Customer story丨How can a passionate youth succeed in starting a business? They have been thinking about this for 10 years

Entrepreneurs’ stories often start with the founder’s personal ideals and hobbies, and how to achieve business success is a road that keeps hitting walls and moving forward. On this road, partners are often the key to success.

"We hope to wrap the cold code with something with warmth." Wang Linle, the founder of Friendly Speed, summed up his career in the past ten years in this way. He likes beautiful visual communication, and he hopes that the code can be delivered to users in a more elegant way. In order to make this "elegant" landing, Wang Linle and his team are constantly looking for changes, and Tencent Cloud Weibo is an important force that appears on the road to landing.

Beauty is productivity?

The story of friendly quick rides originated from the pursuit of beauty by several young people.

When he was in college, Wang Linle studied engineering, liked photography and loved making friends. After graduation, he also worked part-time as a contract photographer for Xinhua News Agency. These experiences set the tone for his future entrepreneurship- beautiful and practical , user The vision and experience are better. Wang Linle hopes to provide customers with convenient and high-quality services while retaining their own unique style. This initial aspiration triggered the transformation of Friendly Speedy Team again and again.

Looking back at the starting point of the story, in 2011, at a classmate reunion, Wang Linle and his university friends decided to start a part-time business in a snap. Initially planned for specific groups of people want to launch a good-looking enough so that ordinary people can trade in copyright content portal . Even today, Wang Linle recalled that he still felt that this product was the most attractive on the entire network.

But personal pursuits were quickly "learned" by reality. Vision and experience can bring user growth, but they cannot improve commercialization efficiency. They began to realize that the positioning of "beauty is productivity" seems to be just a few people's "self-confidence".

So Wang Linle led the team to try to get closer to the users, to learn more about the real needs of the users, and to continue to "add code" on the basis of beauty and ideals, and finally polished the friendly and quick builds that appeared, and became an "elegant" bridge between users and code.

From To C to To B, build a temperature site for stylish brands

Among the various paths they tried to reasonably realize the accumulated user traffic, there was one path that drove the birth of the friendly fast ride. When Wang Linle and his team tried to divert users to the e-commerce platform, they found that even shops selling very high-quality products generally lacked the visual and experience, and the homogeneity was also very serious. "This greatly affects users before and after. The consistency of perception and perception will lead to psychological gaps; so at the time we thought that even the store experience was also optimized.” Taking inventory of the company’s past experience, Wang Linle believes that the team has the experience and technical advantages of building websites, as well as aesthetic ability. From the market point of view, there did exist a number of stylish merchants at that time, and they could have their own portals instead of relying solely on e-commerce platforms.

Therefore, in 2014, they turned to To B. Several young people who pursued the ultimate beauty really gathered together to start a full-time business. In order to pursue their personal ideals, they also struggled to provide stylish website services to enterprises and brands. "Whether it is a business user or an individual user, we all hope to bring him a very good, extreme experience from the visual experience to the process of perception."

The users who are friendly and quick to take "Angel Batch" include Hanfu Tide brand, Flower Art, B&B and other businesses that seem to be very tonal. With the advancement of the business model, Friendship Speed has finally determined its position, serving have brand premiums and need brand premiums for .

Exploring and accumulating, and constantly embracing changes just for the pursuit of more "beauty"

"The business model of friendly and quick build has three major stages of evolution. In the first stage, we have just switched from to C to to B, thinking that beauty is productivity; in the second stage, we found that to solve the pain points of to B users, it is above "beauty". The thickness of the product is also needed; the third stage is the breadth of services, including traffic, operations and other ecological resources, which are related to the nature of business. The above three points add up to the real "beautiful" productivity."

From simply building a website, to launching application markets, open platforms, omni-channel ERP, etc., to connecting external capabilities and platforms, Friendship Speed is gradually turning to a full-scale SaaS service provider while maintaining its tonality.

It is precisely this kind of persistence and constant self-"correction" of their original intentions. They successfully walked through the road of entrepreneurship for ten years and became the more than 2000 brands such as LVMH and Chow Sang Sang. On the way to self-growth, eventually, the mountains and flowing water find a friend and meet Tencent Cloud.

"To T", To Tencent, "speed"

In the third stage of entrepreneurship, Friendship Speed decided to fully embrace Tencent's ecology. They used a fresh word "To Tencent" to describe the partnership with Tencent.

One is Tencent’s blessing of for the friendly brand. Small and medium-sized enterprises can win large customers, and more depends on very refined service and response speed. Building 1v1 teams to serve large customers often "loses money and earns praise". Tencent Cloud has helped them greatly increase industry visibility and reduce customer acquisition costs. Efficient strategy for major customers.

The second is Tencent's private domain traffic conversion capability . "Cooperating with Tencent will drive the company's overall product thinking and industry vision changes tremendously." Tencent is good at C to B traffic diversion and can integrate more resources of Tencent Group to empower partners. Friendly Speed has become a private domain traffic. The head player. In the private domain traffic, it builds its customers' brand awareness and user mindset, and monitors the traffic over long links. The private domain of its major customer "MINISO" serves as much as 70 million GMV per quarter.

The third is the product and organizational structure system . Friendship to quickly improve the product security level, ’s low-code platform and Friendship 161bc6dbd38a11, "Based on the accumulation and reuse of components, it requires front-end developers to have experience levels. Significantly reduced, the development efficiency can be increased by more than three times.” At the same time, through learning Tencent’s product thinking, friendly and quick cooperation, and quickly explore more efficient organizational forms, such as building its own “Customer and Ecological Cooperation Department” corresponding to Tencent’s Industrial Ecology Department, Adding an architect post to revitalize the overall plan and so on.

From 2018, Youhaodao began to contact Tencent's ecosystem, and corresponding products have been put on the shelves in its application market. Nowadays, Youhaodao has launched joint development products with Tencent Cloud Weida low code and many other cloud products. So far, Wang Linle's team has fully integrated into Tencent's ecosystem in terms of products, technology, ecology, and organizational structure, and the "To T" model has been fully formed.

the strong, walk with the wise, and outperform the next ten years

Tencent has comprehensively improved the product system and technical efficiency of the friendly fast-paced product, and the friendly fast-paced cooperation road is precisely paved by the complementary advantages and disadvantages of the two parties and mutual growth.

Tencent Cloud technology helps Friendship Speed to quickly improve the product's security level and delivery efficiency. After the introduction of Tencent Cloud's low code , the friendly quick-to-build technical team has also greatly improved in terms of agility and collaboration. In the past, for start-up teams, the cost of development manpower and time remained high. When customer demand came up, they usually had to be particularly anxious. However, due to development cost considerations, they often failed to keep up with the customer’s time requirements and missed many business opportunities. .

Kindergarten is located in Gaotai County, Zhangye City, Gansu Province in the northwest. Because of the remoteness of the area, many resources are very limited. During this summer vacation, the principal of Qiseguo Kindergarten found a friendly quick ride, hoping to quickly customize a small program with enrollment function. With the help of WeChat, it took less than a week to complete the release and launch of the kindergarten mini program, catching up with the peak season of autumn recruitment. Through the small program built by the micro-build, teachers can complete a series of tasks such as filling in enrollment information, online payment, filling in the assessment report of child growth, daily leave, registration for activities, and collection of suggestion mailboxes. The offline work was transferred to the online, and the collection and sorting of paper documents was also replaced by electronic forms. In Wang Linle's view, this is not only a custom development business, but also a real sense of the dividends of embracing advanced technology, speeding up delivery efficiency, and also helping the digital transformation of traditional industries.

Based on Tencent's experience and vision, Friendship Speed has achieved remarkable results. Ten years have passed, and Friendship has been striving for the dual goals of seeking beauty and serving customers’ digital transformation, gradually pinpointing its position and standing firm in its own footsteps. Their timely extension of cooperation tentacles has joined Tencent Cloud’s cooperation ecology. . Tencent's product capabilities and ecological advantages, Friendly Speedy can focus on its own aesthetic pursuits and focus on user pain points to polish products, and 161bc6dbd38b2a Tencent Cloud will provide all-round support for it, help partners to achieve ecological landing, and make a solid progress. Each step is .

This kind of entrepreneurial growth story continues in the ecosystem of Tencent Cloud...