One-click synchronization for high-value behavior users, accurate delivery to improve advertising efficiency!

With the disappearance of traffic dividends, the return on investment brought by the extensive money-burning marketing strategy has become increasingly different from the expected value of the enterprise, and refinement has become an inevitable trend. If the purpose of advertising is to achieve higher payment conversions, then, under the premise of understanding the user's willingness to pay, accurately reaching high-potential users can bring higher ROI.

1. Targeted placement of high-value users

For example, if a user searches and purchases a certain brand of clothing in an e-commerce App, it may not produce the final paid purchase behavior due to factors such as price and style. However, the action of browsing plus purchase represents its potential purchase needs. Then, when it visits other apps, by presenting the brand's clothing advertisement in the corresponding App, it can attract and recall the user back to this phone again. The purpose of the business App. After the user is recalled again, the probability of paid conversion will be further increased.

2. In-depth user analysis, crowd redirection

Huawei analytics service with a convenient burying solution, based on the user's in-app journey, captures purchase intentions in a timely manner, and uses data measurement and pre-judgment to visualize the crowd, thereby achieving accurate coverage and association of advertisements. You can find more suitable advertising audiences directly through the flexible delineation of tag libraries and behavioral events.

3. One-key synchronization, precise reach

After accurately selecting high-value users through Huawei analytics service, you only need to synchronize the target population created by Huawei analytics service to HUAWEI Ads . When setting the advertising target, select the corresponding population.

• Audience one-click synchronization

• Customize the crowd

  

You only need to spend half an hour to integrate the Huawei Analytics Service 6.2.0.300 or above SDK to use the audience synchronization capabilities. For more information about Huawei Analytics Service , please visit the official website of Huawei Analytics Service. We look forward to creating better quality for you Of the delivery experience!

for more details>>

Visit Huawei Developer Alliance official website
Obtain development guide document
Huawei mobile service open source warehouse address: GitHub , Gitee

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