Established for one year, Xiaofan Frozen Products.com is a supply chain platform that provides frozen products distribution. The main service objects are barbecue restaurants, pork knuckle rice, spicy tang, hamburger fried chicken and other street restaurants. achieved a rapid increase in sales from 0 to 10 million in half a year with the help of WeChat applets, WeChat cloud hosting, and enterprise . the store has reached 6000, bringing together 300+ service providers, in order turnover has exceeded 200 million , became the emerging power of the traditional industries of transport frozen goods.
Small programs can also do big business
Talking about the original intention of establishing Xiaodian, the founder Zheng Jiale mentioned that "frozen food is an extremely fragmented industry between upstream and downstream. From manufacturers to merchants, there will be many transfers, and the cost of fulfillment is very high."
In order to solve this industry problem, Xiaodian has been based on a concept since its inception: Compared with a platform that emphasizes operation and services, Xiaodian has to adopt a "system and less human" approach, while traditional apps are for small restaurant owners. Both the operation threshold and the update iteration frequency are burdens, so Xiaofan puts all the core business links on the "light and easy-to-use, ready-to-go" small program. The small program can simplify the process. When a merchant has a demand for frozen products, they can place an order by opening WeChat, so that they can directly contact the manufacturer's supply, which is efficient and trouble-free.
Xiaocan has developed two small programs-the B2B ordering mall and the assistant small program. The ordering mall is the only ordering platform. The local push is only responsible for introducing the business, not for placing orders on behalf of them. One is internal and the other is external. Unicom cooperates and complements each other.
Quickly migrate cloud hosting, and the cost drops again
"The emergence of small programs has greatly reduced the difficulty of our development and management, and still maintains a very good experience. However, small programs only solve part of the front-end. Although the back-end services have been on the cloud for a long time, there are still challenges. "Zheng Jiale said.
Therefore, Xiaofan chose the serverless one-stop back-end service full hosting solution "WeChat Cloud Hosting" launched by the WeChat team. The reason is also very simple: is easy to migrate and compatible with , and does not limit the technology stack such as language and framework. The mini program only needs to modify one line of code, the back-end migration and transformation cost is low, you can continue to use the original database, you can also migrate to the cloud hosting database, and other Tencent cloud services can continue to be used; safe and reliable , business security and availability WeChat team guarantee; the last and important point, much lower than the server cost . In the end, it took only 2 hours for Xiaofanjongpin.com to quickly upgrade its cloud hosting service.
For a small company with a scale of 100 people, most teams will not have too much in-depth investment in technology, especially small and micro enterprises. Every money is calculated carefully, and more resources will be devoted to sales and business development. Waiting for the obvious link that immediately brings income, so digitization must be enough for them to worry about.
“It’s not impossible for us to spend time on the architecture, but it’s not the highest priority. Now cloud hosting helps us do it, the upgrade process only took two hours, With a combination of applets and cloud hosting, we can focus on trading mall development, through various business systems, our ability to digitize information . we pass the problem is stable, reliable system capacity output, collaborative upstream and downstream towards the supply chain digital age. "in fact, Cheng Yue encountered, It is also the dilemma faced by the vast majority of SMEs in the process of digital transformation.
So what are the cost optimizations brought by WeChat cloud hosting to Xiaofan?
is the labor cost first. particularly tight, and there was an urgent shortage of technical personnel in the team, resulting in the entire structure of the business being limited to implementing a certain function, lacking robustness and flexibility.
After contacting the WeChat cloud hosting, the team hosted all the backends of the applet to the cloud, allowing the cloud hosting to take care of the complicated back-end operations such as server configuration and operation and maintenance, thus saving a lot of labor costs and the team can spend more Time to sort out business logic and polish user experience.
followed by resource costs. WeChat Cloud Hosting comes with the ability to expand and shrink elastically. When the business volume soars during the holidays, the cloud hosting can automatically expand the business in the background, so you don’t have to worry about the applet crashing. It can also automatically shrink after the event. The process is billed according to the amount, and you pay as much as you spend. There will be no embarrassing situations where the reserved server resources are not enough to cause service downtime, or the excess reserved resources cause waste.
followed by security costs. In the course of business operations, it often happens that data is crawled by competitors, which leads to information leakage, which in turn causes economic losses. The WeChat Cloud Hosting comes with WeChat private links, which can effectively prevent data from being maliciously captured without the need for public network access. It is precisely because of the WeChat private link provided by cloud hosting that not only does the traditional research and development model need to purchase server vulnerability patches, DDoS protection, anti-DNS hijacking and other security packages, but also improves the request success rate of the business itself. When using cloud hosting Since then, the success rate of Xiaofan’s business requests has increased from 99.24% to 99.94%, greatly enhancing business availability.
Also worth mentioning is the extremely low migration cost of WeChat Cloud Hosting is highly open and supports all programming languages. The existing self-developed systems can be quickly migrated without repeated development. Only the Dockerfile needs to be added, which reduces the migration threshold. At the same time, the business does not need to worry about database migration. Cost, the business can choose to continue to use the original database, or migrate to a cloud-hosted database.
Embrace the WeChat ecosystem and keep making progress
In the past year, a large number of merchants in the WeChat ecosystem have continuously explored and practiced the B2B play of small programs. There have been two positive changes in the entire FMCG industry:
1. Channel management is more transparent and efficient; with the help of small programs, merchants can save energy to improve the services of key stores and expand more stores at the same time;
2. The accumulation of data assets deepens the understanding of the small store business, thereby realizing more precise services such as guiding store display and operating optimization.
In the process of transformation, the low-threshold and high-yield serverless technology has created a lot of trial and error space for small and medium-sized merchants. There are also companies such as Xiaofan that stand out in the industry. In the future, Xiaofan Jongpin.com also plans to gradually change the procurement system from Migrating from the web to small programs to achieve business All on Serverless, based on the WeChat ecological agile and efficient management method to help Xiaodian's transaction scale grow rapidly, and continue to use WeChat cloud hosting to escort the business.
Under the normalization of the epidemic situation, the battle for growth in many industries continues. Companies that are good at integrating new technologies such as WeChat cloud hosting with their businesses are worth looking forward to.
WeChat cloud hosting official website (please visit the following address on the PC side)
Official WeChat Cloud Hosting Document
https://developers.weixin.qq.com/miniprogram/dev/wxcloudrun/src/basic/intro.html
WeChat Cloud Hosting Series Tutorial
https://developers.weixin.qq.com/community/business/course/00068c2c0106c0667f5b01d015b80d
WeChat Cloud Hosting Expert 1V1 Service
https://cloud.tencent.com/act/pro/cloudrun
WeChat Cloud Development/Cloud Hosting Incentive Plan
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