How does the overseas game reach the global Microsoft Store and Xbox platform Krypton players?

In recent years, the scale of game products going overseas has increased year by year, and overseas influence, overseas market share, and global user scale have continued to expand. The scope of "going out" has gradually shifted from Hong Kong, Macau, Taiwan, and Southeast Asia to the world. While developing mature markets such as the United States, Japan, South Korea and Europe, it is actively exploring emerging markets such as the Middle East, India, Russia, and Brazil. In the first half of 2021, games going overseas continued to grow at a high rate, with actual sales revenue of 8.468 billion yuan, a year-on-year increase of 7.9% and a year-on-year increase of 11.58% . On the whole, overseas revenue of game products continues to grow, and domestic games "going out" and building a global development pattern are the general trend.

(Estimated number of game players worldwide)

However, with the explosive growth of game products and underwhelming, can game companies stand out from the competition of many similar products with the help of a good player ecological platform and unlock the hearts of more players?

As an intelligent cloud service provider with deep cultivation in the game field, Microsoft Azure is committed to helping game companies to ignite innovation and development acceleration engines through advanced cloud technology, while building a unified and good ecological platform to provide game companies with more access Opportunities for high-value game players, "swift" have more to accelerate the expansion of customers, and obtain more opportunities for development!

Accelerate customer acquisition, unlimited potential

Since the launch of Windows 10 on July 29, 2015, Microsoft has been building a unified Windows platform ecosystem around the world. With the official release of Windows 11, the Microsoft Store will also release more and more benefits for game developers, providing them with more imagination, applications, entertainment and gaming experience:

• April 28, 2021, Microsoft announced worldwide 13 Yi units monthly active devices running Windows 10 systems worldwide 200 Duo countries and regions. At the same time, all Microsoft Windows 10 active devices have their own Microsoft Store. Currently, the Microsoft Store has 1.2 billion monthly active devices worldwide and 235 million monthly active game devices . It is obvious that it can bring huge opportunities for the game products in it.
• As a channel store dominated by PC users, Microsoft Store provides opportunities for customers to attract players. At the same time, Microsoft through the Xbox Game Pass for PC service, can continue to provide users with high-quality games from the host platform
• Based on the PC development environment, Microsoft Xbox is committed to empowering game developers to lower the threshold, make it easier to develop and innovate game products, and fully release their creativity. After continuous development, currently has more than 4000 studios developing games for Xbox, covering 67 countries around the world. The total revenue of ID@Xbox games exceeds 1.5 billion US dollars. provides a strong global consumer market for game developers.
• Microsoft’s latest series of Xbox Series X|S hot games such as "Microsoft Flight Simulator", "The Elder Scrolls", "Fallout", "Forza Horizon", "Halo", "FIFA", "NBA2K" and "Assassin's Creed" "You can download it directly on the platform. You can purchase Xbox Game Pass just like the Netflix subscription model. Players can play more than 300 games for free starting at just $9.99 a month. For game developers, ID@Xbox is a large community of independent developers, with more than 100 games released on the Xbox platform, with a total revenue of more than $1.5 billion . In the future, Xbox and Azure will invest more in cloud games, allowing more game developers to work together to build bridges for users on different platforms, and realize the vision of "playing with anyone on any device and anywhere"

Microsoft's overseas gaming ecosystem has a strong customer acquisition platform

Microsoft Store, Xbox and Microsoft Azure platform jointly build a closed-loop ecosystem from technology to operation for game developers, and can provide global game developers with cloud services and technical support, game online platform, complete account system, payment system, and advertising platform , a one-stop functional service for the social system, while reducing development and operating costs and providing convenience for developers, it also brings a better user experience for gamers.

In order to better display the Microsoft game ecology and the game promotion resources provided for game developers, lock December 22, 2021 15:00-16:00 , Microsoft specially invites Microsoft Store publishers to travel smart and successful The successful game company that released "The Wrath of Kings" in the Microsoft Store-Tianlong Interactive was a guest live broadcast room to share the services and value provided to game developers. In addition, we also invited the general manager of Xbox Game Ecology Asia Zhang Zhenyuan, analyze the Xbox game ecology for everyone.

Scan, register for the conference now, please take away the rich gifts!