particularly important.

In order to increase the arrival rate of messages, companies will reissue messages to unreached users. Smart operations has also launched a multi-wave marketing function, adding reissue task nodes for Push sending nodes and SMS sending nodes, so as to realize the task of reissuing users who have not sent the task for the first time, and increase the reach of the event.

*Multi-wave marketing flow chart

Two simple steps, automatic reissue touch

In the first step, sets the waiting node, the waiting time range is 1-120 minutes . After the process enters the waiting node, it starts to wait. After the waiting is over, the unreached data table is calculated according to the data of the previous node's sending list and receipt table.

*Waiting for the node page

In the second step, sets the reissue method and content , which only supports Push and SMS replacement channels to reissue, and will also prevent interruptions to users who have not arrived to avoid repeated sending.

*Reissue Push page

SMS replenishment, direct to sleeping users

Push plays an important role in APP operation, especially in activating users and improving retention. However, in actual operation, all aspects of Push (sending Push, reaching users, user clicks, user consumption) will have the problem of users "turning off notification permissions", and eventually they will not be able to truly wake up from sleep because they cannot reach the user.

For closed push users and offline users that Push cannot reach, operators can use the multi-wave marketing function to supplement SMS, that is, send SMS to users who have not delivered push messages, so that the information can be more targeted directly to the sleeping users , Which not only guarantees the reach of news but also saves costs.

For example, a social app will choose Push as the main channel for silent user activation, and push content or people of interest to users. When the push message does not arrive, the customer will be notified by means of short message delivery.

4 suitable, comprehensively improve the message arrival rate

Of course, if you want to comprehensively increase the arrival rate of messages, you must achieve refined push, that is, push the right content to the right people at the right time. The intelligent operation platform is precisely to find the 4 "suitable", to help operators to significantly improve the quality of push activities, to achieve more efficient user operations, data-driven lean growth of the enterprise.

• The right person: Intelligent operation is based on Huawei's analysis service, which forms a closed loop of user behavior data to help operators accurately screen the target group, that is, select the "right person";
• Appropriate timing: Push timing test determines the best trigger timing for users, and supports timed and periodic tasks to meet "appropriate timing";
• Appropriate way: Integrate multiple reach channels such as Push and SMS to meet the reach needs of different scenarios, and can carry out multi-wave marketing to achieve the "appropriate way";
• Appropriate content: Test the push content to verify the conversion effects of different solutions, so as to determine the best content arrangement and achieve "appropriate content".

Learn more >>

Visit Huawei Developer Alliance official website
Obtain the development guide document
Huawei Mobile Services open source warehouse address: GitHub , Gitee

and learn about the latest technical information of HMS Core for the first time~