Does Metaverse bring immersive smart login? Have you learned it?

The meta-universe concept favored by the capital market is making waves. As an Internet application and social form that blends reality and reality, the meta universe is closely related to immersive experience.

Multiple paths to create an immersive smart login without perception

The "Law of Design" mentioned the essence of "immersion", that is, people focus on the immediate goal, fall into the scene created by the designer, and thus forget the real world scene, thereby bringing virtual and spiritual feelings and perceptions.
As far as the APP login scene is concerned, as the first step for users to open the application, the login and registration styles of most of its applications are relatively simple, which is incompatible with the immersive scene. The non-immersive login page makes the login path completely separate from the application scene, such as watching movies, socializing, etc., as if just wanting to enjoy a movie journey, suddenly a login page with no style at all jumps out and interrupts The user's experience imagination, the effect can be imagined is very poor: the user will not register and log in, and the scene experience is disturbed.
At the moment when Meta Universe is popular, the login scenarios of various applications should be more immersive, and the immersive smart login becomes
For the new proposition. Umeng + product operation expert Wei Yishuang introduced three methods for APP to build immersive login:

One is the scene immersion mode. The scene immersion mode, as a full-screen mode, often has a larger viewing angle and no frame, which imperceptibly creates a psychological hint to the user that the application is unlimited. The scene immersion mode is often a rolling and dynamic mode. In addition to dynamic playback designs such as horizontal scrolling, vertical scrolling, and cut-to-screen playback, it will also directly enter the immersive perspective after the application is launched to enhance the user's perception experience.

Second, use the immersion mode, which is often displayed in a horizontal or vertical screen mode. The background uses a static picture. Although it is not as vivid as the scene mode, it can intuitively reflect the core purpose of the application. Therefore, by inserting usage scene pictures, or placing partial element layouts, it fits the business scene highly and enhances the user's interactive experience.

Third, half-screen or pop-up login mode. It can quickly let the user enter the immersive state, so that the user will not jump into the play when logging in, or even recall the previous behavior in series.
However, the above path does not attract users' attention to make users forget that they are logging in to the application, but achieves intelligent login without perception and immersion by coupling the path with one-click login, thereby optimizing the user experience.
The so-called one-key login mode is a set of number authentication process developed by the operator, and the user completes the login under known circumstances throughout the whole process. Specifically, when the user actively evokes the registration/login link to enter the pre-fetching number page, the pre-fetching number page only displays the mask number and prompts that authorization is required for this link. When it is still a mask, the developer cannot obtain the relevant Mobile phone number data.
The operator authentication service terms must be inserted into the pre-fetched number page, and the terms check box is not checked by default. The user is prompted to read the service terms carefully before deciding to check it. After the user actively agrees to the service terms, the closed loop of number authentication can be completed. Then, the one-click login button is highlighted, and the user actively completes the login process. Then, the developer can obtain the user login account, allowing the C-end user to register/login in an autonomous, knowable, authorized, and selective situation, which not only protects the user, but also Protected developers.
It is worth noting that during this process, if the user does not want to use the mobile phone number for authentication, he can still jump back to other verification methods and complete the registration and login authentication in this case to ensure the compliance of the process to the greatest extent.

Distinguish the pros and cons of login mode, who is the final winner

Why choose local number authentication and one-key login? The various login methods on the market have their own advantages and disadvantages. Take the account password login form as an example. As a free mode, it is extremely commonly used in various fields. However, the application of this method in terms of user retention rate, risk safety, user experience, and user behavior tracking is not ideal.
Different users have their own unique account naming habits, which does not fit the developer's management account system model. In addition, the increasing complexity of password rules also compromises the user experience to a certain extent. Developers also have the experience of abandoning login or even uninstalling applications as users because they can't remember the login account password.
At the same time, the account password mode also has a high security risk. Once a user is stolen, the time and energy spent in retrieving it will be a great loss to the user experience, and it is likely that the developer will no longer be able to reach the user.

On the other hand, authorized login of social accounts is also a more popular form of login nowadays. For example, users can log in or authorize applications through third-party social accounts such as Weibo, WeChat, and Alipay. Although developers can obtain identifiers such as OpenID or UnionID after users log in to the application, they can be used to build the account system, but the uniqueness and traceability of social account logins are still relatively poor, and sometimes these information cannot be used to point to a unique person.
In fact, if the OpenID or UnionID used for third-party login is also the user's WeChat account, developers will have many restrictions when they want to track users in the future. For example, a developer needs to have an official account or subscription account, and only when the user pays attention to the official account or subscription account can the user be identified by OpenID or UnionID, so the tracking efficiency and effect are not ideal.

In addition to third-party authorized logins, SMS verification, as the most widely used user login mode, is actually particularly disadvantaged. The SMS verification itself is based on the underlying capabilities developed by the operator, which can be directly retrieved through the API, which is more convenient. However, the SMS verification mode always needs to wait for the SMS sending and receiving process, and the SMS itself can be stolen by technical means, so there is still room for optimization in terms of user experience and security risks.

Whether it is traditional account password login, social account authorization login, or SMS verification login mode, all have their own problems and are not recommended. On the contrary, the forms of local number authentication and one-key login are more comprehensive, which can effectively deal with most scene problems.
Why do you say that? First of all, generally speaking, a single user has at most two mobile phone numbers, so the uniqueness of the mobile phone number is higher, and it is easier to point to the unique user.
Secondly, the local number authentication and one-key login do not require the user to enter the account password, wait for SMS verification, or jump to multiple pages for authorization, but only need to see the page authorization and click to log in. The whole process is only one second , So it performs very well in terms of user experience and retention.
In addition, the two modes of local number authentication and one-key login are in closed and controllable business processes. Users can only complete this operation on their mobile phones. There is no account theft, so the security risk is extremely low. After the C-end user completes the mobile phone number authentication and logs in, the developer can track the user through a unique mobile phone number under legal compliance. Therefore, number login is undoubtedly the best form of performance.

The "San Yi" and "Three Taboos" of the Login Scene

To create an excellent application login process, in addition to an excellent login mode, it is also important to polish the page and process design.
In this regard, from the perspective of helping developers improve the C-end user experience, developers should implement the "three suitable" and "three taboos" to help developers design their own login and registration business flows, so as to increase the registration rate of users And the retention spin rate reaches the highest.
The first of "Three Appeals" is to simplify the login process and ensure that the number of login page jumps is reduced to a minimum, with 1-2 steps being the best. Take a voice social application as an example. As a system application, starting the application directly pulls up the registration login page, and attracts users to register the application through this type of strong login mode.

The second option is to place application business scene elements through scene immersion or use immersion. For example, an educational application may have teaching scenes between teachers and students, while a travel application incorporates materials of scenic spots in various places, and establishes brand interaction with users from the registration/login page, thereby conveying application usage and brand value.
The third option is to distinguish between new and old users. There are actually differences in the login scenarios for new and old users. Developers often know little about new users, or new user login accounts have not been used, so the login process may need to jump to two pages, while old users only need a single because of complete information. The login can be completed on the page, thereby enhancing the interactive experience and optimizing the churn rate of users.

And the first taboo is the immersion dynamic effect on the hard, which leads to application lag. When designing immersive motion effects, developers must consider the application’s endurance, because some applications may have a freeze when pulling the registration/login page, and a similar sense of inflow will greatly damage the user’s experience.
The second taboo is that the process is cumbersome and requires the user to read the text carefully without visually distinguishing the login level. The third taboo is that login requires multiple page jumps, which leads to the loss of users.
As the meta-universe era is approaching, the registration/login page, as the initial port of the application, is very important to the user login rate and retention rate. In the age of mud and sand, a good registration/login process design can help the application attract more Users, stand out from the market.
In response, Umeng+, as a leading third-party global data intelligence service provider in China, is deeply coupled with developers and launched +Smart Authentication , providing developers with a simple and secure number authentication login solution, one-stop fast Integration to improve registration conversion rate.
At present, the authentication success rate of Umeng + smart authentication number is at the market leading level, and the server success rate is as high as 99.9%. The proportion of available time is measured in minutes, and the stability is as high as 99%, which helps developers to develop their business while ensuring service stability.

Smart certification will participate in Umeng + annual promotion "year-end special selection activities", as low as 78% off, developers are welcome to pay attention
The official website of Umeng+ and smart certification products. Learn more and use smart authentication now: https://www.umeng.com/u-verify

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