Looking back at re:Invent 2021: Looking at the pulse of "Leadership Principles" from 15 years of technological innovation

Just in July of this year, Amazon released the latest version of the "Leadership Guidelines", adding "strive to be the best employer" and "the greater the ability, the greater the responsibility" on the basis of the original 14, which has become more prominent. Its responsibility and responsibility as a leading company in the technology industry. Although Bezos chose to retreat at Amazon's glorious moment, the leadership principles he formulated and led the team to practice, as a beacon to guide Amazon's navigation, have passed the baptism of time but still shine.

This is a public "cheat book" that helps Amazon to achieve its glory and glory, and it is also a very forward-looking "family rule" formulated by Bezos for the "big family" of Amazon.

As one of the practitioners, Amazon Cloud Technology has already incorporated the "Leadership Principles" into the "blood" of its own development in the course of more than ten years of development, and has become an aid to its technological innovation, business development, industry position, and customer The cornerstone and source of strength for outstanding achievements in all aspects such as scale. Re:Invent 2021, which has just ended, has set up special topics related to "Leadership Guidelines". From the three-day sharing of this conference, it can also be seen that under the influence of these guidelines, the various aspects of Amazon Cloud Technology The new scientific and technological achievements are also very significant.

With "innovation and simplification" as the fire, smelting the hard power of technological innovation

The "Innovation and Simplification" of the Leadership Code-The key to success is to keep it simple. For this reason, continuous innovation is required.

In September of this year, Amazon Cloud Technology won the Frost Radar in China’s AI development platform application market, and was awarded the most prominent position in the Leadership Quadrant. In just a few years of development, it has won the top spot in the Chinese AI market, and has been rated as the world by Gartner for 11 consecutive years. Cloud computing leader. These achievements are inseparable from the blessing of technical strength, and Amazon’s leadership guidelines are called “innovation and simplification”, and Amazon Cloud Technology has always regarded it as the direction of its own technological development.

It is known to many that Amazon Cloud Technology has continuously developed technological innovations at the level of emerging technologies such as AI and cloud computing. Almost every year, innovative services and products that lead the technological trend of the industry are released. The pace of technological innovation is uninterrupted, and every line of code is for the most satisfying. The real market demand is born.

Taking the fields of artificial intelligence and machine learning as examples, Amazon Cloud Technology "prescribes the right medicine" from the bottom, middle, and upper layers, and uses precise services to help companies on different tracks break their own development problems. At the bottom layer, for users who want to independently develop ML capabilities, Amazon Cloud Technology has created a wealth of processors and acceleration solutions to provide enterprises with a broad and in-depth ML infrastructure service portfolio; at the middle layer, Amazon Cloud Technology is specifically built for ML Amazon SageMaker has a broad feature set; at the upper level, it provides ready-made AI functions for enterprises without AI/ML development capabilities by means of API calls.

At the 2021 Amazon Cloud Technology re:Invent global conference that has just passed, artificial intelligence and machine learning have been widely concerned by developers as one of the topics. Amazon cloud technology experts and partners not only provided valuable insights for the participating developers, but also based on actual scenarios, in-depth interpretation of new and existing Amazon cloud technology AI and ML services, so that the public can understand how these innovative technologies are It is better applied to actual business such as personalized advice, document processing, business index analysis, etc., and brings developers an in-depth analysis of the combination of professional theories and actual cases from all aspects and multiple angles.

In terms of product innovation, the conference is also very rich in new services and new solutions in the field of artificial intelligence. Only Amazon SageMaker, its head product in the field of artificial intelligence, released several new functions.

First, Adam Selipsky, the new CEO of Amazon Cloud Technology, released Amazon SageMaker Canvas in the keynote speech-a visual point-and-click interface that implements machine learning for business analysts. The interface can be generated without any ML experience or writing a line of code. Accurate ML prediction. As if Pandora's Box was opened, more AI innovations surfaced in this three-day conference.

Subsequently, Amazon Cloud Technology successively released Amazon SageMaker Ground Truth Plus-to help companies easily create high-quality training data sets, without the need to build data labeling applications and manage data labeling staff; Amazon SageMaker Training Compiler-a new compiler , The training speed can be increased by 50% through graphics and kernel-level optimization; Amazon SageMaker Studio Lab-a free and configuration-free service that allows developers, scholars and data scientists to practice machine learning.

In addition, it also announced two features of Amazon SageMaker to reduce inference costs. Through Amazon SageMaker Severless Inference (Preview), you can deploy ML models on pay-as-you-go pricing models, eliminating the need to worry about whether there are intermittent traffic patterns in servers or clusters; through Amazon SageMaker Inference Recommender, companies can choose the best available The calculation examples and configurations to deploy the ML model.

In terms of building ML models, Amazon Cloud Technology released the enhancements to Amazon SageMaker Studio at this conference, so that enterprises can perform data processing, analysis and ML workflow in a unified Notebook.

The above is just a corner of the technological innovation of Amazon cloud technology, but it can also be seen that "innovation and simplification" is not just an empty slogan, but is actually practiced by Amazon cloud technology as a word-by-word motto. This is no longer just a rule, but as a fire of belief in technological innovation of an enterprise. After more than ten years of "increasing firewood", this fire has become more and more prosperous, and the technology of Amazon Cloud Technology has been smelted from it. Innovative hard power has also helped it become a veritable "leader" in the industry.

With "customer first" as the first, innovation is based on the specific needs of the company

The "customer first" of the leadership principle-the customer always comes first, no matter what happens. "

People who are interested may have noticed that the “customer first” in the Amazon Cloud Technology Leadership Guidelines is the first. The two new items added this year are all extended from the perspective of service. It can also be seen from the The more powerful the technological strength, Amazon Cloud Technology has become more humble in terms of customer service. From a market perspective, this move has also obtained very significant gains.

In the past 5 years, the Amazon cloud technology partner network has added more than 50 new partners every day. Today, it has more than one million active customers worldwide.

With the advent of the digital age, companies want to use the power of the "cloud" to realize digital transformation plans and seize opportunities for the development of the times. At the same time, the new crown epidemic has swept the world and brought "uncertainty" to all walks of life. In this context, the agility, versatility, and capacity expansion capabilities of modern applications have also become "must options" for companies to build on their long-term development. .

As a leading company in the cloud computing industry, Amazon Cloud Technology has captured the east wind of the times by relying on technological innovations in migration and cloud modernization. Its profound technical strength has also provided a steady stream of service creed of "customer first". "Nutrient" support has accumulated rich experience in helping enterprises migrate and realize cloud modernization.

Generally speaking, migration is the first step for an enterprise to go to the cloud, and it is also the basis for realizing the architecture, delivery mode, and operation mode of modern applications. Containerization is a powerful tool for migration, and it plays a very important role in the process of going to the cloud. With a wealth of container products and services, 80% of the containers hosted on the cloud now run on the Amazon cloud.

For container orchestration services alone, Amazon Cloud Technology provides three fully managed container services, Amazon ECS, Amazon EKS, and Amazon Fargate. Enterprises can choose flexibly according to different technical preferences and business needs. Among them, Amazon ECS can be deeply integrated with other services; Amazon Fargate allows customers to focus on building applications without pre-setting and managing servers; the newly launched Amazon ECS Anywhere and Amazon EKS Anywhere allow customers to flexibly choose the deployment location.

In the past 15 years, Amazon Cloud Technology has also continued to invest and innovate in modern application fields. Its "same age" Amazon Simple Queue Service (Amazon SQS) is still adopted by many customers. In 2012, Amazon Cloud Technology launched Amazon DynamoDB, a serverless database that expands almost infinitely with application expansion, which can handle more than 10 trillion requests per day; Amazon Lambda, a serverless computing service launched in 2014, can be automated without configuring or managing infrastructure Run the code.

After that, the high-performance relational database Amazon Aurora, and Amazon Aurora Serverless V2, which can be expanded to support hundreds of thousands of data processing transactions in less than one second, have also been launched, helping more and more enterprises to manage from infrastructure Liberated out of the game and focus the released energy on business development.

At this year's Amazon Cloud Technology re:Invent global conference, corporate topics were also set up from the perspective of migration and cloud modernization services. In this topic, Amazon cloud technology experts and their partner companies have contributed wonderful sharing, starting from actual business, showing companies how to migrate existing applications to the cloud to achieve business transformation, and interpret the best transformation of applications and infrastructure Road, and introduced in depth the migration and modernization technology of common enterprise workloads such as SAP, VMware, and Mainframes.

At this conference, Amazon Mainframe Modernization was released. From the perspective of customers, it helps companies realize migration, modernization, and operation of mainframe workloads on Amazon Cloud Technology at a lower cost than before.

Also released at this conference is the cloud modernization innovation technology and Amazon Redshift Serverless, which can automatically set up and expand resources in a few seconds, allowing customers to run high-performance workloads at PB-level data scale without the need to manage data warehouse clusters; one A series of new serverless analysis tools-the serverless versions of Amazon Redshit, Amazon EMR, Amazon MSK and Amazon Kinesis, help companies release the energy of infrastructure maintenance and better focus on the analysis itself...

It is no exaggeration to say that 90% of Amazon Cloud Technology's innovations are based on the specific needs of customers. Today, although the scale of the company and the market have grown over time, its principle of "customer first" However, it has never been slow. This quality has also contributed to the rapid growth of Amazon Cloud Technology's global customer base.

Take "the greater the ability, the greater the responsibility" as its own responsibility, and fulfill the mission of the industry's "leader"

The rule of leadership is "the greater the ability, the greater the responsibility"-we are enough to influence the world, but we are far from perfect. We must remain humble and considerate.

There is an old Chinese saying that “Teaching people to fish is worse than teaching people how to fish.” Although Amazon Cloud Technology is not a local enterprise, it has persisted in doing technical evangelism for ten years. It is appropriate to use this old saying to summarize and praise. but.

It has been ten years since re:Invent entered the world stage in 2012 to the successful conclusion of re:Invent in 2021. In the past ten years, Amazon Cloud Technology has used re:Invent as a window to promote its innovative technologies to the world, interpreting the latest developments and trends of emerging technologies for developers everywhere, and sharing the realization path of technological innovation. For ten years, we have fully implemented the leadership principle of "the greater the ability, the greater the responsibility" with practical actions, and has brought the industry's "leader" into full play.

Looking back at the previous years of Amazon Cloud Technology re:Invent Global Conference, in 2019, Amazon Cloud Technology released 28 categories including the first fully integrated machine learning development environment Amazon SageMaker Studio and fully managed quantum computing service Amazon Braket. 172 Products and services. In 2020, it launched 180 new services and functions including Amazon EC2 Mac instances, database service Amazon Aurora Serverless v2, etc.

Coincidentally, at the just-concluded 2021 Amazon Cloud Technology re:Invent Global Conference, Amazon Cloud Technology once again surprised the world. In addition to the above-mentioned machine learning and migration aspects, it also released data analysis covering computing, Internet of Things, 5G, and serverless. A number of new services and functions in the direction have once again brought a large number of blockbuster innovative services and product technical updates to the industry——

Including the release of a new generation of self-developed chip Amazon Graviton3, and announcing the launch of the first real-line Amazon EC2 C7g based on this new chip. Compared with the current generation of C6g instances supported by Amazon Graviton2 processors, the performance of computationally intensive workloads is improved. Up to 25%; Amazon IoT TwinMaker, which allows developers to create real-world digital twins more easily and quickly, and Amazon IoT FleetWise, which solves the problems of data collection, management and cloud access for automakers, allows enterprises to easily deploy and expand 5G specialization. Net Amazon Private 5G.

Launched three database functions at the same time, through the fully managed database service Amazon RDS Custom, enterprises can customize the database and operating system of business applications; through the Amazon DynamoDB Standard-Infrequent Access (Standard-IA) table classification, in the storage of infrequently accessed data The Dynamo table time cost is reduced by 60%; through the machine learning empowerment service Amazon DevOps Guru for RDS, it can automatically detect problems and recommend specific remedial measures, allowing developers to more easily improve application availability.

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The above is just the tip of the technological innovation of re:Invent2021. If you want to know more, you can log on to the official website of re:Invent2021 to review the live broadcast online. For China, in addition to the live broadcast review, Amazon Cloud Technology will also launch the re:Invent city tour in December. If you want to seize the new opportunities and new trends in the development of science and technology in the next decade, you must not miss it.

It has been fifteen years since Amazon Cloud Technology was established. In the past fifteen years, the situation has changed. Cloud computing has long been not only an innovative technology, but has become an enabler of many industry changes. Along the way, Amazon Cloud Technology has used leadership guidelines as the spiritual force to charge forward, technological innovation as the inexhaustible driving force for market development, and eventually grew into a technology giant standing at the top of the industry. At the beginning of the new decade, we might as well look forward to what chapter it will write in the next decade.