Huawei key ring service works with flight butler and high-speed rail butler to create a beautiful travel experience for 200 million travel users

On December 14, 2021, HUAWEI Developer Day will meet with developers in Shenzhen. Guomeng, the senior business director from flight butler and high-speed rail butler, attended the innovative development sub-forum to share with you how to open up the account system and link the traffic matrix with one click.

The parent company of Flight Butler and High Speed Rail Butler, Shenzhen Huoli Tianhui Technology Co., Ltd., is the largest independent travel service platform in China. It has successively launched Flight Butler App and High Speed Rail Butler App, with a registered user base of 250 million+, providing users with ticketing services. One-stop travel services including services, flight status, hotel reservations, etc. With the expansion of the travel business landscape, the product forms of the flight butler and the high-speed rail butler are constantly enriched. In addition to the App, users are also reached through the negative one-screen card, the itinerary assistant quick application, and H5.

The traffic source channels are rich, and then we need to think about how to improve the traffic conversion rate. In the conversion process, user registration and login is the first and most critical step. Previously, the mainstream login methods were roughly as follows:

1. Account password login;
2. Login with mobile phone number and SMS verification code;
3. Third-party account is authorized to log in.

However, these methods are generally cumbersome to operate, and even needs to jump out of the product page . And if the user has already registered, and the login method is changed next time, if the login account is different, it will bring new problems, such as: the itinerary information can not be exchanged between the two accounts, the subsequent merger account processing difficulty, etc. These problems not only damage the user experience, but also increase the account operation burden of the butler team, which runs counter to the original intention of increasing the conversion rate.

Huawei key ring service makes these problems easy to solve. After users log in in any form of the same developer's product, they can log in with one click in other forms, and easily connect to App, Quick App, H5, and the process is safe, smooth and efficient. Convenient.

At the beginning of the access, the butler team paid the most attention to functional safety, and one of the core advantages of the key ring service was safety and reliability, which was mainly reflected in several aspects.

1. The app, fast app, and H5 that support this service are configured by the developer, and user authentication credentials cannot be obtained without authorization;
2. The user’s personal information is stored locally on the device and transmitted using Binder to ensure data security;
3. After the user uninstalls the App, the login information will also be deleted.

showed detailed data on the conversion results that the 161bc12588dbb5 key ring service

From the perspective of user quality, among the total users of flight butler and high-speed rail butler, newly registered users on Huawei platform accounted for 49%, and the proportion of newly registered users on Huawei platform on new devices reached 74%, which is quite impressive compared to other platforms. From the perspective of user experience, since the launch in October, the monthly increase of users who log in through the key ring service across applications and forms has increased by 80% month-on-month. It can be seen that users generally recognize the functional experience of the key ring service. From the effect point of view, the conversion rate of new device users from opening the APP to logging in has increased by 12%. Finally, from the perspective of cost, users who originally logged in with a mobile phone number verification code can switch to one-click login with a key ring, which reduces the cost of text messages by 2.5%.

In general, there are many high-quality users, good user experience, and large key ring service 161bc12588dc5c brings immediate benefits to flight butlers and high-speed rail butlers.

In the future, the flight butler and the high-speed rail butler will work with the key ring service to create more exciting functions for users, provide users with convenient and intelligent services, and make the travel experience more beautiful.

Learn more >>

Visit Huawei Developer Alliance official website
Obtain the development guide document
Huawei mobile service open source warehouse address: GitHub , Gitee

and learn about the latest technical information of HMS Core for the first time~