Huawei Analytics Service Helps Efficient Operation of the Catering Industry

With the popularization of mobile e-commerce, scanning the code to order food has become the main way of ordering and paying for food. The change of customer consumption mode has made the catering industry enter the era of information transformation. How to use convenient and effective data analysis tools to target users The whole process behavior analysis of the store seating, scanning the code to order, waiting for the meal, and ending the check-out, drawing constructive conclusions, and achieving data-driven store business growth is a long-term problem that catering businesses have faced and urgently need to solve.

HMS Core Analysis Service , as a free multi-platform, cross-device intelligent data analysis platform, has the capabilities of automatic data collection, real-time multi-dimensional data analysis, and comprehensive user portrait insight.

In order to better fit the offline e-commerce scene, Huawei Analytics Service has recently launched the WeChat applet SDK. As long as merchants integrate the WeChat applet SDK, they can analyze the corresponding user behavior details. For multi-end user behavior, it supports scenario series analysis, data Analysis is no longer fragmented.

For example, some young users of a restaurant mainly order food by scanning the QR code in a small program, some older customers order food at the cashier counter or mobile ordering machine, and some users are loyal members who downloaded the store’s app, then the users belong to It is particularly important to carry out multi-dimensional integrated analysis by connecting data from different end-to-end sides such as small programs and App terminals.

So, what capabilities can Huawei Analytics Services use to help merchants in the catering industry manage store operations efficiently?

Real-time overview---real-time tracking and management of stores

During the peak dining period, the restaurant operates at a fast pace and has many variables, so the ability to respond in a timely manner is very important. analysis service , relying on a powerful big data analysis engine, the analysis service real-time overview can achieve data collection, processing and analysis insights with near zero delay, and provide events and user trends within 30 minutes, month-on-month data And so on, the manager can adjust the operation strategy in time and manage the store staff.

Merchants can integrate SDK, collect and report preset payment events, and use the real-time overview function to view data such as per capita consumption, dish sales, and table turnover rate at any time, and grasp the ordering behavior of users during peak meal periods. Mining and exploring the experience optimization points of the user's ordering process from minute-level fluctuation data.

Multi-dimensional intelligent analysis---Enhancing operation, optimizing service

In the catering industry, the occurrence of chargebacks and bad reviews will seriously affect the store's operational efficiency and brand reputation. In order to effectively avoid such problems and increase the repurchase rate, it is necessary to find the problem and propose a targeted solution. Huawei Analytics Service presets more than 10 analysis models such as funnel analysis, retention analysis, and event analysis. It supports multi-dimensional drill-down analysis and second-level response, explores user behavior characteristics, and provides insight into the growth points behind indicators, which can help catering merchants conduct comprehensive and effective analysis. Information analysis.

For example, merchants can use the funnel analysis tool clearly understand the conversion situation of each link and locate the loss problem from the data funnel of the customer entering the store and scanning the code-adding the purchase menu-submitting the order-payment success-repurchase again. Adjust activities, optimize menus, and improve services in a timely manner.

All-round user portraits---establish high-viscosity membership relationships

After customers enter the store to scan the code and provide basic information, they have contact with merchants. Merchants want to retain users, convert them into repeat customers, and even recharge members. In addition to the improvement of catering taste and service, membership marketing is also an essential operation. Work. The analysis service has a scientific and complete user life cycle analysis model , which starts from user acquisition and focuses on user in-app behaviors at different stages such as novice, growth, maturity, silence, and flow, allowing operations managers Hierarchical and staged membership operations are more targeted and achieve stable and efficient user conversion.

In addition to the catering industry, Huawei's analytics services are also widely used in e-commerce, games, securities, sports and health, and other fields. Systematic industry tracking solutions and intuitive and easy-to-read industry reports help find solutions for refined operations in more sub-sectors. hand. For more details, please click to enter the official website.

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